http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Les Carlson (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
Jie G. Fowler,Timothy H. Reisenwitz,Les Carlson 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.3
The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed that, for instance, most superiority claims were categorized as false, whereas scientific claims tended to be classified as vague or as omitting important information. Furthermore, performance claims were likely to be viewed as vague and endorsement claims were seen to be acceptable. The study concludes with practical and public policy suggestions that need to be addressed by advertisers and the FDA.
-
Being inclusive means being accessible: Problems with digital media for visually impaired consumers
Raymond Mary Anne,Smith Hillary Ruth,Carlson Les 한국마케팅과학회 2024 마케팅과학연구 Vol.34 No.1
Over two billion people worldwide and over seven million people in the United States have severe to moderate visual impairment. People with visual impairments rely on inclusive design, which includes alternative text (alt text) to interpret messages, images, and videos digitally. Alt text has many nuances leading to numerous technical inaccuracies and/or inaccurate interpretations of the media. Around the world, the pandemic altered how people conducted simple tasks and interrupted in-person opportunities. It has forced many consumers to work, study, and shop online – creating a large shift to digital experiences. Digital media, including social media platforms and websites, became a major source of information and the gateway to e-commerce. Unfortunately, many consumers with visual impairments who are vulnerable were excluded and unable to learn about products, services, and opportunities due to the lack of accessibility features available and inclusive design. This study explores the difficulties marketing practitioners experience incorporating alt text, thus limiting accessibility and inclusion for vulnerable consumers, specifically visually impaired users. Findings from the current study examining the accuracy of alt text in social media posts indicate that over 95% of the social media posts examined were not inclusive due to either a lack of or inaccurate accessibility usage.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
