Fostering Digital Health in Universities: An Experience of the First Junior Scientific Committee of the Brazilian Congress of Health Informatics

Alexandre Negrao Pantaleao,Anna Luísa Mennitti,Felipe Baptista Brunheroto,Vitória Stavis,Laura Teresa Ricoboni,Victor Augusto Fonseca de Castro,Ollivia Frederigue Ferreira,Eura Martins Lage,Deborah Ri 대한의료정보학회 2024 Healthcare Informatics Research Vol.30 No.1

Objectives: Digital health (DH) is a revolution driven by digital technologies to improve health. Despite the importance ofDH, curricular updates in healthcare university programs are scarce, and DH remains undervalued. Therefore, this reportdescribes the first Junior Scientific Committee (JSC) focusing on DH at a nationwide congress, with the aim of affirming itsimportance for promoting DH in universities. Methods: The scientific committee of the Brazilian Congress of Health Informatics(CBIS) extended invitations to students engaged in health-related fields, who were tasked with organizing a warm-upevent and a 4-hour session at CBIS. Additionally, they were encouraged to take an active role in a workshop alongside distinguishedexperts to map out the current state of DH in Brazil. Results: The warm-up event focused on the topic “Artificialintelligence in healthcare: is a new concept of health about to arise?” and featured remote discussions by three professionalsfrom diverse disciplines. At CBIS, the JSC’s inaugural presentation concentrated on delineating the present state of DH educationin Brazil, while the second presentation offered strategies to advance DH, incorporating viewpoints from within andbeyond the academic sphere. During the workshop, participants deliberated on the most crucial competencies for future professionalsin the DH domain. Conclusions: Forming a JSC proved to be a valuable tool to foster DH, particularly due to thevaluable interactions it facilitated between esteemed professionals and students. It also supports the cultivation of leadershipskills in DH, a field that has not yet received the recognition it deserves.

TRADE EFFICIENCY AND TRADE POINTS : SMALL VERSUS LARGE PLAYERS

Lu, Laura,Mourdoukoutas, Panos 한국국제경제학회 1998 International Economic Journal Vol.12 No.2

ASSESSING MEASUREMENT INVARIANCE ON CONSUMER PERCEIVED VALUE: CROSS-GROUP COMPARISONS

Hyo Jin Eom,Laura (Zhenqiu) Lu 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

To date, in various methodological and theoretical domains, consumer value has been investigated to provide a comprehensive analytical framework that encompasses the full range of consumption-related phenomena. Consumer value is regarded as an important marketing concept since it deals with an issue closely related to the product positioning and competitive advantages (Woodruff, 1997). In the current marketplace, brands have often collaborated with retailers to extend their products and gain a competitive advantage in positioning the products effectively in the targeted market. Therefore, it is important for brands to understand how consumers perceive extended products when they are sold in retail stores so that they can locate the perceived position closer to the ideal point of a target segment. Thus, this study aims to examine measurement invariance in measures of consumers’ perceived value and its effect on prediction to allow researchers to compare predictions across groups. Drawn from a theory of consumption values (Sheth, Newman, & Gross, 1991) and related literatures, this study considered perceived value as a multidimensional construct as well as the expected outcome of an evaluative judgment. Likert-type items with seven-points were used for measuring four latent factors including social value, monetary value, convenience value, and epistemic value. Using a total of 869 data from participants in the U.S., multigroup confirmatory factor analysis was performed to examine measurement invariance of consumers’ perceived value for two groups using different types of brand and retailer collaborations. The high-end brand and low-end retailer group had 444 participants, and the low-end brand and high-end retailer group had 425 participants. Based on the sequential testing procedure, the current study confirmed the consistent structure of the measurement instrument of consumers’ perceived value across groups. However, the factorial invariance of monetary value could not be established. The findings of this study contribute to providing insights on the methodological perspective by investigating whether or not the measurements of consumers’ perceived value yield measures of the same qualities in different shopping contexts.

The Importance of Brand and Retailer Associations in Evaluating a Product Category Extension

Eom, Hyo Jin,Hunt-Hurst, Patricia,Lu, Zhenqiu (Laura) The Costume Culture Association 2018 Fashion, industry and education Vol.16 No.2

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

THE EFFECT OF BRAND EXTENSION TYPES ON BRAND EXTENSION EVALUATIONS

Hyo Jin Eom,Patricia Hunt-Hurst,Laura (Zhenqiu) Lu 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Newly extended brands may use the retailers as a channel for new products in order that consumers can become familiar with them, since retailers as an initial contact point of transactions have become empowered to supply products to consumers. Related research has suggested that horizontal or vertical extensions enable brand companies to introduce new products by collaborating with retailers to offer a one-of-a- kind product line to differentiate their products and to gain the attention of consumers. Even though brand companies often produce different products through more than one extension, the effects of multiple extensions in a brand are not clearly investigated. In this regard, the current study aims to focus on how consumers evaluate extended brand products depending on the brand extension types (vertical and horizontal) when a brand collaborates with a retailer. Drawn from the attitude accessibility theory (Fazio, 1986), the conceptual framework was developed. The hypothesized relationships were examined using structural equation modeling (SEM) techniques with survey data of 218 responses for the vertical extension and 226 responses for the horizontal extension. The results show that the image fit between a brand and retailer has a significant relationship with attitude toward brand and consumers’ evaluations of brand extensions. However, the results highlight that the quality fit is only directly related to retailer attitude in the case of horizontal extension. Overall, the findings provide empirical evidence on how perceived fit between brand and retailer influences consumers’ attitude and brand extension evaluations. The current study makes several key contributions to both academia and industry practitioners by explaining how new products from extended brands may have different evaluative processes depending on the types of brand extensions when collaborating with a retailer.

Nutritional and productive parameters of Holstein/Zebu cows fed diets containing cactus pear

Lucas Daniel Alcantara Borges,Vicente Ribeiro Rocha Junior,Flavio Pinto Moncao,Camila Soares,Jose Reinaldo Mendes Ruas,Fredson Vieira e Silva,Joao Paulo Sampaio Rigueira,Natanael Mendes Costa,Laura Lu 아세아·태평양축산학회 2019 Animal Bioscience Vol.32 No.9

Objective: This study ascertained effects of cactus pear in association with different roughage in the diet of F1 Holstein/Zebu cows on intake, nutrient digestibility, nitrogen balance, ingestive behavior and performance. Methods: Eight cows with 72±11 days of lactation were used. The experimental design was simultaneous in two 4×4 Latin squares. Four experimental diets were used: Diet 1, sorghum silage as exclusive roughage; Diet 2, sorghum silage associated with cactus pear in a proportion of 50% of the roughage (dry matter basis); Diet 3, elephant grass (Pennisetum purpureum cv. Roxo) as exclusive roughage; Diet 4, elephant grass associated with cactus pear in a proportion of 50% of the roughage. The roughage:concentrate ratio was 75:25. Results: Dry matter intake (p = 0.01) was higher with sorghum silage. There were differences in dry matter intake (p = 0.01), crude protein (p<0.01), ether extract (p = 0.01), non-fibrous carbohydrates (p<0.01) and total digestible nutrients (p = 0.01) among the diets. Cactus pear in the diet reduced water intake by 44.52% (p<0.01). The nitrogen balance was 59.71% and 27.49% lower in animals treated with exclusive sorghum silage and sorghum silage associated with cactus pear in relation to diets with elephant grass and elephant grass associated with cactus pear, respectively (p<0.01). The diets did not influence the milk production (p = 0.70), 3.5% fat corrected milk production (p = 0.72) or feed efficiency (p = 0.61). Conclusion: The association of cactus pear with sorghum or elephant grass silage does not alter milk production, reduces the intake of dry matter and water and improves the digestibility of nutrients.