Research on the Influence of Chinese Modern Art Competitiveness on Customer Purchase Intention - Take the Art of Buying Customers in Beijing 798 Art District as an Example -

LIUZIYANG 한국동양예술학회 2018 동양예술 Vol.41 No.-

In today's increasingly fierce industry competition, various industries have increased the competitiveness of their respective industries in different ways, so as to maximize the value of their respective fields, and the same works of art, especially the modern art market is developing in fierce competition. If modern art has its own place in the art market, only by improving its competitiveness can it acquire more customers in the fierce competition. Modern art is the product of the development of art following the times. The purpose of this paper is to draw conclusions from the influence of the competitiveness of modern art on the willingness of customers to purchase. In the paper, the hedonistic of art and the practicality of art are used as analytical factors. This thesis conducts exploratory analysis of the competitiveness of modern art, hoping to achieve a new understanding of the competitiveness of modern art. Data analysis was performed using the metrology analysis tools SPSS and AMOS, and the final analysis results were obtained using reliability analysis, validity analysis, and structural equation model analysis. According to the analysis results, we can get the conclusion that the competitiveness of modern art has a positive influence on the enjoyment of modern art. The competitiveness of modern art also has a positive impact on the practicality of modern art. Modern art the enjoyment of the product has a positive influence on the customer's purchase intention, and the practicality of the modern art has a positive impact on the customer's purchase intention. Through the analysis of the conclusions, we can put forward some suggestions and inspirations for the development of modern Chinese art.

Research on Users Willingness to Continuously Purchase Online Music Pay Services

LIUZIYANG,류가옥,류샤오인 한국동양예술학회 2020 동양예술 Vol.47 No.-

By analyzing online music paied services, the purpose of this research is to explore users’ willingness to purchase paid service, to investigate the possibility of their continuous purchase in the future, and to understand users’ needs and preference of the online music service. In this paper, the self-satisfaction, copyright awareness, flow experience and satisfaction of the service are used as independent variables, and users’ continuous-purchase willingness is used as the dependent variable. SPSS 22.0 and AMOS statistical analysis tools are used for empirical research. According to the data analysis results, the research conclusions are: self-satisfaction has a positive impact on satisfaction; copyright awareness does not hold the assumption of satisfaction; flow experience has a positive impact on satisfaction; self-demand has a positive impact on users' intention for continuous-purchase; satisfaction has a positive impact on users' willingness to continues-purchase.

Research on the Influence of Chinese Modern Art Competitiveness on Customer Purchase Intention - Take the Art of Buying Customers in Beijing 798 Art District as an Example -

( Liu Ziyang ) 한국동양예술학회 2018 동양예술 Vol.41 No.-

오늘날 점점 치열해지고 있는 산업 경쟁 속에서, 다양한 산업들이 각각의 산업의 가치를 극대화하기 위해, 그리고 같은 예술 작품, 특히 현대 미술 시장이 치열한 경쟁 속에서 발전하고 있다. 현대 미술이 미술 시장에서 그 자리를 차지한다면, 그것의 경쟁력을 향상해야만 치열한 경쟁 속에서 더 많은 고객을 확보할 수 있다. 현대 미술은 시대에 따른 예술의 발전의 산물이다. 본 논문의 목적은 현대 미술의 경쟁력이 소비자의 구매 의지에 미치는 영향에서 결론을 도출하는 것이다. 논문에서는 미술의 쾌락과 예술의 실용성을 분석적 요인으로 활용한다. 이 논문은 현대 미술의 경쟁력에 대한 새로운 이해를 얻기 위해 현대 미술의 경쟁력에 대한 탐구적인 분석을 실시한다. 데이터 분석은 계측 분석 도구 SPSS와 AMOS를 이용하여 수행하였으며, 신뢰성 분석, 유효성 분석, 구조 등식 모델 분석을 이용하여 최종 분석 결과를 얻었다. 분석 결과에 따르면, 우리는 현대 미술의 경쟁력이 현대 미술의 즐거움에 긍정적인 영향을 미친다는 결론을 얻을 수 있다. 현대 미술의 경쟁력은 또한 현대 미술의 실용성에 긍정적인 영향을 미친다. 현대미술은 고객의 구매 의도에 긍정적인 영향을 미치며, 현대미술의 실용성은 고객의 구매 의도에 긍정적인 영향을 미친다. 결론 분석을 통해, 우리는 현대 중국예술의 발전을 위한 몇 가지 제안과 영감을 제시할 수 있다. In today's increasingly fierce industry competition, various industries have increased the competitiveness of their respective industries in different ways, so as to maximize the value of their respective fields, and the same works of art, especially the modern art market is developing in fierce competition. If modern art has its own place in the art market, only by improving its competitiveness can it acquire more customers in the fierce competition. Modern art is the product of the development of art following the times. The purpose of this paper is to draw conclusions from the influence of the competitiveness of modern art on the willingness of customers to purchase. In the paper, the hedonistic of art and the practicality of art are used as analytical factors. This thesis conducts exploratory analysis of the competitiveness of modern art, hoping to achieve a new understanding of the competitiveness of modern art. Data analysis was performed using the metrology analysis tools SPSS and AMOS, and the final analysis results were obtained using reliability analysis, validity analysis, and structural equation model analysis. According to the analysis results, we can get the conclusion that the competitiveness of modern art has a positive influence on the enjoyment of modern art. The competitiveness of modern art also has a positive impact on the practicality of modern art. Modern art the enjoyment of the product has a positive influence on the customer's purchase intention, and the practicality of the modern art has a positive impact on the customer's purchase intention. Through the analysis of the conclusions, we can put forward some suggestions and inspirations for the development of modern Chinese art.

Empirical Study of Cross-Border E-commerce Brand Formation

장정,LIUZIYANG 한국컴퓨터정보학회 2023 韓國컴퓨터情報學會論文誌 Vol.28 No.11

Cross-border e-commerce has emerged as a crucial force in stabilizing China's foreign trade, driving the transformation and upgrade of China's foreign trade, and contributing to global economic development and stability. As a result, promoting the high-quality development of cross-border e-commerce has become a common challenge within the Chinese industry. However, with the rapid growth of cross-border e-commerce, it faces new phenomena and challenges, such as a mix of quality, fierce competition, and price competition. Brands serve as distinguishing markers for identifying entities, and brand building is a prudent choice for achieving high-quality development in cross-border e-commerce. This article utilizes brand theory, employing a combined qualitative and quantitative approach, with a specific focus on key elements within the operations of cross-border e-commerce enterprises. Through an analysis of the key elements influencing the formation and development of brands within the internal operations of Chinese cross-border e-commerce enterprises, it investigates their internal formation mechanisms and assesses the significance of these critical factors in influencing brand formation. The research process is based on data from overseas consumers, conducting empirical analysis, ultimately providing certain guidance for brand development in cross-border e-commerce enterprises.

Research on the Influencing Factors of the Intention to Use E-CNY APP in the Personal Consumer Market

인리쥔,LIUZIYANG 사회혁신기업연구원 2022 혁신기업연구 Vol.7 No.3

Central banks of major economies around the globe have carried out research, pilot and application of statutory digital cash, but consumers were not seem to pay so much attention to the digital currency of central banks. This paper aims to study the influencing factors of the use intention e-CNY(Digital currency issued by the Central Bank of China) in the personal consumer market. In this study, we established a conceptual model based on service quality, trust, satisfaction, perceived usefulness, policy driving and use intention as variables. Meanwhile, we collected data in the form of a questionnaire survey, analyzed the survey data by using SPSS24.0 and AMOS24.0 statistical software and discussed the influencing factors of the use intention e-CNY in the personal consumer market. The results showed that service quality, trust, satisfaction, perceived usefulness and policy driving have significant positive effects on the use intention e-CNY. These results have theoretical value and provide a new direction and significance for accelerating the application of e-CNY. In addition, they provide reference and enlightenment for the promotion and application of global central bank digital currency.

VAM 이론과 환경인식 이론을 바탕으로 한 신에너지 자동차의 영향요인에 관한 연구

이위가,LIUZIYANG,양교 한국컴퓨터정보학회 2022 韓國컴퓨터情報學會論文誌 Vol.27 No.12

Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers' perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits. 본 연구는 소비자 행동 연구 프레임워크인 VAM 모델을 기반으로 환경 인식이라는 이타적 변수를결합하여 지각된 가치, 지각된 위험 및 환경 보호 의식이 구매 의도에 영향을 미치는 연구 모델을구축하여 지각된 가치 및 지각된 위험의 요인을 깊이 분석한다. 612개의 유효한 설문지를 수집하고실증 분석을 수행한 결과는 지각된 유용성, 지각된 오락성, 기술성 및 환경 보호 의식이 모두 신에너지 차량 구매 의도에 뚜렷한 긍정적인 영향을 미치고 지각된 요금은 구매 의도에 부정적인 영향을미치는 것으로 나타났다. 본 연구의 결과를 통해 기업의 마케팅 개선 전략을 제공하고 소비자 지각된 위험을 줄이며 기업이 신에너지 차량의 환경 보호 속성을 홍보하고 기업 자체의 환경 보호 노력을 촉진하는 데 유익한 보완을 제공하고 경제적 이익과 환경적 이익의 균형을 촉진할 수 있다.

중국 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향에 관한 연구: 지각된 혜택의 매개효과를 중심으로

멍지아,LIUZIYANG,동초희 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.7

This purpose of this study is to verity the impact of new logistics factors on the Intention of use and consumer happiness, the mediating effect of perceived benefits, and provide suggestions on how to improve the level of new distribution. Based on the previous theories of online experience, off-line experience, logistics experience, perceived benefits, Intention of use and consumer happiness, the study puts forward 6 key research hypotheses. Reliability and validity tests were carried out by using data collected on new logistics factors on the Intention of use and consumer happiness. The hypotheses are verified through structural equation modelling. The study on the impact of new logistics factors on the Intention of use and consumer happiness and the mediating effect of perceived benefits, indicates that online experience, off-line experience, logistics experience have positive effects on perceived benefits, the perceived benefits has positive effects on Intention of use and consumer happiness, and the Intention of use has positive effects on consumer happiness. Moreover, perceived benefits as the mediating variable have effects on the relationship between online experience, off-line experience, logistics experience and the Intention of use and consumer happiness. The study extended the existing previous studies to provide theoretical and practical implications by verifying the relationship between new logistics factors and the Intention of use and consumer happiness. 본 연구의 목적은 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향을 실증하고, 지각된 혜택의 매개효과를 연구하고, 다양한 소비 환경에서 소비자의 사용의향과 소비자행복을 향상시키기에 대해 시사점을 제공하고자 한다. 본 연구는 온라인 경험, 오프라인 경험, 물류 경험, 지각된 혜택, 사용의향, 소비자 행복에 대한이론들, 기존의 선행연구들과 논의를 검토하였고 최종적으로 6개의 가설을 도출하였다. 이를 위해, 소비자의 사용의향과 소비자행복에 대하여 데이터를 수집하였다. 수집된 데이터에 대해 타당성과 신뢰성을 검토하였고, 구조방정모텔분석을 통해 가설을 검증하였다. 지각된 혜택의 매개효과를 중심으로 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향에 대한 연구 결과, 온라인 경험, 오프라인 경험, 물류 경험은 지각된 혜택에 미치는 영향, 지각된 혜택은 사용의향, 소비자 행복에 미치는 영향, 그리고 사용의향은 소비자 행복에 미치는 영향 모두 정(+)의 영향을 미치는 것으로 나타났다. 또한, 온라인 경험, 오프라인 경험, 물류경험과 사용의향, 소비자 행복의 사이에 지각된 혜택의 매개효과를 하는 것으로 나타났다. 본 연구에서는 기존의 선행연구를 확정하여 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향을 실증함으로써 이론적, 실무적 시사점을 제공하였다.

A study on the Impact of Online Entrepreneurship Education on Entrepreneurship: A Case Study of Western China

지오야주,류환,LIUZIYANG 한국인터넷정보학회 2023 인터넷정보학회논문지 Vol.24 No.5

This study aims to investigate the influence of online entrepreneurship education on first-time entrepreneurs in western China. The research employed an online self-management survey method to collect data from participants involved in online entrepreneurship education and first-time entrepreneurs. The data was analyzed using SPSS and AMOS statistical software. The research findings indicate that online entrepreneurship education has a positive impact on entrepreneurial intention. There is a positive correlation between online entrepreneurship education and entrepreneurial execution capability. Entrepreneurial intention effectively promotes entrepreneurial execution capability, which is critical for successful entrepreneurship. Online entrepreneurship education also emphasizes the development of innovative abilities and thinking patterns, thereby enhancing the competitiveness of entrepreneurs. Additionally, entrepreneurial support plays a direct positive role in entrepreneurial success by providing resources, guidance, knowledge sharing, and confidence, thereby increasing the likelihood of success.

A Study on the Factors Influencing the Purchase Intention of Smart Home Service Robots in the Post-COVID-19 Era

니우메이잉,싱만지앙,LIUZIYANG 사회혁신기업연구원 2022 혁신기업연구 Vol.7 No.3

In the post-COVID-19 era, the home will be one of the most important centres of lifestyle change, which will not only drive the continued demand for smart home solutions, but will also drive people to better adapt to the new changes taking place in the home。Making people aware of the value of home service robots, However, there are few empirical studies on smart home service robots from a consumer perspective. This study was conducted to verify the factors influencing the purchase intention of smart home service robots in the post-COVID-19 era. The survey was conducted with a general Chinese population and a quantitative analysis was used to verify that there was a significant positive relationship between product features, offline experience and product attitude, product attitude mediates between product features, offline experience and consumers' purchase intention, It also confirms that social interaction moderates the effect of product attitude on purchase intention on the foundation. This is to help companies gain a clearer understanding of consumer purchasing decisions and facilitate reference for smart home service robot related companies when making relevant decisions and marketing promotions

Research on the influence of web celebrity live broadcast on consumer's purchase intention - Adjusting effect of web celebrity live broadcast contextualization

조우지카이,곽한문,LIUZIYANG 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.6

The purpose of this paper is to explore the influence of the "contextualization " effect of web celebrity live broadcast on the e-commerce platform on consumers' perception of product value, risk and purchase intention. Live in this paper, using Taobao shopping consumers as the research object, the survey method, questionnaire survey is adopted, the form through the questionnaire and distributed network, a live in order to further validation of web celebrity effect of contextualized actual influence on consumer purchase intention, questionnaire design the Likert scale, seven and recycling questionnaire analysis using the statistical software SPSS 23.0 and AMOS 22.0 after processing the data. After determining the reliability and validity of the questionnaire, the exploratory factor analysis was used to verify the hypothesis and calculate the actual adjustment degree of the "contextualization" effect of web celebrity live broadcasting on consumers' purchase intention. The research results of this paper are summarized as follows :(1) consumers' perceived value of products can significantly positively affect their purchase intention, while perceived risk has a significantly negative impact on their purchase intention; (2) consumers' trust and purchase intention to products are regulated by the "contextualization" of web celebrity live broadcast. Specifically, for web celebrity live broadcasting with good "contextualization" effect, the perceived value of consumer products has a positive impact on product trust, which is higher than that of web celebrity live broadcasting with poor "contextualization" effect. In terms of resolving consumers' perceived risks to products, web celebrity live broadcast with good "contextualization" effect is also significantly better than web celebrity live broadcast with poor "contextualization" effect. Based on empirical analysis, this paper concludes that web celebrity live broadcasting will become a new breakthrough for the sustainable growth of the e-commerce industry, and puts forward Suggestions on the e-commerce marketing mode and the transformation of web celebrity live broadcasting industry.