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Promoting Sport Tourism:A Success Story in Turkey
Koray Başol,R. Aysen Wolff,Aysa İ,Erdoğan,Emre Tilev 세계문화관광학회 2011 Conference Proceedings Vol.12 No.-
The purpose of this study is to evaluate sport tourism and how a country develops into a major sport destination. Governments and companies are well aware of future trends in tourism and consequently promote international events with the potential to draw large audience and more famous participants. Arel University allows students in the MBA program to research success stories like Formula 1(auto-sports) in order to develop a positioning and targeting strategy for the developing economy.