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계층분석법(AHP)을 이용한 말 산업 R&D 발전방향 연구
남경수(Kyungsoo Nam),주준형(Joonhyung Joo),최미라(Mira Choi),안병일(Byeong-il Ahn) 한국농식품정책학회 2019 농업경영정책연구 Vol.46 No.4
Domestic horse industry is mostly considered a gambling industry for the negative aspect of horse racing, which is anticipated to serve as a factor that impedes medium to long term industrial development. Thus, for the development of horse industry, support and R&D mostly emphasized on horse racing by now need to be allocated to develpte the plans for shared growth along with many other related areas. And simultaneously with that, perception change on horse industry by promotion of positive aspects of it, such as linkage with rural tourism and rehabilitation treatment is required. To achieve it, this study has develped five strategic goals and four-to-five detailed strategies for an individual target, and implemented a importance and priority assessment with the anlaytic hierarchy process (AHP). The results of the analysis show that the reinforcing of the base of horse industry is considered the most imporatant R&D plan. However, the importance and priority of some objectives and strategies differed by group categorized on characteristics.
GAP인증 농산물에 대한 소비자의 지불의사와 생산자의 수용의사 비교
남경수(Kyungsoo Nam),교일양(Yiyang Qiao),주준형(Joonhyung Joo),김세리(Se-Ri Kim),김양숙(Yangsuk Kim),안병일(Byeong-il Ahn) 한국농식품정책학회 2020 농업경영정책연구 Vol.47 No.3
This study estimates the producer’s willingness to accept (WTA) and consumer’s willingness to pay (WTP) for GAP-certified agricultural products. We apply contingent valuation method (CVM) with producer and consumer survey data. The results suggest that the producer’s willingness to accept is turned out to be the lowest for fruits followed by grains and vegetables. On the other hand, the consumer’s willingness to pay turns out to be relatively higher in grains and fruits than fruit-vegetables and vegetables. Accordingly, the difference between WTP and WTA is the largest in fruits and the smallest in vegetables. The order of this difference is exactly the same as the GAP certification rate for each category of agricultural product. Therefore, in order to increase the rate of GAP certification, the government needs to improve consumers’ awareness and reliability regarding GAP certification. Concurrently, the production side support plan should be implemented.