Evaluating Brand Name Connotation to a Country: A Conceptualization

Janda, Swinder KNU The Institute of Management Economy Research 2010 Asia-Pacific Journal of Business Vol.1 No.2

A good brand name is very important for the success of a product. A thoughtful brand name can convey information that can influence potential customers in a positive way. Thus marketers often formulate brand names intended to explicitly or implicitly play a role in influencing customer perceptions. One way of doing this is to have a brand name bearing connotations to a foreign country. In general, prior research on country-of-origin effects has not adequately focused on exploring brand name connotation and its effect on product evaluation. This research presents a conceptual framework for determining if/how brand name connotation to a foreign country affects product evaluation. Specifically, this paper reviews relevant literature pertaining to country-of-origin and brand name connotation, discusses a conceptualization, proposes research hypotheses, and outlines procedures for collecting data to evaluate the proposed hypotheses.

Evaluating Brand Name Connotation to a Country : A Conceptualization

Swinder Janda 강원대학교 경영경제연구소 2010 Asia-Pacific Journal of Business Vol.1 No.2

A good brand name is very important for the success of a product. A thoughtful brand name can convey information that can influence potential customers in a positive way. Thus marketers often formulate brand names intended to explicitly or implicitly play a role in influencing customer perceptions. One way of doing this is to have a brand name bearing connotations to a foreign country. In general, prior research on country-of-origin effects has not adequately focused on exploring brand name connotation and its effect on product evaluation. This research presents a conceptual framework for determining if/how brand name connotation to a foreign country affects product evaluation. Specifically, this paper reviews relevant literature pertaining to country-of-origin and brand name connotation, discusses a conceptualization, proposes research hypotheses, and outlines procedures for collecting data to evaluate the proposed hypotheses.

Party System Effects on Country Governance

Kenneth Janda(케네스 젠다),Jin-Young Kwak(곽진영) 한국정치학회 2011 한국정치학회보 Vol.45 No.3

본 연구는 정당체계가 국가 거버넌스에 미치는 영향을 경험적으로 탐색하는데 목적을 두고있다. 이를 위해서 월드뱅크가 제공하는 세계 국가 거버넌스 지표와 본 연구자들이 직접 수집한 212개국 정당체계 데이터를 활용하여 정당체계가 국가 거버넌스의 차이를 가져오는지를 경험적으로 분석하였다. 국가의 크기와 부를 통제변수로 하여 분석한 결과는 정당체계의 유무, 정당체계의 경쟁성, 안정성, 그리고 분파성 정도가 6개의 국가 거버넌스 지표에 중요한 영향을 미치고 있음을 보여 주었다. Country governance is defined as the extent to which a state delivers desired benefits of government at acceptable costs. Standard theory in comparative political parties says that the quality of country governance should be better in countries (1) with party systems than without them, (2) where party systems are competitive, (3) where party systems are aggregative, and (4) where party systems are stable. We test those propositions using the 2007 Worldwide Governance Indicators for 212 countries matched with our own comprehensive set of data for the same countries. Controlling for country size and wealth, regression analyses explain upwards of sixty percent of the variance in WGI scores. As demonstrated in this analysis, party system traits have significant effects on country governance.

Measuring Party System: Revisiting Competitiveness and Volatility in Parliamentary Party Systems

곽진영,Kenneth Janda 한국세계지역학회 2010 世界地域硏究論叢 Vol.28 No.2

This study aims to generate indicators of party system applicable to studies of measuring the party system, and to conceptualize party system properties with eight measures of party system, i.e., strength of the largest party, actual number of parties in parliament, fractionalization index by Rae, effective number of parties by Laakso and Taagepera, aggregation index by Mayer, volatility seat renovated from Pederson’s, strength of the second largest party and the strength of the third largest parties. For this study, we collected our own dataset which includes the percentage of parliamentary seats occupied by parties in 212 nations and used 187 nations for the analysis. We focused on changes of party system, and collected data on the distribution of party seats at two points in time: after a stimulus election prior to 2007 and after a referent election adjacent to the stimulus election. The very low correlations between percentages of seats held by parties #1 and #2, and #2 and #3, suggest that the success of the second largest party is largely independent of the third party’s success. The percentage of seats held by the second largest party in parliament offers itself as a good simple indicator of parliamentary party competition. Regarding volatility, there was virtually no correlation between the logged volatility seat score and the percentage of seats held by party #2 in the stimulus year. Volatility correlated slightly negatively with party #1 seats and slightly positively with party #3 seats. Our findings reconfirms that volatility is distinctly different dimension of party system properties. Our measure of party competition, the second largest and the volatility score tended to be unrelated to any of the other six indicators. Moreover, the factor analysis showed that six indicators, i.e., the strength of the largest party, actual number of parties in parliament, fractionalization, effective number of parties, aggregation index, and the strength of the third largest party, load on Factor 1, which could be named as party system fragmentation. The strength of the second largest party load on Factor 2, which could be named as “Party system competitiveness.” However, the volatility measure again did not correlate systematically and sufficiently with any of the other indicators. This confirms that we could use volatility for another independent indicator for measuring party system.

Layer-wise numerical model for laminated glass plates with viscoelastic interlayer

Zemanova, Alena,Zeman, Jan,Janda, Tomas,Sejnoha, Michal Techno-Press 2018 Structural Engineering and Mechanics, An Int'l Jou Vol.65 No.4

In this paper, a multi-layered finite element model for laminated glass plates is introduced. A layer-wise theory is applied to the analysis of laminated glass due to the combination of stiff and soft layers; the independent layers are connected via Lagrange multipliers. The von $K{\acute{a}}rm{\acute{a}}n$ large deflection plate theory and the constant Poisson ratio for constitutive equations are assumed to capture the possible effects of geometric nonlinearity and the time/temperature-dependent response of the plastic foil. The linear viscoelastic behavior of a polymer foil is included by the generalized Maxwell model. The proposed layer-wise model was implemented into the MATLAB code and verified against detailed three-dimensional models in ADINA solver using different hexahedral finite elements. The effects of temperature, load duration, and creep/relaxation are demonstrated by examples.

Measuring Party System: Revisiting Competitiveness and Volatility in Parliamentary Party Systems

( Jin Young Kwak ),( Kenneth Janda ) 한국세계지역학회 2010 世界地域硏究論叢 Vol.28 No.2

Correction to: Response of wheat to combined application of nitrogen and phosphorus along with compost

Kabato Wogene,Ergudo Tagesse,Mutum Lamnganbi,Janda Tibor,Molnár Zoltán 한국작물학회 2022 Journal of crop science and biotechnology Vol.25 No.5

In order to achieve food security and increase crop productivity in a sustainable way; keeping soil fertile and balanced fertilization is vital. Soil fertility declining and unbalanced fertilization is one of the bottlenecks to sustainable agricultural production. To overcome these problems, a field experiment was conducted, with the aimed to explore the potential of organic and chemical nutrient sources with their optimal application and integration for sustainable wheat production. The experiment was conducted with twelve treatment combinations in a factorial approach with three replications, where one factor was the level of NP (Nitrogen and Phosphorus) fertilizer and the other compost, set in a randomized complete block design. The treatments were used four levels application of nitrogen and phosphorus fertilizer (NP) (0-0, 60-40, 90-70 and 120-100 kg/ha), three levels application of compost (0, 3 and 6 ton/ha). From the data collected and analyzed, results showed that there are significant differences among the compost application in all wheat yield and its component except harvest index. Application of 6 ton/ha compost was higher with plant height, spike length, number of seeds per spike, 1000 seeds weight, and biological yield. The sole application of NP (120-100 kg/ha) produced (6.19 ton/ha) grain yield whereas combined application of NP (120-100 kg/ha) along with compost (6 ton/ha) produced the higher grain yield (8.16 ton/ha). This clearly revealed that the combined application of NP and compost increase wheat yield by 27.45% over sole application of NP. The integrated application of organic and inorganic fertilizer increases the effectiveness of chemical fertilizer and enhances crop productivity.

Layer-wise numerical model for laminated glass plates with viscoelastic interlayer

Alena Zemanová,Jan Zeman,Tomáš Janda,Michal Šejnoha 국제구조공학회 2018 Structural Engineering and Mechanics, An Int'l Jou Vol.65 No.4

In this paper, a multi-layered finite element model for laminated glass plates is introduced. A layer-wise theory is applied to the analysis of laminated glass due to the combination of stiff and soft layers; the independent layers are connected via Lagrange multipliers. The von Kármán large deflection plate theory and the constant Poisson ratio for constitutive equations are assumed to capture the possible effects of geometric nonlinearity and the time/temperature-dependent response of the plastic foil. The linear viscoelastic behavior of a polymer foil is included by the generalized Maxwell model. The proposed layer-wise model was implemented into the MATLAB code and verified against detailed three-dimensional models in ADINA solver using different hexahedral finite elements. The effects of temperature, load duration, and creep/relaxation are demonstrated by examples.

Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

Monika C. Schuhmacher,Sergej von Janda,아크우드사이드 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.1

The study here applies fuzzy set qualitative comparative analysis (QCA) to offerconfigurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”,“Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigatingonly clothes shopping frequency, we find these four clothes shopper types are different with regard to the perceived “importance of dressing well”. The findings demonstrate the existence of these four stalwart segments.

Response of wheat to combined application of nitrogen and phosphorus along with compost

Kabato Wogene,Ergudo Tagesse,Mutum Lamnganbi,Janda Tibor,Molnár Zoltán 한국작물학회 2022 Journal of crop science and biotechnology Vol.25 No.5

To achieve food security and increase crop productivity in a sustainable way, keeping soil fertile and balanced fertilization is vital. Soil fertility declining and unbalanced fertilization is one of the bottlenecks to sustainable agricultural production. To overcome these problems, a field experiment was investigated, with the aim of exploring the potential of organic and inorganic nutrient sources with their optimal application and integration for sustainable wheat production. The experiment was conducted in a factorial approach with three replications, where one factor was the level of the NP (Nitrogen and Phosphorus) fertilizer and the other compost, set in a randomized complete block design. Four levels of the N:P fertilizer (control, 27.6%:18.4%, 41.4%:32.2% and 55.2%:46%) were combined with three levels of compost (0, 3 ton/ha and 6 ton/ha), giving 12 treatments combination. From the data collected and analyzed, integrated application of the NP fertilizer and compost significantly increased soil organic carbon, total nitrogen, and available phosphorus but had no effect on soil pH and cation exchange capacity (CEC). Application of 6 ton/ha compost was higher with plant height, spike length, number of seeds per spike, 1000 seeds weight, and biological yield. The sole application of the NP (55.2%:46%) produced (6.19 ton/ha) grain yield whereas combined application of the NP (55.2%:46%) along with the compost (6 ton/ha) produced the higher grain yield (8.16 ton/ha). This clearly revealed that application of 75% recommended inorganic NP fertilizers combined with compost resulted in increased wheat yield by 27.45% over sole application of inorganic fertilizer indicated that the integrated approach could enable to save up to 25% of commercial fertilizers and increase the yield of wheat.