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양정화(Zheng Hua Yang),김세범(Sae Bum Kim) 한국경영학회 2014 한국경영학회 통합학술발표논문집 Vol.2014 No.8
Parent companies and subsidiaries of MNEs operate under different objectives. Parent firms want subsidiaries to fulfil its potentials while maintaining control to degrees subject to parent companies strategic objectives and network configurations. Subsidiaries, on the other hand, seek to enhance their status within the MNE networks. To do so, subsidiaries often seek to gain autonomy as well as ability to influence other units in MNE network. Degree of autonomy of subsidiaries can be determined by the role and mandate given by the headquarters but other factors could influence subsidiary autonomy. The purpose of this study is to find out whether subsidiary``s competencies and local embeddedness positively affect autonomy of MNE subsidiaries in Korea. This study also seeks to reveal whether higher level of subsidiary autonomy indeed leads to higher subsidiary performance in terms of profitability, market share and perceived success. The results show that ⅰ) subsidiary competencies and local embeddedness have positive effect on subsidiary autonomy and ⅱ) higher the subsidiary autonomy, higher the perceived subsidiary performance. Subsidiaries should strive to utilize their competencies they possess and to immerse in local environment so as to enhance their autonomy which will consequently result in better performance.
병원 브랜드 증거가 고객만족과 브랜드 판단에 미치는 영향
양정화 ( Zheng Hua Yang ),김세범 ( Sae Bum Kim ) 한국병원경영학회 2014 병원경영학회지 Vol.19 No.2
The objective of this study is to identify the effect of brand evidence on customer satisfaction, and the effect of customer satisfaction on brand verdict in case of hospital management. To achieve this objective, 250 hospital customers were surveyed in Busan and Gyeongnam province. Of these, 220 respondents were used for the analysis. The research results show that brand name, employee service, core service and feelings have a positive effect on customer satisfaction. However, services cape failed to affect customer satisfaction.l
성형외과 다인스케이프 가 환자만족과 (DINESCAPE) 장기적 관계유지의도에 미치는 영향 -중국인 환자를 중심으로-
양정화 ( Zheng Hua Yang ),김세범 ( Sae Bum Kim ) 한국병원경영학회 2014 병원경영학회지 Vol.19 No.4
The objective of this study is to analyze the effects of DINESCAPE on patient satisfaction and the intention of maintaining long-term relationship for Chinese Patients who received medical services at plastic surgery clinics in South Korea. For an empirical analysis, a total of 250 respondents were surveyed from may 1 to october 20, 2014. Of these, 200 respondents were considered to be reliable for statistical analysis. According to the analysis results, among the components of DINESCAPE, atmosphere, cleanliness, convenience and accessibility, employees service, and the convenience of using the websites had positive effects on patient satisfaction, which exerted a positive effect on the intention of maintaining long-term relationship with patients.