ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY : A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11

Prior to the initiation of new marketing activities, the majority of companies make great efforts to figure out a means of collecting all-round information on overseas target markets and global consumers for the purpose of strengthening competitiveness and then further increasing market share and enterprise benefits. The concept of customer equity has been introduced as a tool to continuously secure customers and create profits in the future. Globalization trends have attached great importance to altering the structure of the fashion industry. In particular, with expectation of conducting innovative marketing, companies engaged in SPA brands are gradually developed into global companies. Furthermore, corporate profitability is very sensitive to consumers’ attitudinal changes due to the short trend cycle of SPA brands. Most of our behaviors are predicated on the attitudes and behaviors of the others. The influence of loyal customers may turn potential customers into loyal customer owing to high customer equity. That is to say, companies may obtain more profits through higher customer equity. The study aims to explore the relationships among social influence, social learning and customer equity. The results of the study can be summarized as follows. First, the study elaborates on the relationships among social influence, social learning and customer equity. Second, by comparing the economic and cultural differences between South Korea and China, the study finds the social influence has a positive influence on customer equity in different ways between the two countries.

Carbon Coated α‑Fe2O3 Photoanode Synthesized by a Facile Anodic Electrodeposition for Highly Efficient Water Oxidation

Honglei Zhang,Longzhu Li,Changhai Liu,Wenchang Wang,Penghua Liang,Naotoshi Mitsuzak,Zhidong Chen 대한금속·재료학회 2018 ELECTRONIC MATERIALS LETTERS Vol.14 No.3

This work provides a facile anodic electrodeposition method for synthesizing carbon coated α-Fe2O3 photoanode followedby annealing treatment with argon atmosphere. Compared with bare hematite photoanode, the carbon coated α-Fe2O3 photoanodesannealed at lower temperature (Fe2O3/C-L) and higher temperature (Fe2O3/C-H) have higher photocurrent densityas 0.3 and 0.5 mA cm−2 (at 1.23 V vs. RHE), respectively. The excellent PEC performance is attributed to the synergisticreaction of carbon and vacancy oxygen. The morphology and properties of the sample were characterized with scanningelectron microscopy, transmission electron microscopy, Fourier transform infrared spectroscopy, UV–Vis spectra, X-raydiffractometry, X-ray photoelectron spectra, and photoelectrical measurements.

MicroRNA-127 promotes anti-microbial ability in porcine alveolar macrophages via S1PR3 /TLR signaling pathway

Honglei Zhou 대한수의학회 2023 Journal of Veterinary Science Vol.24 No.2

Background: As Actinobacillus pleuropneumonniae (APP) infection causes considerable losses in the pig industry, there is a growing need to develop effective therapeutic interventions that leverage host immune defense mechanisms to combat these pathogens. Objectives: To demonstrate the role of microRNA (miR)-127 in controlling bacterial infection against APP. Moreover, to investigate a signaling pathway in macrophages that controls the production of anti-microbial peptides. Methods: Firstly, we evaluated the effect of miR-127 on APP-infected pigs by cell count/enzyme-linked immunosorbent assay (ELISA). Then the impact of miR-127 on immune cells was detected. The cytokines tumor necrosis factor (TNF)-α and interleukin (IL)-6 were evaluated by ELISA. The expression of cytokines (anti-microbial peptides [AMPs]) was assessed using quantitative polymerase chain reaction. The expression level of IL-6, TNF-α and p-P65 were analyzed by western blot. The expression of p65 in the immune cells was investigated by immunofluorescence. Results: miR-127 showed a protective effect on APP-infected macrophage. Moreover, the protective effect might depend on its regulation of macrophage bactericidal activity and the generation of IL-22, IL-17 and AMPs by targeting sphingosine-1-phosphate receptor3 (SIPR3), the element involved in the Toll-like receptor (TLR) cascades. Conclusions: Together, we identify that miR-127 is a regulator of S1PR3 and then regulates TLR/nuclear factor-κB signaling in macrophages with anti-bacterial acticity, and it might be a potential target for treating inflammatory diseases caused by APP.

What Drives Chinese Consumers’ Behavior in Switching between Cash and Proximity Mobile Payment? A Perspective of the PPM Framework

Honglei Mu(무홍레이),Young-Chan Lee(이영찬) 한국경영과학회 2021 한국경영과학회지 Vol.46 No.1

The emergence of proximity mobile payment technology is beginning to replace the circulation of cash, checks, and credit cards. Nevertheless, few studies have explored why consumers switch between cash and proximity mobile payment. In applying the push-pull-mooring framework, this study investigates consumers’ switching intention between cash and proximity mobile payment by exploring the enablers (push factors and pull factors) and inhibitors (mooring factors). The results showed that push factors, mainly dissatisfaction with cash payment, drive consumers away from using cash. Meanwhile, the pull factors, including utilitarian value and hedonic value, attract consumers to use proximity mobile payment. Mooring effects, in terms of inertia and security concerns, negatively affect consumers’ switching intention. However, this study found that nowadays, the social value is less likely to be the primary reason that attracts consumers to use mobile payment. Such understanding fills the gaps in the current literature under the mobile payment context. Prior studies have mainly paid attention to the adoption phase and the continuous usage phase but have neglected mobile payment switching. This study also assists mobile payment service providers in understanding consumers’ switching behaviors and implementing appropriate strategies for different user groups.

Economic management of human businesses: Extending the life span of vegetables

Honglei Zhu,Duo Li 국제구조공학회 2023 Structural Engineering and Mechanics, An Int'l Jou Vol.85 No.4

Edible coatings are one of the most innovative methods to preserve the quality and increase the shelf life of fresh fruits and vegetables. A successful edible coating should have a barrier against gases, especially oxygen and water vapor, and have good surface characteristics. Today, chitosan coating is widely used due to its properties, such as non-toxic, biodegradable, and biocompatibility. Is. Coating the surface of fruits and vegetables with chitosan increases shelf life due to reducing weight loss and reducing respiration rate and also reduces decay due to its antimicrobial and anti-fungal effect. This work discusses the effect of using chitosan coating containing chamomile extract to increase fresh vegetables’ shelf life. In addition to increasing the shelf life of vegetables, this method can be used as a solution for the economic management of human resources. The results of this method confirm the successful synthesis of these nanoparticles, and the results of applying this food coating on vegetables have been successful. They have increased the shelf life of vegetables such as basil and spinach.

DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND E-WOM ON CUSTOMER EQUITY

Honglei Liu,Kyung Hoon Kim,Sang Jin Kim,Huanzhang Wang 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

World Advertising Research Center forecasts that internet advertising will overtake on TV advertising in 2016. The internet will become the largest advertising platform. The form of advertising is continually changing as time changes and technological progress, but the essence of advertising which widely inform information needs have never changed. With declining of advertising credibility, more and more young people prefer to get product information from friends or virtual friends online. Providing a good opportunity for enterprises to employ e-WOM when they making the marketing strategy. Prior to the initiation of new marketing activities, the majority of companies make great efforts to figure out a means of collecting all-round information on overseas target markets and global consumers for the purpose of strengthening competitiveness and then further increasing market share and enterprise benefits. The concept of customer equity has been introduced as a tool to continuously secure customers and create profits in the future. Globalization trends have attached great importance to altering the structure of the fashion industry. In particular, with expectation of conducting innovative marketing, companies engaged in SPA brands are gradually developed into global companies. Furthermore, corporate profitability is very sensitive to consumers’ attitudinal changes due to the short trend cycle of SPA brands. Most of our behaviors are predicated on the attitudes and behaviors of the others. The influence of loyal customers may turn potential customers into loyal customer owing to high customer equity. That is to say, companies may obtain more profits through higher customer equity. The study aims to explore the relationships among social influence, social learning, e-WOM and customer equity. The results of the study can be summarized as follows. First, the study elaborates on the relationships among social influence, social learning, e-WOM and customer equity. Second, by comparing the economic and cultural differences between South Korea and China, the study found the social influence has a positive influence on customer equity in different ways between the two countries.

ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY: A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Prior to the initiation of new marketing activities, the majority of companies make great efforts to figure out a means of collecting all-round information on overseas target markets and global consumers for the purpose of strengthening competitiveness and then further increasing market share and enterprise benefits. The concept of customer equity has been introduced as a tool to continuously secure customers and create profits in the future. Globalization trends have attached great importance to altering the structure of the fashion industry. In particular, with expectation of conducting innovative marketing, companies engaged in SPA brands are gradually developed into global companies. Furthermore, corporate profitability is very sensitive to consumers’ attitudinal changes due to the short trend cycle of SPA brands. Most of our behaviors are predicated on the attitudes and behaviors of the others. The influence of loyal customers may turn potential customers into loyal customer owing to high customer equity. That is to say, companies may obtain more profits through higher customer equity. The study aims to explore the relationships among social influence, social learning and customer equity. The results of the study can be summarized as follows. First, the study elaborates on the relationships among social influence, social learning and customer equity. Second, by comparing the economic and cultural differences between South Korea and China, the study finds the social influence has a positive influence on customer equity in different ways between the two countries.

THE INFLUENCE OF SUSTAINABLE AND INNOVATIVE PRODUCT PACKAGING ON THE CHINESE CONSUMER BEHAVIOR

Honglei Liu,Kyung Hoon Kim,Huanzhang Wang 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Along with the rapid development of China’s economy, the consumption of China’s consumer has also been increased. This research explores whether China’s consumers concern about product’s packaging as much as product’s quality and brand influence. It also discusses whether the product packaging is marked with recyclable logo on it and whether the packaging is harmful to human health. China’s express industry is taken as an example in this research. According to the statistics by State Post Bureau, the total amount of China’s express business was 14 billion packages in 2014, and the volume was substantially increased to 20.67 billion packages. If each package was estimated as 0.2 kg, more than 4 million tons of packaging waste would come from 20 billion packages. Recyclable packaging material would reduce the amount of waste and alleviate environmental pollution. However, whether customers are willing to pay for it is a problem. Product packaging can’t only attract customers from the visual perspective, but needs to be developed through multi-dimensional sensory conveying method. The product itself can be expressed directly through simple packaging. For instance, the Apple Inc. does not only shift consumer’s thoughts on mobile phone, meanwhile, it makes a change on high-end brand mobile phone packaging for China’s consumers. Prior to the emergence of Apple mobile phone, high-end mobile phone brand was adopted luxurious and sophisticated packaging method. With the entrance of Apple into China’s market, the unique style of Apple’s simplicity is followed by other mobile phone brands. This research is elaborated on China’s consumer’s reaction on innovative ecological packaging and their cognition to food packaging security. It also gives inspiration to enterprises how to catch consumer’s eyeballs through innovative ecological packaging and further make enterprises access to benefits.

A comparative study of hydraulic fracturing with various boreholes in coal seam

Honglei Liu,Tianhong Yang,Tao Xu,Qinglei Yu 한국지질과학협의회 2015 Geosciences Journal Vol.19 No.3

Comparative numerical study on hydraulic fracturing with various boreholes in coal seam combined with in situ experiments was carried out to investigate the fracturing mechanism and loosening effect of hydraulic fracturing in coal seam. Hydraulic fracturing models with single-borehole, three-borehole and fiveborehole were built based on in situ tests in Chengshan coalmine, Jixi city, Heilongjiang province, China and the changes of water pressure and shear stress around boreholes during hydraulic fracturing were analyzed. The influence of hydraulic fracturing with controlling borehole on crack initiation and propagation was discussed. According to the in situ testing results, it is found that controlling boreholes in hydraulic fracturing not only can control the direction of crack propagation, but also can judge the effect of crack initiation and breakdown. The work in this paper is of great importance for the design of hydraulic fracturing technology and the alternative of the parameters in theory and practice.

Disulfidptosis: Disulfide Stress Mediates a Novel Cell Death Pathway via Actin Cytoskeletal Vulnerability

Honglei Ji,Dongpu Shao,Lei Shi 한국분자세포생물학회 2023 Molecules and cells Vol.46 No.7

Schematic illustration of disulfidptosis. Cystine is transported to intracellular compartments by solute carrier family 7 member 11 (SLC7A11). Nicotinamide adenine dinucleotide phosphate (NADPH) is generated in the cytosol through the pentose phosphate pathway (PPP). In the presence of the reducing agent NADPH, one molecule of cystine is reduced to two molecules of cysteine, accompanied by oxidation of NADPH to NADP+. The F-actin cytoskeleton contracts due to aberrant disulfide bonding. Cells can survive if the reduced form of NADPH counteracts the accumulation of intracellular disulfides. Disulfidptosis is induced if the balance between cystine and NADPH/NADP+ is disrupted.