Distribution of Advertisement on Instagram in Relation to Satisfaction and Loyalty of Low-Cost Airline Passengers in Indonesia

Fatimah Febriyanti BASTARI(Fatimah Febriyanti BASTARI ),M. ARAS(M. ARAS ),Cici Fakhrunnisa SOFYAN(Cici Fakhrunnisa SOFYAN ),Taniya Indriana RUSTAM(Taniya Indriana RUSTAM ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3

Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.

Finite Element Analysis of Buckling Behavior for Cold-Formed Steel Hat Purlins with Openings

Fatimah De’nan,Kok Keong Choong,Jin Ying Ling,Nor Salwani Hashim 한국강구조학회 2022 International Journal of Steel Structures Vol.22 No.4

In urban building design, introducing openings in the webs of structural members allows the fl exible installation of ductwork and piping. This study investigated the eff ects of the shape, location, and spacing of web openings on the buckling behavior of cold-formed steel hat purlins. Eigenvalue analysis shows that the existence of web openings reduced the buckling moment of a section by up to 24%. The shape and location of the web openings also aff ected the buckling behavior. In particular, the buckling moment decrease when the web opening was located at mid-span. It was found that, the buckling moment increase when the web opening spacing increases. The section with diamond web openings shows the highest buckling moment and the section with elongated circle openings shows the smallest buckling moment compared to other web opening shapes. The results of this study should provide guidance on hat purlins with openings design to meet structural performance requirements.

Subsidy Rationalisation for General Purpose Flour : Market and Economics Implications

Fatimah Binti Kari,Muhammad Mehedi Masud,Md. Khaled Saifullah 한국유통과학회 2017 한국유통과학회 학술대회 논문집 Vol.2017 No.-

Subsidies are an instrumental policy making tool for many governments, but their importance depends on the market situation of the national economy. Efficient subsidy implementation would allow the government to correct market failure thereby aligning social and private costs and benefit. The general objective of this study is to justify the need to rationalise subsidies for food items such as flour. This study assessed the structure and conducts of the general purpose flour market in Malaysia; and analysed the impact of subsidies on market performance to recommend policies to increase market efficiency under the subsidy rationalisation program. To accomplish these objectives, the study adopted a microeconomics market analysis as well as the standard structure and performance analysis method. These two approaches showed the characteristics of an industry’s consumer behaviour, competition, as well as the efficiency associated with government regulatory policies on the flour industry. One of the biggest influences on the domestic market is related to the food consumption behaviour of the general population. Food consumption behaviour reflects global trends. As income rises, food trends tend to be consumed in processed form or in such a way that adds value in another manner such as the preparation of food products.

Subsidy Rationalisation for General Purpose Flour: Market and Economics Implications

Fatimah Binti Kari,Muhammad Mehedi Masud,Md. Khaled Saifullah 한국유통과학회 2017 The Journal of Asian Finance, Economics and Busine Vol.4 No.2

Subsidies are an instrumental policy making tool for many governments, but their importance depends on the market situation of the national economy. Efficient subsidy implementation would allow the government to correct market failure thereby aligning social and private costs and benefit. The general objective of this study is to justify the need to rationalise subsidies for food items such as flour. This study assessed the structure and conducts of the general purpose flour market in Malaysia; and analysed the impact of subsidies on market performance to recommend policies to increase market efficiency under the subsidy rationalisation program. To accomplish these objectives, the study adopted a microeconomics market analysis as well as the standard structure and performance analysis method. These two approaches showed the characteristics of an industry’s consumer behaviour, competition, as well as the efficiency associated with government regulatory policies on the flour industry. One of the biggest influences on the domestic market is related to the food consumption behaviour of the general population. Food consumption behaviour reflects global trends. As income rises, food trends tend to be consumed in processed form or in such a way that adds value in another manner such as the preparation of food products.

Generalized Double Fuzzy Semi-Basically Disconnected Spaces

Fatimah M. Mohammed,M. S. M. Noorani,A. Ghareeb 한국지능시스템학회 2014 INTERNATIONAL JOURNAL of FUZZY LOGIC and INTELLIGE Vol.14 No.3

In this paper, we introduce the concept of generalized double fuzzy semi-basically disconnected space and related notions such as (r, s)-generalized fuzzy semiopen-Fσ sets, (r, s)-generalized fuzzy semiclosed-Gδ sets, generalized double fuzzy semi<SUP>*</SUP>-open function, generalized double fuzzy semi<SUP>*</SUP>-continuous function and generalized double fuzzy semi<SUP>*</SUP>-irresolute function. Some interesting properties and characterizations of the concepts introduced are studied.

The Fallacy Of Resilient Peripheral Regions

Fatimah Yusof,Faizul Abdullah 한국생태환경건축학회 2018 한국생태환경건축학회 학술발표대회 논문집 Vol.18 No.2

It would be a social catastrophe to the altered social expressionism when heretic local polity dominate the sentimental humanism in most uncontested peripheral spaces. Against the intensities of regional contemporary issues, the acculturation of heretic endemics, of late is seemingly apparent due to inter polations to regional governance, which expound to governance complexities. Indeed, the recent event related to social calamity within cityscapes throughout the world is obvious when saliently, most peripheral regions societies have had expressed their deprived psychological perceived needs against urban bureaucratic efficiency. In deliberating regions sustainable and competitive cliché, obviously, it is the idealism when every society is required to socially cohere and efficiaciously involved in the construct of resilient regions. However, the idealism to empower public as to be inclusive in most regional planning and development policies are seemingly undermined by heretic endemics acculturate among the citizen itself. Apparently, the dialectic relational “forces” and “bonds” among societies are hedged to `unity of arbitrary will` which may subjugate the whole process of the democratic milieu. Ensuing to the societies` self-entrapment phenomenon, any efficacious attempt by local regional authorities to improve region competitiveness is severely challenged by the community themselves, which idealism to regional planning democratic processes is indeed, turn out to be undemocratic. As such, this paper seeks to address the issue of self-entrapment among peripheral societies against the arbitrary milieu of unsustainable learning societies, which may expound to the fallacy of resilient regions.

Gentamicin/CTMA/Montmorillonite as Slow-Released Antibacterial Agent

Fatimah, Is,Hidayat, Habibi,Purwiandono, Gani,Husein, Saddam,Oh, Won-Chun Materials Research Society of Korea 2021 한국재료학회지 Vol.31 No.6

This paper presents the characteristics of gentamicin-loaded into cetyl trimethyl ammonium intercalated montmorillonite (GtM/CTMA/Mt) as a hybrid composite for a slow-released antibacterial delivery systems. The work describes the successful immobilization of gentamicin into the interlayers of surfactant-modified montmorillonite. Physicochemical characterization of the material is carried out by means of X-ray diffraction, scanning electron microscopy, transmission electron microscopy, and Fourier transform infrared spectroscopy. The kinetics of the gentamicin release is investigated by in vitro study and analyzed based on UV-Vis spectrometry. In addition, antibacterial study is performed towards Klebsiella pneumoniae Staphylococcus aureus, Escherichia coli, and Streptococcus pyogenes. The results show that the gentamicin loading into CTMA/Mt increases the effectiveness of the antibacterial activity, as shown by the higher inhibition zone for all tested bacteria, compared to gentamicin as a positive control. The kinetics study suggests that the gentamicin release obeys the modified Korsmeyer-Peppas model. The physicochemical study and activity test demonstrate the feasibility of the GtM/CTMA/Mt for practical applications.

Determinants of Economic Growth in the Developing Countries: An Extreme Bounds Analysis

Fatimah Hosseinpour,Mansour Zarra-Nezhad,Sayed Aziz Arman,Ahmad Salahmanesh 중앙대학교 경제연구소 2019 Journal of Economic Development Vol.44 No.4

The present study aimed to test the hypothesis of inadequacy of growth theories in developing countries by identifying the robust determinants of economic growth under uncertainty in model selection. The extreme bounds analysis approach was adopted, and nearly 11 million regressions were estimated. Results showed that in developing countries, the behavior of some potential determinants of growth, such as corruption and bureaucracy quality, is against economic growth theories, and some of other variables are weak determinants of growth. The findings also confirmed the power of variables such as investment and trade proxies.

A Socio-Pragmatic Analysis of The Impact of English Training Program in Improving the Trainee’s Communicative Competence

Fatimah Abdul Ghani Idrees 아시아영어교육학회 2023 The Journal of Asia TEFL Vol.20 No.2

Perforation Effect on the Bending Behaviour of Cold-Formed Steel Hat-Purlin Section

Fatimah De’nan,Kok Keong Choong,Jin Ying Ling,Nor Salwani Hashim 한국강구조학회 2022 International Journal of Steel Structures Vol.22 No.1

Many structural members, for example, cold-formed steel members, hot-rolled steel members, and composite beams were extensively used in steel construction due to economic development in cities building design. This was to allow fl exible installation of ductwork, piping and other systems. Substantial research has been performed on Channel and Zee cold-formed steel sections, but the papers on Hat section steel purlins turned out to be few only, especially Hat-purlin with perforations. Hence, numerical study on cold-formed Hat section steel purlin with perforation was carried out to investigate the eff ect of perforation to bending behaviour of such sections. Finite element method using LUSAS software was chosen to carry out the research study. Five diff erent perforation shapes were selected, which were circle, diamond, C-hexagon, square and elongated circle. Perforation depth was fi xed at 0.5D2, where D2 is the inclined web depth of the section. The results showed that perforated section had lower bending moment than that of the section without perforation, with a percentage diff erence of not more than 4%. Most of the perforated sections had similar bending characteristic despite of the diff erence in perforation shapes, where the yield moment diff erence was less than 2%. Critical opening length played a crucial role in aff ecting the bending behaviour of section. Furthermore, the location of perforation also infl uenced the bending behaviour of Hat-purlin. Regardless of perforation spacing, the perforated sections with equal number of perforations behaved similar elastic characteristic before yielding. Section with diamond perforation had higher bending moment than other perforated section whereas section with elongated circle perforation had the lowest bending moment. The presence of perforations gives minor eff ect on the bending behaviour of cold-formed steel Hat-purlin.