The Effects of Appearance Management Behaviors on Self-Esteem of Korean Beauty Salon Customers for Public Value: Focused on the Mediating Effect of Appearance Satisfaction and Body Image Recognition

Eunjoo Choi(Eunjoo Choi) J-INSTITUTE 2022 Public Value Vol.7 No.2

Purpose: This study aims to identify the factors affecting self-esteem, which is recognized as an important motive and major factor in human behavior in all areas of life for customers who use beauty services. The purpose of this study is to verify the mediating and sequential mediating effects of Appearance Satisfaction and Body Image Recognition in the relationship between Appearance Management Behaviors and Self-esteem. Through this, basic data for vitalization of the beauty industry can be obtained. Method: A total of 225 questionnaires were collected online for men and women over the age of 20 who had experience using beauty salons nationwide. As the empirical analysis method, SPSS 25.0 was used, and frequency analysis, validity, reliability, correlation, and multiple regression analysis were performed. Exploratory factor analysis was performed to verify the validity of the measurement tool used in this study. In addition, in order to verify the mediating effect, it was analyzed using Process Macro No. 6 model. Results: The results of the analysis conducted are as follows. First, self-esteem did not show a significant cor-relation with Appearance Management Behaviors(p>.05), and showed a statistically significant positive correla-tion with Appearance Satisfaction(r=.563, p<.001). Self-esteem showed a statistically significant positive(+) cor-relation with Body Image Recognition(r=.214, p<.01), and Appearance Satisfaction showed a statistically signifi-cant positive(+) relationship with Appearance Management Behaviors. negative correlation(r=.180, p<.01). Body Image Recognition showed a statistically significant positive(+) correlation with Appearance Management Be-haviors(r=.381, p<.001). Second, as a result of the mediating effect verification, the self-esteem of Appearance Management Behaviors The total and direct effects were not statistically significant. Mediating effect Looking at the significance results for each pathway, it was determined that the mediating effect of Appearance Satis-faction was statistically significant in the relationship between Appearance Management Behaviors and Self-esteem. In the relationship between Appearance Management Behaviors and Self-esteem, the mediating effect of Body Image Recognition was judged to be statistically significant. Each showed a complete mediating effect. However, in the relationship between Appearance Management Behaviors and Self-esteem, the sequential me-diating effects of Appearance Satisfaction and Body Image Recognition were judged not to be statistically signif-icant. Conclusion: It was found that Appearance Management Behaviors do not directly affect self-esteem, but affect self-esteem by increasing Appearance Satisfaction and Body Image Recognition. It has been further clarified that Appearance Management Behaviors affect not only the external changes of an individual, but also the internal part. In this study, we were able to integrated analyze variables and identify specific processes. Based on the results of this study, in order to increase self-esteem, which is an important need of modern people, it is necessary to help them recognize the correct body image. There is a need to inform customers who use beauty shops about obesity and health, and to diversify body shape management programs. In order to improve appearance, it is expected that various beauty industries that can enhance body image recognition as well as hair styling, makeup, face-oriented skin care, and fashion styling are expected to increase actively.

Usefulness of Smilax China Leaves Fermented Product as a Cosmetic Material for Scalp Hair Protection

Miyoung Choi(Miyoung Choi),Eunjoo Choi(Eunjoo Choi) J-INSTITUTE 2022 Protection Convergence Vol.7 No.2

Purpose: Today, the population with hair loss is decreasing in age given various factors, and due to such, the market for scalp and hair cosmetics is exploding. Due to the growing interest in side effects such as allergies and environmental pollution, recently, many studies have been conducted to find cosmetic raw materials from natu-ral substances or to apply fermentation techniques to the cosmetic manufacturing process. Hence, after enzy-matic fermentation with Smilax china, which has been used for various pharmacological functions in the private sector for a long time and has secured clinical safety, the active ingredients and effectiveness(in vitro) were ex-amined. Method: After preparing a sample by the enzymatic fermentation of Smilax china, which is known to have various pharmacological actions, with malt, the active ingredients and effectiveness(in vitro, HaCaT cell protec-tive effect against oxidative stress, antibacterial activity, anti-inflammatory activity, dermal papilla cell prolifer-ation rate) was confirmed. Results: As a result of the experiment conducted, the fermented Smilax china enzyme had excellent antibac-terial activity, HaCat cell protective effect against oxidative stress, anti-inflammatory activity, and dermal papilla cell proliferation rate, respectively. Conclusion: It was confirmed that the fermented product obtained by fermenting Smilax china malt with malt offers the excellent HaCat cell protection effect against the oxidative stress, antibacterial activity, anti-inflam-matory activity, and the dermal papilla cell proliferation rate, and hence, it can be applied as a raw material for various cosmetics. In particular, the usefulness as a cosmetic material for scalp and hair that is effective for the health of the scalp and hair was confirmed. Future research is expected to articulate the pharmacological mech-anisms of the Smilax china fermented products through the physiological studies related to the fermentation process and the growth rate of dermal papilla cells.

A Study on the Usefulness of the Natural Product Fermentation Mixture as Scalp and Hair Care Cosmetic Material Protection

Miyoung Choi(Miyoung Choi),Eunjoo Choi(Eunjoo Choi) J-INSTITUTE 2022 Protection Convergence Vol.7 No.2

Purpose: The hair losing population is increasing due to stress, environmental pollution, and various cosmetic procedures, and the market for functional cosmetics for scalp and hair care is further growing due to the lower aging population. Recently, however, many studies have been conducted where many are found to seek cosmetic raw materials from natural substances or apply fermentation techniques to cosmetic manufacturing processes. Hence, after fermenting with Sasa Borealis, which is edible and has been used for various pharmacological func-tions in the private sector for a long time and has secured clinical safety, the effectiveness(in vitro) has been investigated, and the fermented mixture of natural products is used as a sample for damaged hair, and the re-covery effect has been examined and understood. Method: Examined in this study were the antibacterial activity, anti-inflammatory activity, and dermal papilla cell proliferation rate of Sasa Borealis leaf fermented product, which were mixed with the green coffee bean and Smilax china L. leaf fermented product, and after selecting the fermented mixed sample, the added scalp hair care product was treated with heat perm and dyeing to measure tensile strength and glossiness, where the re-covery effect of damaged hair was investigated by imaging with SEM. Results: Sasa Borealis leaf ferment was superior to M. canis, anti-inflammatory activity and dermal papilla cell proliferation. The product to which the fermentation mixture sample was added increased both the tensile strength and glossiness of the hair damaged by heat perm and dyeing, and as a result of confirming such via the SEM, it was found that there is an effect of restoring the damaged hair. Conclusion: Sasa Borealis leaf fermented product has excellent M. canis, anti-inflammatory ability, and der-mal papilla cell proliferation rate, and hence, it was confirmed that it may be applied as a raw material for various cosmetics. The cosmetics containing natural fermentation mixtures increased tensile strength and glossiness of damaged hair. Future research is expected to articulate the pharmacological mechanism of the fermentation mixture through the physiological studies related to the fermentation process and the growth rate of dermal papilla cells.

Genetic structure of Hermetia illucens implies a recent bottleneck

Hansu Choi,Nam-Yong Park,Sung-Kyung Moon,Eunjoo Choi,Kwangin Cho,Yonggu Lee,Young-cheol Choi,Sang-beom Lee,Gilsang Jeong 한국응용곤충학회 2010 한국응용곤충학회 학술대회논문집 Vol.2010 No.10

The black soldier fly (Hermetia illucens) (Diptera: Stratiomyidae) is an invasive species that is thought to be endemic in Korea. The insect has been paid much attention thanks to its ability to decompose organic wastes. We collected the insect nation-wide in 2006 and 2010 to investigate its genetic structure based on the mitochondrial cytochrome oxidase 1 (mt CO1) haplotype. The results show that during the time period the insect seems to lose some rare haplotypes. We conclude that the insect may have experienced genetic bottleneck while its settlement in Korea. In our presentation, we show its updated haplotype network and genetic differentiation and propose potential explanations.

Population structure of the invasive black soldier fly, Hermetia illucens (Diptera: Stratiomyidae) in Korea

Gilsang Jeong,Eunjoo Choi,Yonggu Lee,Young-cheol Choi,Sang-beom Lee,Hansu Choi 한국응용곤충학회 2013 한국응용곤충학회 학술대회논문집 Vol.2013 No.10

The invasive black soldier fly, Hermetia illucens, has been paid much attention as an excellent organic matter decomposer. We conducted the nationwide survey and the population genetic study using a mitochondrial cytochrome C oxidase 1 gene to understand its genetic diversity and distribution pattern in Korea. The results show that it has successfully settled down in South Korea and there are only 10 haplotypes and the populations of the insect are highly differentiated. The results indicate that only few maternal lineages were introduced and their dispersal was restrained due to their short distance flying tendency since their introduction.

A Study of the Effect of Beauty Consumer Sentiment after Covid-19 on Hair Salon Revisit Intention

Eunjoo Choi J-INSTITUTE 2023 Protection Convergence Vol.8 No.2

Purpose: As social distancing continues due to the pandemic, research results show that psychologically exhausted people are willing to increase consumption despite their perception of safety due to compensation psychology. Following research results showing that the safety of beauty must be ensured due to Covid-19, it is being argued that the beauty industry, which was greatly affected by the economic downturn, should be revitalized as Covid-19 enters a phase of calming down again. Therefore, there is a need to verify what factors influence customers who visited hair salons before Covid-19 to revisit the salon. The purpose of this study is to present a positive impact as a way to stimulate the intention to revisit hair salons. Method: The data of this study was an online survey targeting men and women who had experience of using hair salons. we aim to analyze the effect of Beauty Consumer Sentiment after Covid-19 and its sub-factors on Hair salon Revisit Intention. The data were statistically analyzed using SPSS 25.0, and first exploratory factor analysis was performed to analyze the validity of the measurement tool. Reliability was analyzed using Cronbach's alpha coefficient. Frequency analysis and descriptive statistical analysis were performed. Independent t-test, Pearson’s correlation analysis and regression analysis were performed. Results: Beauty Consumer Sentiment after Covid-19 had a significant positive effect on Hair salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, Safety Expectations and Psychological Compensation did not have a significant positive influence on Hair Salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, service expectation had a significant positive effect on Hair salon revisit intention. Conclusion: As Beauty consumer sentiment improves, repeat visits increase. Among consumer psychology, it was found that service expectation had a positive influence. This can be said to be a similar result to how service quality affects repeat visits. The reason why safety expectations have not had an impact after Covid-19 is because safety is fully recognized, so safety cannot be seen as leading to repeat visits. It can be said to be a differentiated study in that it yielded different results from existing studies on safety and compensation psychology. In future research, we hope to overcome the limitations of this study and to achieve objective and clear research results by diversifying the study in more detail by region and age.

A STUDY ON THE LATE 19th CENTRUY CHILDREN’S COSTUME AND GAME OF GENRE PAINTINGS BY JUNKEUN KIM

Eunjoo Choi 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

This study surveys basic costumes and games from the 11 Genre paintings by Junkeun Kim in the book “Korean Games (Stewart Culin 1858-1929)”. The characters in the painting are 3 adult males, 19 boys, and 8 girls. The characters of the general dress-costumes, games and the culture of life from the late 19thCentury in genre painting of Junkeun Kimare are as follow. It is classified as a children’s game and combined game, children’s game classified one more as a boy’s game and the girl’s game from life culture. It also classified the body type and the multi complex type by game character. The boy’s games are kite-flying, spinning tops, playing shuttlecock with the feet, blind man’s bluff, yut (“Four-Stick Game”). Girl’s games are seesaw with board, blind man’s bluff, and marbles. Combined games are mount shoulder, sledge, tightrope walking for men with boy. The strengthen one’s body type were seesaw with board, tightrope walking and the multi complex type were yut (“Four-Stick Game”), kite-flying. The study results on the costumes of 19 boys, 8 girls, and 3adultsin genre paintings are as follow. Boy’s hair was knotted on the back of the head by ‘Dang-ki’ (Korean traditional hair ribbon) with the middle part in his hair which was colored red and bright brown. A ‘Go-kal’ (peaked hat), ‘Cho-lip’ (straw hat), towel hood, ‘Pung-cha’ and ‘I-um’ for winter on their heads. They wore a ‘Po’ (Korean traditional coat) which was ‘So-chang-i’, ‘Do-ru-ma-gi’ and ‘Jun-bok’ (Korean traditional vest). They were green, yellow green, violet, pink. The boys wore ‘Jeogori’(Korean traditional jacket) which were blue, red, violet, green and pink which reached down to the hip line. The variety of colors was more colorful than men’s. The ‘Jeogori’ had mostly ‘Dunggun-kit’ (a round head collar) or ‘Dangko-kit’ (a round head with nose collar), ‘Kal-kit’ (knife shaped collar) with white ‘Dong-jung’ and fit around the neck and ‘Go-rum’ was short and narrow. ‘Baji’ (slacks) were white with a colorful sash (green, blue and red) knotted at the waist, worn ‘Hang-jun’ (shank band). They wore white ‘Beoseon’ (Korean traditional socks) with Jipsin (straw shoes), ‘Mi-to-ri’, black or red, brown ‘Hea’ (leather shoes) and ‘Sulmal’ (sleigh shoes).They wore a green, indigo and red collar ‘To-si’(Korean traditional wristlets) for winter and attached a ‘Yum-lang’ (a Korean traditional pocket bag). The common man wore ‘Jeogori’ (Korean traditional jacket) which were green and white with a white lining that reached down to the hip line with white ‘Baji’ (slacks). The shape and method of wearing modern man’s Hanbok (a Korean traditional costume) remained unchanged. But it istied by another color sash for padding Jeogori in winter games. They wore white ‘Baji’ (slacks) with a colorful sash (red and white) knotted at the waist and wore a ‘Hang-jun’ (shank band).Park C.S. et al. (2009) found the same result in that the basic color was white with various intermediate colors. They wore padded Jeogori and Bajiin the winter while wearing, single a layer ‘Po’ inthe summer. They wore their hair in a topknot (sangtu) with a green color towel surrounding the forehead with ‘Bungezi’ and ‘Got’ on their head in a topknot. They wore ‘So-chang-i’, but they often did not wear ‘Po’ and put on ‘Jipsin’ (Korean traditional straw shoes) or ‘Sulmal’ (sleigh shoes). The girl’s hair was knotted to the back of the head or with partedbraidedhairso that there was a pigtail over each ear tied with a ‘Dang-ki’ (a Korean traditional hair ribbon) with a middle part in the hair. ‘Jeogoei’ was short and fitted with the narrow sleeve of a short and narrow ‘Go-rum’. It has ‘Dunggun-kit’ (a round head collar) or Dangko-kit (a round head with nose collar) with a white ‘Dong-jung’ and fit around the neck.They wore indigo, green, red ‘Jeogori’ matching the color of the ‘Kit’ (collar), ‘Go-rum’ (ribbon), ‘Kut-dong’ called ‘Ban-hoijang-jeogori’ and with a indigo/red, green/red, and red/indigocolor combination.They wore ‘Chi-ma’ (a Korean traditional skirt) colored red, green, and pink that contrasted with the ‘Jeogori’. The right side of ‘Chi-ma’ was covered to the left side and knotted by a waist band stringin the front of the chest and tucked up skirt. The width of ‘Chi-ma’ was adequate. The white inner slacks came from under the skirt. They put on ‘Jipsin’, brown ‘Hea’ (leather shoes). Through genre painting in the 19thcentury, we know a boy’s ‘Jeogori’ and ‘Ba-ji’ were similar to a modern man’s and boy’s ‘Hanbok’ with a traditional method of wearing. We believe that the originality of a traditional costume was an unchangeable characteristic. Girl’s ‘Jeogori’ and ‘Chi-ma’ changed in length and width, and method of wearing; however, the basic shape did not change. The analysis for artist’s genre painting which was ordered by a foreigner and the late of 19thcentury’s children’s costume and game of life culture is useful to match the counters and show how to wear a modern Korean costume used to understand the ‘Hanbok’ and establish a costume of life.

The Association between Body Weight Misperception and Psychosocial Factors in Korean Adult Women Less than 65 Years Old with Normal Weight

Choi, Yoonhee,Choi, Eunjoo,Shin, Doosup,Park, Sang Min,Lee, Kiheon The Korean Academy of Medical Sciences 2015 JOURNAL OF KOREAN MEDICAL SCIENCE Vol.30 No.11

<P>With society's increasing interest in weight control and body weight, we investigated the association between psychological factors and body image misperception in different age groups of adult Korean women with a normal weight. On a total of 4,600 women from the Korea National Health and Nutrition Examination Survey 2007-2009, a self-report questionnaire was used to assess body weight perception and 3 psychological factors: self-rated health status, stress recognition, and depressed mood. Through logistic regression analysis, a poor self-rated health status (<I>P</I> = 0.001) and a higher recognition of stress (<I>P</I> = 0.001) were significantly associated with body image misperception and this significance remained after controlling for several sociodemographic (Model 1: adjusted odds ratio [aOR], 1.62; 95% confidence interval [CI], 1.31-2.00), health behavior and psychological factors (Model 2: aOR, 1.59; 95% CI, 1.29-1.96; Model 3: aOR, 1.36; 95% CI, 1.01-1.84). Especially, highly stressed middle-aged (50-64 yr) women were more likely to have body image misperception (Model 2: aOR, 2.85; 95% CI, 1.30-6.26). However, the correlation between depressed mood and self-reported body weight was inconsistent between different age groups. In conclusion, self-rated health status and a high recognition rate of severe stress were related to body weight misperception which could suggest tailored intervention to adult women especially women in younger age or low self-rated health status or a high recognition rate of severe stress.</P>

Mineralogical Variation as a Guide to the Petrogenesis of the Evolved Granites and Related Skarns the Shinyemi Iron Deposits

Eunjoo Choi,Seon-Gyu Choi,Jieun Seo,Chang Seong Kim,Sam Gyu Park 대한지질학회 2014 대한지질학회 학술대회 Vol.2014 No.10

Spatial Control of Quantum Sized Nanocrystal Arrays onto Silicon Wafers

Choi, Seong Jae,Yi, Dong Kee,Choi, Jae-Young,Park, Jong-Bong,Song, In-Yong,Jang, Eunjoo,Lee, Joo In,An, Minshi,Hong, Jong-Dal,Yoon, Seon-Mi,Shin, Hyeon-Jin American Scientific Publishers 2007 Journal of nanoscience and nanotechnology Vol.7 No.12

<P>Monolayer arrays of monodispersed nanocrystals (<10 nm) onto three dimensional (3D) substrates have considerable potential for various engineering applications such as highly integrated memory devices, solar cells, biosensors and photo and electro luminescent displays because of their highly integrated features with nanocrystal homogeneity. However, most reports on nanocrystal arrays have focused on two dimensional (2D) flat substrates, and the production of wafer-scale monolayer arrays is still challenging. Here we address the feasibility of arraying nanocrystal monolayers in wafer-scale onto 3D substrates. We present both metal (Pd) and semiconductor (CdSe) nanocrystals arrayed in monolayer onto trenched silicon wafers (4 inch diameter) using a facile electrostatic adsorption scheme. In particular, CdSe nanocrystal arrays in the trench well showed superior luminescent efficiency compared to those onto the protruded trench flat, due to the densely arrayed CdSe nanocrystals in the vertical direction. Furthermore, the surface coverage controllability was investigated using a 2D silicon substrate. Our approach can be applied to generate highly efficient displays, memory chips and integrated sensing devices.</P>