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CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION
Emily Ma,Aaron Hsiao,Jing (Jessica) Gao 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
This is a cross-culture study looking into how organization’s customer orientation and empowerment influence hotel employees’ three types of OCBs (OCB-O, OCB-I and OCB-C). Using data collected from US and Australia employees, the study found that customer orientation was a significant predictor of employees’ three types of OCBs, while empowerment was only a significant predictor for employees’ OCB-C. Culture was found to moderate the proposed relationships, with stronger relationships observed in US than in Australia.
Hotel service convergence innovation
Meiyun Li,Aaron Hsiao,Jintao Ma Emily,Shang-Jen Li 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
Industry convergence has taken place in many different fields, making it a hot research topic. There are studies on industry convergence in the manufacturing industry, the food and pharmaceutical industries, and between manufacturing and services industries. The hospitality industry provides lodging and catering services, which provides a great platform to integrate multiple industries in order to enhance customer experience. However, there has been little focus on industry convergence in the hospitality or hotel industries. Therefore, a better understanding of service convergence innovation from both a systematic and a holistic perspective are needed. The result showed that in order to form effective mechanisms for coordination and integration of service, it was necessary to use systematic digital information technology, which could transfer practical experience into a standardized demonstrable learning database system. The implication of this study is that the illustrations on the factors as well as contexts to foster service convergence practices could facilitate managerial endeavors by hospitality business professionals. Appropriate incentive mechanisms which leverage as well as motivate partnership endeavors should be the core aligning individuals and organization goal instead of imposing regulative order.
Ryan Michael F. Oducado,Maria Teresa R. Fajardo,Geneveve M. Parreño-Lachica,Jestoni D. Maniago,Paulo Martin B. Villanueva,Ma. Asuncion Christine V. Dequilla,Hilda C. Montaño,Emily E. Robite 충남대학교 아시아여론연구소 2021 Asian journal for public opinion research Vol.9 No.4
Driven by the need for remote learning, the COVID-19 pandemic led to the rise of use of videoconferencing tools. Scholars began noticing an emerging phenomenon of feeling tired and exhausted during virtual meetings. This study determined the predictors of videoconference or Zoom fatigue among nursing students in a large, private, non-sectarian university in the Philippines. This cross-sectional online survey involves 597 nursing students in the Philippines using the Zoom Exhaustion and Fatigue Scale. Multiple linear regression analysis was used to examine predictors of videoconference fatigue. Results indicated that nursing students experienced high levels of videoconference fatigue. Gender, self-reported academic performance, Internet connection stability, attitude toward videoconferencing, frequency, and duration of videoconferences predicted videoconference fatigue. The regression model explained 25.3% of the variances of the videoconference fatigue. Videoconference fatigue is relatively prevalent and may be taking its toll on nursing students. Developing strategic interventions that can protect or mitigate the impact of fatigue during virtual meetings is needed.