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      • KCI등재

        E-Folklore and cyber-communication among Emirati youth

        El-Sayed el-Aswad 국립민속박물관 2014 International Journal of Intangible Heritage Vol.9 No.-

        The objective of this article is to explain the emergence of anew mediated heritage-social sphere and the articulation ofa contemporary Emirati identity that transforms traditionaloral heritage into an innovative form of electronic folkheritage. The literature addressing changes in folkheritage caused by the flourishing of new media, as wellas off- and on-line social networking in the UAE, is scant. This research seeks to fill that gap by showing howEmirati nationals have succeeded in assimilating outsideinfluences without deserting their heritage, and howglobal and local forms of communication have generatedunique cultural patterns that help Emirati peoplemaintain their identity, authenticity and socialconnectivity in a globally changing world. The studyshows that the Internet provides information zones,enhancing people’s knowledge, and interaction zones,strengthening people’s social relationships. Tounderstand these two domains, this inquiry addressesonline heritage and cyber-communication as used byboth the UAE government (formal network) and ordinaryE-Folklore and cyber-communicationamong Emirati youthpeople (informal network). For the purpose of theorisinge-folklore, this research proposes a paradigm dealingwith the content and form of heritage by bridgingtraditional/oral and technical/textual forms ofcommunication. For Emirati young people, focusing oncontent allows for unusual engagement with the pastthrough technologies that have the potential to shape andinfluence their future heritage. Emirati folk heritage hasundergone a sort of ‘cyber-communication’ or‘internetisation’, which means a process through whichcore elements of folk heritage are mediated by theInternet, reaching diverse audiences and allowing forbroad public participation.

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