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      • CONSUMPTION AND CULTURAL CAPITAL FOR SELF-PRESENTATION IN THE WORKPLACE

        Connie Mak,Andrea Davies,Christiana Tsaousi 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

        Consumption practices for self-construction and impression management have been widely studied. However, most research adopts snap-shot, cross-sectional views and focuses mainly on leisure and home settings, giving little attention to the mundane context of workplace. Building on the works of Goffman and Bourdieu, this study takes an over-time view to understand how professionals acquire cultural capital related resources and practices for impression management over their career life. Based on retrospective narrative inquiries (Davies & Fitchett, 2015) and a novel on-route walking-with interview (Richardson, 2015) to capture bodily and other affective resonances, this paper reports on our analysis so far with ten senior executives in Hong Kong, as part of an on-going study. Mutability and agency are key to understand the biographical evolution of cultural capital for impression management. Exclusive resources and practices, such as grooming styles and dining choices, are found as ‘class-markers’ in the workplace (Bourdieu 1984), which also keep changing over people’s career life. With thin cultural capital, junior executives can only rely on extrinsic ‘sign vehicles’ (Goffman 1959) such as appearance and surface diligence to extend their work identity (Belk, 1988; Tian and Belk 2005). Over time, when cultural capital is accumulated through accrued learning and socialization (Bourdieu, 1977; Skeggs, 2004), senior executives climb up the career ladder by building up embodied habitus to differentiate themselves through more intrinsic competence and practices, such as discourse and decisive judgement. The study also reflects the field-specific nature of cultural capital (Bourdieu & Wacquant, 1992) and finds that resources valued in one field could become liabilities or capital shocks in another. Such ‘embodied hysteresis’ is found attributable to the rupture between the changing field conditions (McDonough & Polzer, 2012) and we example how executives struggle with self-field incongruity when switching workplaces. Lastly, the study reveals that the workplace is itself a potent ground for learning embodied competences for workplace consumption and practices. Secondary socialization through observation of the referenced others and continuous self-reflection is found to be a crucial source of acquiring cultural capital for self-presentation.

      • USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

        Connie MAK 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07

        Consumer studies mainly take a cross-sectional approach to understand leisure and home consumption. This paper takes the mundane workplace as a unit of consumption and adopts a processual view to understand what and how cultural capital for impression management is acquired and changes over career trajectories. Integrating the theories of Goffman (1959) and Bourdieu (1977; 1984; 1990), the study explores how embodied habitual practices (habitus) enables and shapes impression management to build desirable work identity (Hallett, 2003). The walking-with interviews are used to seek conversations with senior executives in Hong Kong along their work routes. It proves to be a proficient approach and data collection technique to explore mundane consumption practices where knowledge is incorporated with people’s competence and artefacts (Mak, Lai, Tsaousi, & Davies, 2022). Among different resources for impression management, dining knowledge emerged as a significant cultural practices for performative self and building up of social capital.

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        Mapping the interrelationships between self-concept, motivation and university experience among students of self-financing higher education institutions in Hong Kong

        Phoebe Wong,Connie Mak,Peggy M. L. Ng,Jessie Zhao 서울대학교 교육연구소 2017 Asia Pacific Education Review Vol.18 No.1

        This study explores the interrelationships between self-concept, motivation and academic and social experience among students from self-financing higher education institutions in Hong Kong. Although prior studies have investigated different aspects of self that drive various types of motivation in students’ academic and social experience, most of them are related to publicly funded universities only. This study aims to extend our current understanding to the context of self-financing higher education, which is an alternative to students whose academic results are not good enough to secure tertiary placements at publicly funded universities. Using qualitative approach and the technique of friendship pair, 26 students from 12 self-financing higher education institutions in Hong Kong were recruited for semi-structured interviews. Data analysis revealed that participants constructed two dimensions of the self: the personal (i.e. the actual academic self, the possible academic self, the spiritual self and the extended self) and relational (i.e. the familial self and the social self) dimensions in the light of their university experience. The findings provide a better understanding of the contemporary university experience in relation to self and motivation among students studying at self-financing higher education institutions.

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