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RISS 인기검색어
- 검색키워드
- 저자 : Chuanlan Liu (검색결과 4 건)
- 무료
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Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation
Farrah Zeba,Chuanlan Liu 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.3
The objective of the paper is to comprehend the parsimoniously explored phenomenon of novelty seeking in the fashion apparel consumption through the lived experiences of fashion apparel innovators in the context of adult career women of emergingmarket. Interpretive phenomenological analysis is used to explicate consumers’ everyday lived experiences of fashion apparel consumption. Based on the interpretation of the findings of the qualitative data, we endeavored to conceptualize novelty seeking as a multidimensional second-order construct comprising of four main dimensions of themes with three subdimensions viz. sensory appeal (Fairy tale experience, Stress anecdote, Self-confidence booster), finding the niche (Idiosyncratic attire, Self-expressing through clothing, Red carpet dress), clothes-aholic (Hoarding of the clothes, Ever lacking wardrobe, Impulse clothes purchase), and socially bound (Varied persona, First impression, Balancing effect). The conceptualization encapsulates how novelty seeking is driving innovative behavior in fashion apparel context. Novelty seeking is an interdisciplinary concept. Apart from psychology domain, several studies have been conducted across various industries in the consumer behavior domain, especially in tourism, hi-tech products, and telecom. However, in-depth research on novelty seeking in fashion industry is limited. Value of this article lies in developing a theoretical base of novelty seeking in fashion industry through lived experiences of consumers in emerging market.
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College students’ acceptance of online mass-customized athletic shoes
Yuli Liang,Chuanlan Liu,Lisa Barona McRoberts 한국의류학회 2017 Fashion and Textiles Vol.4 No.1
This research intends to understand the acceptance of online mass-customized athletic shoes among college students through applying the theory of reasoned action with a focus on whether utilitarian value and need for uniqueness influence favorable attitude formation differently. The questionnaires were distributed to 260 college students in a major southeastern US university using extra class credit as participation incentive. SPSS 23.0 and SPSS Amos 23 were used in data analysis. Structural equation modeling with a path comparison were used to assess construct validity and test the proposed hypotheses and conceptual framework. Results showed that college students’ acceptance and purchase intention could be predicted by attitudes and subjective norm. In addition to perceived security of the online environment, utilitarian value and need for uniqueness equally facilitated formation of favorable attitude toward acceptance of online mass-customized athletic shoes among college students. Theoretical and practical implications, as well as the limitations of the study are further discussed.
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Yuli Liang,Chuanlan Liu 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.3
The purpose of this study is to shed light on understanding consumer apparel mass customization experiences through an experiment focusing on comparing customers’ experiences across different online channels. Applying the Technology Acceptance Model, we systematically examined how favorable attitudes were influenced across web and mobile channels. Structural equation modeling, multiple group comparison, and MANOVA were conducted to assess construct validity, and test the proposed framework and hypotheses, respectively. An online survey experiment was designed to collect empirical data. A total of 388 college students from a major university in the United States participated in the study. Based on consumers’ real experience, research results showed that beliefs about ease of use, enjoyment, choice variety, and not usefulness or risk affect attitudes, and acceptance of OAMC via both web and mobile channels. Overall consumers favor web channels more than mobile channels and were more likely to get OAMC through websites over retail apps. Theoretical and practical implications were provided based on research findings.
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Chunmin Lang,Cosette M. Armstrong,Chuanlan Liu 한국의류학회 2016 Fashion and Textiles Vol.3 No.1
The purpose of this study is to identify the relationships between consumer’s tendency for creative choice counter-conformity (TCCC) with the acceptance of new sustainable apparel retail models, including sale of redesigned clothing, clothing repair/alteration, renting, swapping, and style consultancy services, in addition to determining the role of demographics in the relationships. Three major hypotheses were developed to address these relationships. An online survey was conducted with 431 females in the United States. A series of multiple regression analyses and multi-group Chi square difference tests were employed to test the proposed hypotheses. The results indicate TCCC has a positive influence on the intention to adopt all five of the sustainable retail models, and the demographics, including age, income and education significantly moderate the relationships between TCCC and the adoption of new sustainable retail models. The study emphasizes the role of creative expression in potential sustainable apparel purchasing behavior and provides strategies used to promote retailing models that are requisite to sustainability.
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