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ANTECEDENTS FOR COSMOPOLITAN CONSUMERS: AN EXPLORATORY ANALYSIS OF JAPANESE COSMOPOLITANS
Shinichiro Terasaki,Christopher Perkins 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Research into country-of-origin effects has been conducted since the 1960s, and the research focus has gradually shifted from country-of-origin to ideological effects, such as consumer ethnocentrism, animosity, and more recently, consumer cosmopolitanism. From the postwar period to the 1980s, globalization brought a negative consumer attitude toward foreign products, but a positive one among an increasing number of consumers after the mid-1990s, partly due to the prevalence of the internet (Terasaki, 2016a). Even though the exact number is still unknown, cosmopolitan consumers are increasing faster than ever before (Riefler & Diamantopoulos, 2009; Cleveland et al., 2011; Grinstein &Wathieu, 2012). The concept “consumer cosmopolitanism” was first introduced by in Cannon et al. (1994), and since then a number of empirical studies have been conducted using the Cannon, Yoon, McGowan & Yaprak’s Cosmopolitanism (CYMYC) scale. Although consumer cosmopolitanism has become a popular theme in international marketing (Terasaki, 2016b), little research has been conducted examining the antecedents for cosmopolitan consumers (Riefler & Diamantopoulos, 2009). Our study fills this important gap in the emerging literature, using sequential mixed methods. This is important because we specify where prospective cosmopolitan consumers are, and what elements of products and services, and in some cases advertisements, potentially attract them.
Production of tunable nanomaterials using hierarchically assembled bacteriophages
Lee, Ju Hun,Warner, Christopher M,Jin, Hyo-Eon,Barnes, Eftihia,Poda, Aimee R,Perkins, Edward J,Lee, Seung-Wuk Nature Publishing Group 2017 NATURE PROTOCOLS -ELECTRONIC EDITION- Vol.12 No.9
<P>Large-scale fabrication of precisely defined nanostructures with tunable functions is critical to the exploitation of nanoscience and nanotechnology for production of electronic devices, energy generators, biosensors, and bionanomedicines. Although self-assembly processes have been developed to exploit biological molecules for functional materials, the resulting nanostructures and functions are still very limited, and scalable synthesis is far from being realized. Recently, we have established a bacteriophage-based biomimetic process, called 'self-templating assembly'. We used bacteriophage as a nanofiber model system to exploit its liquid crystalline structure for the creation of diverse hierarchically organized structures. We have also demonstrated that genetic modification of functional peptides of bacteriophage results in structures that can be used as soft and hard tissue-regenerating materials, biosensors, and energy-generating materials. Here, we describe a comprehensive protocol to perform genetic engineering of phage, liter-scale amplification, purification, and self-templating assembly, and suggest approaches for characterizing hierarchical phage nanostructures using optical microscopy, atomic-force microscopy (AFM), and scanning electron microscopy (SESEM). We also discuss sources of contamination, common mistakes during the fabrication process, and quality-control measures to ensure reproducible material production. The protocol takes similar to 8-10 d to complete.</P>