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Proposals for the Development Trend of Copycat Product in China
Chenchuang,Zhang Mingyu,Wang Wencheng 인하대학교 정석물류통상연구원 2009 인하대학교 정석물류통상연구원 학술대회 Vol.2009 No.10
Copycat products in China are currently mainly in the condition of imitating the products of international companies and innovating their new products in terms of design and function. During the conversion process of enhancing brand, further developing the innovation and applying for a patent, many problems existed such as copycat inertia, disordered competition, low-end value chain and co existence of both well-run and ill-run enterprises. Therefore, a series of ideas are proposed in this article for the further development of copycat industry.