http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Catherine Prentice (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
-
A systematic literature review of AI in the sharing economy
Ying Chen,Catherine Prentice,Scott Weaven,Aaron Hsiao 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
Although artificial intelligence (AI) has been adopted in sharing economy platforms, few studies have investigated this phenomenon in this context. Consequently, there is no thorough overview of how AI has been used in the sharing economy. To address this research gap, a systematic literature review was performed for this paper. This method can be useful for the exploration of new and emerging trends within disciplines and allows boundaries to be mapped on what is known thereby identifying gaps on what is yet to be known. After screening, 28 English journal articles were selected in a qualitative synthesis. Results show AI can help the sharing economy platforms by enhancing trust, matching assets, and understanding participants’ preferences and attitudes. Based on these findings, potential directions are established. The current study will contribute to both the sharing economy and AI literature, and the results may help practitioners and academia to achieve a greater understanding of this topic.
-
Managing eWOM for hotel performance
Shane Mathews,Catherine Prentice,Alice Tsou,Clinton Weeks,Lisa Tam,Edwina Luck 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
Electronic word-of-mouth (eWOM) is an important marketing tool for achieving positive customer-related outcomes and firm performance. However, eWOM management is not well understood. This study explores how eWOM management can be utilized to optimize firm performance. Using a multiple case study approach, indepth interviews were conducted with senior managers who were involved in the management of eWOM from nine hotels, and their websites and marketing materials were analyzed. eWoM digital platforms give even resource-constrained smaller hotels timely review analytics that can be used for the purpose of brand reputation strategy decisions. That is, those hotels that focus their limited resources on developing authentic response systems and create unique communication capabilities which are leveraged for eWOM reputation as a competitive advantage. These findings highlight that successful hotels use eWoM data analytics for decisions related long-term signaling strategies: as hotels can extend their authentic voice or an organizational character within their eWOM responses over time to complement their optimal brand position.
-
Systematic literature review on emotional intelligence and conflict management
Aswin Winardi Michael,Catherine Prentice,Scott Weaven 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
A systematic literature review of 29 emotional intelligence (EI) studies was performed, to examine where the studies were undertaken and what were the outcomes. The study further provides insights into what conflicts occur in organizations, what measurement tools have been employed to resolve conflicts, and to identify if EI has been utilized in conflict resolution. The results show that geography and culture were influential in solving conflicts and reflect the emotional intelligence of employees when responding to many types of organizational conflicts. There is also the suggestion that conflict management styles can help to resolve conflicts and that emotional intelligence can be a key means to resolving conflict. These findings allow us to develop a clearer picture of the current state of research within emotional intelligence and conflict management to propose future lines of research to complement the existing gaps in the field. Discussion highlights the practical implications and in conclusion, the limitations of this study are offered for researchers and practitioners.
-
New marketing in fashion e-commerce
Simone Guercini,Pedro Mir Bernal,Catherine Prentice 한국마케팅과학회 2018 Journal of Global Fashion Marketing Vol.9 No.1
This paper introduces a special issue devoted to the emergence of new marketing models and tools within a fashion e-commerce context. Despite the importance of physical stores, in recent years, we have witnessed substantial development regarding the electronic trade in fashion products. In eff ect, fashion products represent a major category within e-commerce and have witnessed the development of a “new” form of online marketing. Special attention should be paid to the internationalization of e-commerce within the fashion industry. New models and tools have emerged in relation to: the technology/ consumption interface and the strategies of the diff erent players within the business sector; the integration of online and offl ine fashion marketing; the impact of new IT technologies and new marketing on preexisting fashion marketing policies, such as customization; and the role of new emerging players such as fashion bloggers and infl uencers. In this period of change, new and traditional marketing tools co-exist. The fi ve articles in this special issue seek to contribute to research whose aim is to systemize new models and tools that may be useful for practitioners and marketing researchers working in this fi eld.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
