http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY
Carmen Lopez,George Balabanis,Nikoletta Theofania Siamagka 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Based on the Stereotype Content Model and the credibility and persuasion literature, this study examines the influence of COO on advertising claim credibility and purchase intentions. A set of hypotheses were developed and tested with an experimental design on a British sample of consumers.
Carmen Lopez,George Balabanis 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.1
Understanding the richness and complexity of consumers’ memory structures for a country is important for governments, tourist boards, investment promotion agencies, cultural institutes, exporter associations, Ministries of Foreign Affairs and NGOs in order to increase tourism, exports, inward investment, etc. The image of the country is a key asset that, beyond its symbolic value to the pride and confidence of a nation, has an impact on the welfare and the economic development. Understanding and specifying which levers have a disproportionate effect on generic county evaluations and country image perception is invaluable to both practitioners and academics. Associative network analysis can be helpful to identify the key levers that shape a country’s image. While a number of studies conceptualise brand image from an associative network perspective, based on cognitive psychology, only a few researchers (Henderson, Iacobucci, & Calder 1998; Teichert, & Schöntag 2010) combine this psychological approach with a network analysis perspective applying it at the product brand level. The use of such a combined approach offers certain advantages and more informed insights of image concepts in comparison to a mono-method perspective. This research uses the combined methodology to examine country image associations, and offer new insights on the construct of country image, and on the future development of a more customised approach to the country image measures.
Carmen Lopez,George Balabanis 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Understanding the richness and complexity of consumers’ memory structures for a country is important for governments, tourist boards, investment promotion agencies, cultural institutes, exporter associations, Ministries of Foreign Affairs and NGOs in order to increase tourism, exports, inward investment, etc. The image of the country is a key asset that, beyond its symbolic value to the pride and confidence of a nation, has an impact on the welfare and the economic development. Understanding and specifying which levers have a disproportionate effect on generic county evaluations and country image perception is invaluable to both practitioners and academics. Associative network analysis can be helpful to identify the key levers that shape a country’s image. While a number of studies conceptualise brand image from an associative network perspective, based on cognitive psychology, only a few researchers (Henderson, Iacobucci, & Calder 1998; Teichert, & Sch?ntag 2010) combine this psychological approach with a network analysis perspective applying it at the product brand level. The use of such a combined approach offers certain advantages and more informed insights of image concepts in comparison to a mono-method perspective. This research uses the combined methodology to examine country image associations, and offer new insights on the construct of country image, and on the future development of a more customised approach to the country image measures.
Mirizzi syndrome : a new insight provided by a novel classification
Carmen Paya-Llorente,Antonio Vazquez-Tarragon,Antonio Alberola-Soler,Aleix Martinez-Perez,Elias Martinez-Lopez,Sandra Santarrufina-Martinez,Inmaculada Ortiz-Tarin,Ernesto Armananzas-Villena 한국간담췌외과학회 2017 Annals of hepato-biliary-pancreatic surgery Vol.21 No.2
Backgrounds/Aims: Mirizzi syndrome (MS) is an uncommon complication of cholelithiasis. The aim of this study is to evaluate our 15-year experience in this challenging entity and to propose a new classification for this disease. Methods: A retrospective study including patients diagnosed with Mirizzi syndrome and undergoing surgical procedures for Mirizzi syndrome between January 2000 and October 2015 was conducted. Data collected included clinical, surgical procedure, postoperative morbidity. Patients were evaluated according to the Csendes classification and the proposed system, in which patients were divided into three types and three subtypes. Results: 28 patients were included for analysis. They accounted as the 0.5% of a total of 4853 cholecystectomies performed in the study period. There were 21 women and 7 men. Initial laparotomic approach was performed in 12 patients and in 16 patients laparoscopic procedures were attempted. The procedure was completed in only 6 patients, 5 presenting type I and 1 type II Mirizzi syndrome. Mean postoperative stay was 15±9 days. Postoperative morbidity rate was 28%. Postoperative mortality was none. Conclusions: Laparoscopic surgery for Mirizzi syndrome has been shown succesful only in early stages. A novel classification is proposed, based on the types of common bile duct injuries and in the presence cholecystoenteric fistula.
Belen Lopez-Millan,Rafael Diaz de la Guardia,Heleia Roca-Ho,Carmen M García-Herrero,Jessie R Lavoie,Michael Rosu-Myles,Elena Gonzalez-Rey,Francisco O’Valle,Gabriel Criado,Mario Delgado,Pablo Menendez 생화학분자생물학회 2017 Experimental and molecular medicine Vol.49 No.-
Thalidomide is an immunomodulatory drug (IMiD) with proven therapeutic action in several autoimmune/inflammatory diseases; however, its inherent high toxicity has led to the development of more powerful and safer thalidomide analogs, including lenalidomide and pomalidomide. These are new generation IMiDs that exhibit direct antitumor activity as well as anti-inflammatory/immunomodulatory properties, and are FDA-approved for the treatment of several hematological malignances. Here we investigated the potential therapeutic effects of lenalidomide and pomalidomide in several experimental murine models of autoimmune/inflammatory diseases: 2,4,6-trinitrobenzene sulfonic acid- and dextran sulfate sodium-induced inflammatory bowel disease and type II collagen-induced arthritis. Lenalidomide displayed a strong therapeutic effect in all these models of autoimmune/inflammatory diseases, while the effect of pomalidomide was less pronounced. In vitro experiments confirmed the immunosuppressive effect of both IMiDs on the proliferative response of stimulated human lymphocytes and on the balance of secreted cytokines toward an anti-inflammatory profile. We conclude that lenalidomide may offer a therapeutic opportunity against autoimmune/inflammatory diseases.
del Carmen Velázquez-Martínez Guadalupe,González-Hernández Héctor,Equihua-Martínez Armando,Refugio Lomeli-Flores J.,Rojas Julio C.,Lopez-Collado Jose 한국응용곤충학회 2022 Journal of Asia-Pacific Entomology Vol.25 No.1
Avocado production in Mexico represents an income of more than $3.2 billion dollars per year in foreign ex change. Unfortunately, several factors can limit the export of this fruit. One of such limiting factor is the avocado seed moth, Stenoma catenifer; however, its population dynamics is barely known. Therefore, is relevant to study the environmental factors affecting population changes, aimed to improve its management. In this study, we monitored the population fluctuations of S. catenifer males and explored its relationship with temperature and relative humidity by using pheromone-baited traps in Hass avocado orchards in the state of Colima, Mexico. From June 2018 to June 2019, a total of 6,836 males of the avocado seed moth were collected, with two population peaks. The first in June-August, during the fruiting stage, and the second in December-January, coinciding with the end of fruiting and flowering stages. Fruit infestation ranged from 0.0 to 65.0% in the or chards examined. Cluster analysis and principal coordinate analysis indicated that sampling time and relative humidity group together but differ from temperature. The effect of relative humidity and temperature on catches was analyzed by relating non-parametric bivariate distributions. The highest male catches were recorded at temperatures greater than 15.8 ◦ C and relative humidity greater than 60% while low relative humidity did not favor moth catches. These results may be useful to predict bioecological conditions for the occurrence of pop ulations of this pest.
Benjamin Lopez-Jimena,Esther Garcia-Rosado,Kim Dawn Thompson,Alexandra Adams,Carlos Infante,Juan Jose Borrego,Maria del Carmen Alonso 대한수의학회 2012 JOURNAL OF VETERINARY SCIENCE Vol.13 No.4
The distribution of red-spotted grouper nervous necrosis virus (RGNNV) antigens was examined by immunohistochemistry in the nervous and non-nervous organs of juvenile European seabass (Dicentrarchus labrax) during the course of an intramuscular infection. Histological changes resulting from the infection were evaluated from 3 days to 2 months post-infection. The specific antibody response was also studied 2 months post-challenge. Viral proteins were present throughout the experimental period in the retina (inner nuclear layer, ganglion layer, outer limiting membrane, and outer plexiform layer), brain (cerebellum and tectum opticum), and liver (hepatocytes and endothelial cells). These proteins were also observed in the renal tubular cells, white pulp of spleen, and in fibroblasts and cartilage of caudal fin. This is the first report of RGNNV proteins appearing in these organs, where the immunostaining was only detected at certain sampling times after the onset of mortality. Brain and retina of virus-exposed fish showed high levels of vacuolation, while accumulation of fat vacuoles was observed in the liver. RGNNV infection also induced a specific antibody response as measured by an ELISA. In summary, this is the first study demonstrating the presence of viral proteins in cells of caudal fin, kidney and spleen of European seabass.
Inverse behavior of IL-23R and IL-17RA in chronic and aggressive periodontitis
Ruiz-Gutierrez, Alondra del Carmen,Rodriguez-Montano, Ruth,Pita-Lopez, Maria Luisa,Zamora-Perez, Ana Lourdes,Guerrero-Velazquez, Celia Korean Academy of Periodontology 2021 Journal of Periodontal & Implant Science Vol.51 No.4
Purpose: Periodontitis is associated with a dysbiosis of periodontopathic bacteria, which stimulate the interleukin (IL)-23/IL-17 axis that plays an essential role in the immunopathogenesis of this disease, leading to alveolar bone destruction through receptor activator of nuclear factor κB ligand (RANKL). IL-23 receptor mRNA (IL-23R) has been identified in periodontitis, and IL-17 receptor A mRNA (IL-17RA) and its protein have not yet been evaluated in patients with periodontitis. In this study was measure IL-23R and IL-17RA in gingival tissue (GT) from patients with generalized chronic periodontitis (GCP) and generalized aggressive periodontitis (GAP) and to explore correlations with clinical parameters. Methods: We included 16 healthy subjects (HS), 18 patients with GCP, and 14 with GAP. GT samples were collected during periodontal surgery. Both IL-23R and IL-17RA were detected by enzyme-linked immunosorbent assay. Results: The results were analyzed with Mann-Whitney U test and Spearman' rank correlation coefficients using SPSS version 25.0. We found lower IL-23R levels in patients with GCP and GAP than in HS. Contrarily, we observed higher IL-17RA levels in GCP and GAP patients than in HS. Moreover, we found negative correlations between IL-23R in GT and probing depth and clinical attachment loss (CAL). Likewise, a positive correlation of IL-17RA in GT with CAL was found. Conclusions: The results of these findings suggest that the reverse behavior between IL-23R and IL-17RA in periodontitis patients may also be involved with the activation of RANKL, which promotes alveolar bone loss.