A Study on Strategic Ways to Increase Eco-friendly Food Sales Using IPA

Beet-Na CHOI,Hoe-Chang YANG 국제융합경영학회 2021 융합경영연구 Vol.9 No.1

Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies’ sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including ‘safety’ and ‘product quality’ at the first quadrant, while active improvement strategies are required for others including ‘price’ and ‘flavor’ at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics of Mobile Social Commerce

Beet-Na Choi,Hoe-Chang Yang 한국유통과학회 2018 Asian Journal of Business Environment (AJBE) Vol.8 No.1

Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions – The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.

Impacts of Value Inclination and Self-Expressive Consuming Propensity upon Eco-Friendly Product Purchasing Intention

Beet-Na Choi,Hyen-Ho Lee,Hoe-Chang Yang 한국유통과학회 2014 Asian Journal of Business Environment (AJBE) Vol.4 No.3

Purpose – This study classified consumers value inclination to find out ways to enhance consumers eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology – The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results – - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion – Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.

The Influence of Job Characteristics of Organization Members on Leadership Awareness of Superiors and Organizational Citizenship Behavior: Mediation Effect of Motivation Potential Score

Beet-Na Choi,Hoe-Chang Yang 한국유통과학회 2015 KODISA ICBE (International Conference on Business Vol.2015 No.-

This result is proposing the following implications. First, providing skill variety such as expanding jobs to members of small and medium companies does not have influence of positive leadership awareness of leaders. However, it was shown that skill variety(β = .317, p<.01) has positive influence on OCB that providing various work is positive in development of small and large companies. Therefore allowing acquisition of various skills enhances the organizational citizenship behavior of small and large company members that competitiveness can be gained. Second, task identity, task significance, autonomy, and feedback all have positive influence on leadership awareness of superiors that these factors among the job characteristic factors give pride in work. It is being implied that a system allowing autonomy and feedback on work is effective. Third, although it was not set as a hypothesis, the multi-regression analysis results on job characteristic factors influencing awareness on authentic leadership had positive influence on authentic leadership in task significance and task identity order.

A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics; Mobile Social Commerce Perspective Approach

Beet Na Choi,Hoe Chang Yang 한국유통과학회 2017 한국유통과학회 학술대회 논문집 Vol.2017 No.-

Mobile shopping has been recently highlighted as an important distribution channel, some studies on social commerce around the mobile. This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers perceptions on characteristics of mobile commerce. Total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA. The results of paired-samples t-test of each item show that there are statistically significant difference between the importance of and the satisfaction with all demographic characteristics, except for LBS(Location-Based Service), awareness of site, entertainments factors(enjoyment and fun). Thus, a maintenance/reinforcement strategies planned by companies are required at the first quadrant, while active improvement strategies are required at the second quadrant. The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce.

Effects of Individuals' Value Inclination and Self-expressive Consuming Propensity upon Environment-friendly Product Purchasing Intention

Beet Na Choi,Hoe Chang Yang 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-

Impacts of Value Inclination and Self-Expressive Consuming Propensity upon Eco-Friendly Product Purchasing Intention

Beet-Na Choi,Hyen-Ho Lee,Hoe-Chang Yang 한국유통과학회 2014 Asian Journal of Business Environment (AJBE) Vol.4 No.4

Purpose – This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology – The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results – Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion – Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.

Effects of LMX and Perceived Ethics with Leader on Job Burnout

Young-Sam Oh,Beet-Na Choi,An-Sik Kim 한국유통과학회 2016 유통과학연구 Vol.14 No.8

Purpose - This study has its purpose to identify the correlation between factors and moderating variables that can reduce job burnout by setting a positive relationship with a leader and ethicality of the leader as factors reducing job burnout and helping behavior as a moderating variable. Research design, data, and methodology - The research design would make theoretical perceived ethical leadership and LMX toward helping assistance, and job burnout using by structural equation method. Results - As a result, both positive behaviors and recognition on ethical leadership of a leader have been confirmed to influence on mitigation of job burnout. Especially, among the two factors, ethicality has shown to be more efficient to alleviate exhaust compared with positive behavior of a leader. Conclusions - Theoretical perceived ethical leadership and LMX toward a leader, helping assistance, and job burnout are statistically significant, however, the helping behavior of members is the factor increasing a job burnout. These results can be interpreted as the difficulties of relation setting with the members for the leader, and although loyalty and responsibility toward right leader may induce helping behavior, and positive behavior for organization can impact on the job burnout. It can be concluded that the ethicality of a leader is an essential factor for the development of organization.

Can It Affect the Importance of Consumer Properties of Food on Purchasing Intention and Satisfaction?: Focusing on Home Meal Replacement

Kyung Sook Park,Beet Na Choi,Choon Ho Lee,Hoe Chang Yang 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-

This study tried to extract the factors associated with the perceived importance of HMR foods and to shed light on their effects on the HMR-related purchasing intention and satisfaction. The process of extracting the importance attributes of HMR foods, the effects of such attributes on purchasing intention and satisfaction, and the effects of shopping tendencies. It is worth predicting the efficient consumer behavior, helping HMR producers and retailers, and ultimately helping supply healthy foods and HMR products that meet the consumer needs. The present study extracted the factors relevant to the perceived importance of HMR foods in order to verify the effects of such factors on HMR-related purchasing intention and satisfaction. Based on the analyses, the importance attributes involved product information, product use information, product quality, product selection information and product safety, whilst the shopping tendencies were sub-divided into the hedonic tendency meaning one finds shopping interesting or pleasing and the rational tendency meaning one emphasizes finding or purchasing something or gaining relevant information through shopping. In conclusion, consumers may not purchase HMR foods although they feel the need to use the ready-to-eat quick and nutritious HMR products. That is, the perceived attributes of importance might differ from the attributes of selection.

Effects of Shopping Orientation, Trust and Satisfaction on WOM Intention : Focusing on Undergraduates’ HMR Choices

Hoe-Chang Yang,Beet-Na Choi,Choon-Ho Lee,Jong-Baek Kim 보안공학연구지원센터 2016 International Journal of u- and e- Service, Scienc Vol.9 No.4

This study aimed to the effects of shopping orientation on the trust in HMR products and the effects of the satisfaction with HMR in between the trust in products and WOM among undergraduates who have little repulsion against HMR items. As results, reasonable/hedonic orientation has positive influence on trust, respectively. Satisfaction was moderated between trust and WOM intention. And trust has full-mediated between reasonable/hedonic orientation and word-of-mouth intention, respectively. These findings suggest that it is more effective for companies to offer well-made HMR products than low-priced products, and it is necessary to provide some personal experience such as fun or positive factors in relation to purchasing HMR products. And concerning the moderation effects, corporate strategies need be diversified so as to exert some primacy effects on undergraduates when launching initial products and to form some rapport.