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USING ANALYTIC HIERARCHY PROCESS IN PRIORITY SEQUENCE OF HOTEL SELLING POINTS
Yukihiko Oyanagi,Azuma Ohuchi 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
There is no governmental or official hotel classification system in Japan. However a unique hotel evaluation system has been developed. A selling point strategy is one of the elements of this system. This strategy expresses the characteristics of the hotel by adding the priority sequence to six hotel selling points from the first place to the sixth place according to hotel management strategy or a hotelier's intuition. This research introduces the Analytic Hierarchy Process into the selling points strategy. An introduction of the Analytic Hierarchy Process is very effective to increase the precision of the selling point strategy.
Using Analytic Hierarchy Process in Priority Sequence of Hotel Selling Points
( Yukihiko Oyanagi ),( Azuma Ohuchi ) 한국문화관광학회 2010 문화관광연구 Vol.12 No.1
There is no governmental or official hotel classification system in Japan. However a unique hotel evaluation system has been developed. A selling point strategy is one of the elements of this system. This strategy expresses the characteristics of the hotel by adding the priority sequence to six hotel selling points from the first place to the sixth place according to hotel management strategy or a hotelier`s intuition. This research introduces the Analytic Hierarchy Process into the selling points strategy. An introduction of the Analytic Hierarchy Process is very effective to increase the precision of the selling point strategy.
COMPARISON OF HOTEL CLASSIFICATION IN JAPAN AND KOREA
Katalin Cser,Yukihiko Oyanagi,Azuma Ohuchi 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
This paper examines two Asian countries, Japan and Korea and compares their hotel classification system. Many studies have been reported about classification schemes in general, but less research has been engaged with detailed analysis. This work aims to contribute to fill in the gap by comparing structures and characteristics of the two systems and analyzing the differences. This work further investigates high-class hotels in Hokkaido and studies whether they would meet the requirements for high-category hotels in Korea as well. This paper suggests that the results of this investigation would assist Korean tourists to make easier and faster decisions for hotels in Japan and to avoid disappointments and misperceptions in advance.