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Agustín V. Ruiz Vega,Consuelo Riaño Gil 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.9
The present research analyzes the influence of positive and negative emotions towards consumer satisfaction and buying intentions of PDO Rioja wine. Results suggest that only positive emotions have a significant effect, in consumer satisfaction but also in future buying intentions because consumers search (positive) pleasure when taste foods and drinks.
Agust?n V. Ruiz Vega,Consuelo Ria?o Gil 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
The present research analyzes the influence of positive and negative emotions towards consumer satisfaction and buying intentions of PDO Rioja wine. Results suggest that only positive emotions have a significant effect, in consumer satisfaction but also in future buying intentions because consumers search (positive) pleasure when taste foods and drinks.