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고애란 ( Koh Ae-ran ),이정순 ( Lee Jeong Sun ) 한국소비자학회 2020 소비자학연구 Vol.31 No.5
본 연구의 목적은 코로나19 이후 예견되는 지속가능 패션 소비의 나아갈 방향에 대해 논의하는 것이다. 문헌연구를 통해 지속가능 패션 소비와 포스트 코로나에 대해 탐색하였으며, 빅데이터를 활용하여 코로나19 발생 전·후의 지속가능 패션 소비에 대한 인식 변화를 분석함으로써 문헌연구의 예측방향을 확인하고자 하였다. 빅데이터 분석을 위한 키워드는 ‘지속가능 패션 소비’로 설정하였으며, 수집기간은 코로나19 발생 시점인 2020년 1월 20일을 기준으로 코로나19 발생 이전 2년과 코로나19 발생 이후 7개월로 총 2년 7개월이다. 텍스트마이닝을 통한 빈도 분석결과, 상위 10위 안의 키워드는 지속가능, 패션, 친환경, 소비, 브랜드, 제품, 의류, 소비자로 총 8개의 단어가 코로나19 전·후 동일하게 추출되었다. 상위 50개의 키워드 분석결과, 코로나19 이후 플랫폼, 디지털과 같은 새로운 키워드가 추출되었으며, 온라인 키워드는 코로나19 이후 5위로 상승되어 나타났다. CONCOR 분석결과, 코로나19 이전의 지속가능한 패션 소비 범주는 지속가능의 성장, 친환경 가치, 재활용의 시대, 온라인 서비스로 구분되었으며, 코로나19 이후 범주는 지속가능 트렌드, 친환경 추구, 플랫폼 소비, 디지털 확대로 나뉘었다. 지속가능 패션은 코로나19 이후 비대면 소비방식으로 선호되며, 디지털 환경안에서 플랫폼이 확대되고 있음이 나타났다. 소비자들은 제품의 가치를 인식하고 의식 있는 소비를 하고자 변화하고 있다. 포스트 코로나 시대의 지속가능 패션 소비는 사회적 책임과 환경을 고려할 뿐만 아니라 산업 정보기술 발달을 통한 생산, 유통, 소비에서의 지속가능성이 포함된다고 할 수 있다. 향후 지속가능 패션 소비의 성장을 위해서는 ICT를 활용한 패션 기업의 실천적 대안이 필요할 것이며, 지속가능패션의 발전을 지지할 소비자들의 지속가능한 패션 소비의 습관 형성이 필요할 것이다. The purpose of this study is to explore sustainable fashion consumption in the post-COVID-19 era. The study analyzes sustainable fashion consumption and the post-COVID-19 era through a literature survey and attempts to empirically confirm the direction of literature research by analyzing the change in perception of sustainable fashion consumption before and after COVID-19 using big data. Data for analysis were obtained through portal sites using the keyword “sustainable fashion consumption”. Data were obtained for a period of 2 years and 7 months, from 2 years prior to, until 7 months after January 20, 2020, the date on which the pandemic first started. Frequency analysis using text mining indicated that the top ten keywords included sustainability, fashion, eco-friendly, consumption, brand, product, clothing and consumer. These eight keywords were equally frequent before and after COVID-19. Analysis of the top 50 keywords revealed that new keyword, such as platform and digital, emerged, and that the keyword online rose to 5th place after the COVID-19 pandemic. As a result of CONCOR analysis, sustainable fashion consumption before COVID-19 was categorized into sustainable growth, eco-friendly value, age of recycling, and online service, whereas after COVID-19, it was categorized into sustainable trend, eco-friendly pursuit, flatform consumption, and digital expansion. This indicated that sustainable fashion consumption demonstrated steady growth regardless of COVID-19. The study revealed that the preference for contactless consumption increased for sustainable fashion after COVID-19, which showed that the fashion platform was changing. In addition, the study indicated that consumers were recognizing the value of products and were increasingly moving toward conscious spending. Sustainable fashion consumption in the post-COVID-19 era includes social responsibility and consideration of the environment as well as the concept of sustainability in terms of energy conservation during production, distribution, and consumption through information technology. In order for sustainable fashion consumption to advance in the post-COVID-19 era, a practical alternative based on ICT is required. It is necessary for fashion companies to maintain existing sustainability efforts as well as to strive to implement strategies based on eco-friendly technologies.
윤리적 소비와 소비가치의 관계에 대한 소비자 인식 변화: 소셜 빅데이터를 활용한 윤리적 소비와 소비가치의 키워드 변화 분석을 중심으로
신은정 ( Eunjung Shin ),고애란 ( Ae-ran Koh ) 대한가정학회 2021 Human Ecology Research(HER) Vol.59 No.2
The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword ‘ethical consumption’ and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.
( Tae Young Yoon ),( Ae Ran Koh ),( Byoung Ho Jin ) 한국의류학회 2014 한국의류학회지 Vol.38 No.5
This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two varialbes on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mall survey method, the study issued 1.320 questionnaires to South Korea apparel manufacturing conpanies: data from 147 conpleted surveys were analyzed. market orientation, organizational innovativeness, and the inter-action between the two variable positively affect supply chain agility, Firm size and global sourcing do not have any significant moderating effecys on the relationship between organizational characteristics and supply chain agility. Companies with high marked orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility, The lack of a moderating effect from firm size suggests that all conpanies should promote a gre-ater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.