대학생의 의복행동과 심리적 특성과의 관계 : 의복의 상황적 적절성, 한복에 대한 태도 및 유행을 중심으로

강혜원,고애란,박은주 연세대학교 대학원 1988 延世論叢 Vol.24 No.-

The purposes of this study were: (1) to investigate the relation of 4 aspects of clothing behavior to locus of control, (2) to ascertain whether differences exist between males and females on clothing behaviors, and (3) to develop measures of attitudes toward Korean traditional clothing and clothing appropriateness. Locus of control was assessed by Rotter's Internal-External Locus of Control Scale as modified by Jeho Cha and others. The existing clothing interest measures were slightly modified to assess interest in fashion, modesty and clothing importance. Additional measures of attitudes toward Korean traditional clothing (Ⅰ)&(Ⅱ), clothing appropriateness, and attitudes toward the latest male and female fashion styles were developed. The sample consisted of 627 male and 453 female students in Yonsei University in Seoul, Korea. The data were collected by means of self-administered questionnaires and were analyzed by correlation, Z-tests, and X^2 tests. The results indicated that: 1) Locus of control was significantly related to attitudes toward Korean traditional clothing (Ⅰ)&(Ⅱ), fashion interest, and 2 aspects of clothing appropriateness: those who were high on internal reinforcement had more positive attitudes to various aspects of Korean traditional clothing and they also accepted more varied male outfits for campus wear. They also considered Korean clothing as more suitable to more varied social occasions. On the other hand, those who were high on external reinforcement were more interested in fashion. 2) As for sex differences on clothing behavior, females scored significantly higher on interest in fashion, modesty, and clothing importance. Compared with males they preferred the latest fashion style of clothing for both sexes. There were no significant differences between males and females on clothing appropriateness scores and attitudes toward Korean traditional clothing. 3) Attitudes toward Korean traditional clothing were related negatively to fashion interest, whereas it was related positively to modesty in clothing. 4) Fashion interest was related positively to clothing importance and negatively to modesty in clothing. 5) The measures developed for this study had high reliability, thus, these could be of use for further clothing behavior studies.

한국 코스프레 집단의 문화기술지적 연구 1 : 한국의 코스프레 집단의 분석

고애란 ( Ae Ran Koh ),신미란 ( Mi Ran Shin ) 服飾文化學會 2005 服飾文化硏究 Vol.13 No.6

포스트 코로나 시대의 지속가능 패션 소비

고애란 ( Koh Ae-ran ),이정순 ( Lee Jeong Sun ) 한국소비자학회 2020 소비자학연구 Vol.31 No.5

본 연구의 목적은 코로나19 이후 예견되는 지속가능 패션 소비의 나아갈 방향에 대해 논의하는 것이다. 문헌연구를 통해 지속가능 패션 소비와 포스트 코로나에 대해 탐색하였으며, 빅데이터를 활용하여 코로나19 발생 전·후의 지속가능 패션 소비에 대한 인식 변화를 분석함으로써 문헌연구의 예측방향을 확인하고자 하였다. 빅데이터 분석을 위한 키워드는 ‘지속가능 패션 소비’로 설정하였으며, 수집기간은 코로나19 발생 시점인 2020년 1월 20일을 기준으로 코로나19 발생 이전 2년과 코로나19 발생 이후 7개월로 총 2년 7개월이다. 텍스트마이닝을 통한 빈도 분석결과, 상위 10위 안의 키워드는 지속가능, 패션, 친환경, 소비, 브랜드, 제품, 의류, 소비자로 총 8개의 단어가 코로나19 전·후 동일하게 추출되었다. 상위 50개의 키워드 분석결과, 코로나19 이후 플랫폼, 디지털과 같은 새로운 키워드가 추출되었으며, 온라인 키워드는 코로나19 이후 5위로 상승되어 나타났다. CONCOR 분석결과, 코로나19 이전의 지속가능한 패션 소비 범주는 지속가능의 성장, 친환경 가치, 재활용의 시대, 온라인 서비스로 구분되었으며, 코로나19 이후 범주는 지속가능 트렌드, 친환경 추구, 플랫폼 소비, 디지털 확대로 나뉘었다. 지속가능 패션은 코로나19 이후 비대면 소비방식으로 선호되며, 디지털 환경안에서 플랫폼이 확대되고 있음이 나타났다. 소비자들은 제품의 가치를 인식하고 의식 있는 소비를 하고자 변화하고 있다. 포스트 코로나 시대의 지속가능 패션 소비는 사회적 책임과 환경을 고려할 뿐만 아니라 산업 정보기술 발달을 통한 생산, 유통, 소비에서의 지속가능성이 포함된다고 할 수 있다. 향후 지속가능 패션 소비의 성장을 위해서는 ICT를 활용한 패션 기업의 실천적 대안이 필요할 것이며, 지속가능패션의 발전을 지지할 소비자들의 지속가능한 패션 소비의 습관 형성이 필요할 것이다. The purpose of this study is to explore sustainable fashion consumption in the post-COVID-19 era. The study analyzes sustainable fashion consumption and the post-COVID-19 era through a literature survey and attempts to empirically confirm the direction of literature research by analyzing the change in perception of sustainable fashion consumption before and after COVID-19 using big data. Data for analysis were obtained through portal sites using the keyword “sustainable fashion consumption”. Data were obtained for a period of 2 years and 7 months, from 2 years prior to, until 7 months after January 20, 2020, the date on which the pandemic first started. Frequency analysis using text mining indicated that the top ten keywords included sustainability, fashion, eco-friendly, consumption, brand, product, clothing and consumer. These eight keywords were equally frequent before and after COVID-19. Analysis of the top 50 keywords revealed that new keyword, such as platform and digital, emerged, and that the keyword online rose to 5th place after the COVID-19 pandemic. As a result of CONCOR analysis, sustainable fashion consumption before COVID-19 was categorized into sustainable growth, eco-friendly value, age of recycling, and online service, whereas after COVID-19, it was categorized into sustainable trend, eco-friendly pursuit, flatform consumption, and digital expansion. This indicated that sustainable fashion consumption demonstrated steady growth regardless of COVID-19. The study revealed that the preference for contactless consumption increased for sustainable fashion after COVID-19, which showed that the fashion platform was changing. In addition, the study indicated that consumers were recognizing the value of products and were increasingly moving toward conscious spending. Sustainable fashion consumption in the post-COVID-19 era includes social responsibility and consideration of the environment as well as the concept of sustainability in terms of energy conservation during production, distribution, and consumption through information technology. In order for sustainable fashion consumption to advance in the post-COVID-19 era, a practical alternative based on ICT is required. It is necessary for fashion companies to maintain existing sustainability efforts as well as to strive to implement strategies based on eco-friendly technologies.

직장남성의 이미지 컨설팅을 위한 측정도구 개발 - 인터넷 사용자를 중심으로 -

고애란 ( Ae Ran Koh ),노지영 ( Ji Young No ),정미실 ( Mi Sil Chung ) 대한가정학회 2005 Family and Environment Research Vol.43 No.5

보문 : 한국에서의 윤리적 패션 소비자 행동 -윤리적 패션 소비에 영향 미치는 요인을 중심으로

고애란 ( Ae Ran Koh ),노지연 ( Ji Yeon Noh ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.12

여고생의 신체발달에 따른 신체이미지 및 자기존중감, 의복태도 형성모델

고애란 ( Ae Ran Koh ),이수경 ( Soo Gyoung Lee ) 대한가정학회 2004 Human Ecology Research(HER) Vol.42 No.11

윤리적 패션상품에 대한 소비자 지각과 윤리적 소비자의 특성 : 국내 소비자의 윤리적 소비행동특성과 앞으로의 전망

고애란 ( Ae Ran Koh ) 한국의류학회 2009 패션정보와 기술 Vol.6 No.-

청소년기 여학생의 의복행동에 대한 영향요인 연구 : 연령 지역 차이와 심리적 특성 변인들의 상대적 영향력 Effects of Psychological Characteristics, Age and Residence

고애란,심정은,진병호 한국의류학회 2000 한국의류학회지 Vol.24 No.4

The purpose of this research were to identify the differences in clothing behaviors and psychological characteristics in relation to age and residence and to identify the relative effects of Korean female adolescents psychological characteristics on the clothing behaviors. The instruments measuring 9 psychological characteristics-adolescent egocentrism, social and general self-efficacy, public and private self-consciousness, boredom susceptibility, optimal stimulation level, body attitudes-were adapted from previous studies. Clothing behavior measurements were developed based on the pilot study results or adapted from previous studies. The data, collected from 2284 nationwide sample of Korean female adolescents(early, middle, late) was analyzed by frequency, two-way ANOVA, and LISREL confirmatory factor analysis. Clothing behavior were factor analyzed and 6 factors were identified: dressing for others, conformity to peers, clothing interest, self-expression, psychological dependence and clothing exhibition. Effects of age were dominant in 6 out of 9 psychological characteristics and five clothing behavior factors except conformity to peers. Dominant main effect of residence was found only in boredom susceptibility. From the results of LISREL, adolescent egocentrism, public self-consciousness and sensation seeking tendency were found to be the most influential psychological characteristics of female adolescents clothing behaviors.

소비자의 성격유형에 따른 판매원 서비스 평가와 구매행동 특성

고애란,마윤진 한국의류학회 2001 한국의류학회지 Vol.25 No.6

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salespersons service and repurchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers, and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows; Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than j type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customers convenience in E, I, S, N, T, F, J types had a significant effect on repurchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention, also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

成人男子의 衣服行動과 强化統制 및 身體的 滿足과의 相關硏究 : 衣服의 受容,身分象徵性,滿足度를 중심으로

高愛蘭,姜惠遠 한국의류학회 1983 한국의류학회지 Vol.7 No.2

The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men(between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptanceof business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.