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김병무(Byung-Moo Kim),이상호(Sang-Ho Lee),이기웅(Ki-Woong Lee),송경환(Kyung-Hwan Song),이지혜(Ji-Hye Lee),박근아(Geun-Ah Park) 한국무역연구원 2014 무역연구 Vol.10 No.2
This study analyses the present state and data in the exports of Korean seeds after surveying world horticultural markets. The results show that the world market share(36.4%), RCA index(2.42) and TSI index(0.54) of the Netherlands are the highest in the world, and the U.S., France, Japan, and China are followed. The market share of Korean horticulture seeds is low, but the RCA index(2.45) is in the state of comparative advantage, TSI index(-0.29) is in the state of import specialization. Among the Korean horticulture seeds, Chinese cabbage, cabbage and green pepper are in the state of export specialization, but lettuce, onion and green onion are analyzed in the state of import specialization. For Korea to raise export competitiveness and to ensure seed sovereignty it is necessary to intensify supporting systems and policies.
김병무 ( Byung Moo Kim ),이상호 ( Sang Ho Lee ),이기웅 ( Ki Woong Lee ),송경환 ( Kyung Hwan Song ),이지혜 ( Ji Hye Lee ),박근아 ( Geun Ah Park ) 한국식품유통학회 2015 食品流通硏究 Vol.32 No.1
The purpose of this study is to develop a marketing strategy for exports of Korean horticultural seeds to china. According to this study, Firstly seed trade between Korea and China is increasing in recent. Secondly, it is necessary to recognize the importance of advertising and publicity for improving brand value. Thirdly, it is essential to change from low price strategies to high quality premium price step by step in Chinese niche market. Fourthly, it is important to organize and support by governmentbecause, it is not easily exploitable by the small sized firms individually. Finally, it is also important to provide legal and policy measures by the Korean government to support production, distribution, logistics, quarantine, publicity and advertising of the seed products.
신안군 비금도와 도초도 섬초(시금치) 소비실태와 유통개선 방안
김병무 ( Byung Moo Kim ),조창완 ( Chang Wan Cho ),송경환 ( Kyung Hwan Song ),이상호 ( Sang Ho Lee ) 한국도서(섬)학회 2011 韓國島嶼硏究 Vol.23 No.4
The Sumcho(spinach of island) in Sinangun is famous for its good taste and nutrition among winter vegetables. This study deals with ways improving marketing and consumption of the Sumcho in Sinangun. More than 90% of the marketing channels of the Sumcho is carried through The Agricultural Cooperatives`s bulk packages. The main cause of consumers` preference of the Sumcho is its sweeter taste and smell than the products of other areas. Actually 42.8% of them prefer the Sumcho because of its cheap price, 23.0% better taste and smell, 16.0% convenient small packages and binding. Total revenue, management cost and prices of the Sumcho have increased 3.7 times, 2.9 times and 5.3 times for last 19 years. But its production and the labour input has increased for last 19 years. We should diversify the marketing channel and improve the brand of the Sumcho, and especially differentiate the spinach`s qualities. To lower production cost, it`s necessary to increase cultivating areas and mechanization of harvest and cleaning works. And it`s also important to develop new species and employ environmentally friendly agricultural systems.