헤어미용 소셜커머스 추구혜택이 헤어서비스에 미치는 영향

박계희(Kye-Hee Park),노여진(Yeo-Jin No),김민선(Min-Sun Kim) 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.3

This paper aims to identify the impact of social commerce service by hair service providers on hair services and so provide basic marketing data for hair service providers in social commerce. The results by empirical analysis are presented below. In accordance with demographic analysis, women used these services more than men. College students ranging in age from 18 to 20 years old showed the highest usage ratio. For average monthly income, singles with an income from 300,000 KRW to 500,000 KRW had the highest ratio. The benefits from social commerce on sub-categories of hair service were analyzed. Four benefits were identified: convenience, economy, reliability and service. The disadvantages of hair service by social commerce were two types--insufficient skills and unkindness--and insufficient post-treatment. For the impact of the benefits from social commerce on hair service, social commerce had a positive impact on insufficient skills and unkindness and also on insufficient post-treatment. However, reliability and diversity showed a negative impact. Since the benefits from social commerce had a significant impact on hair service, social commerce needs to provide a variety of hair services. Hair service providers within social commerce may denigrate their awareness of the services due to excessive competition. These providers must therefore offer a variety of hair services to satisfy potential customers. When they offer a variety of products as more professional service providers and build reliability on service contents as well as convenience of social commerce, the hair service market in social commerce will become more advanced.

미용사의 인지적 정서조절이 직무스트레스에 미치는 영향

박계희 ( Kye-hee Park ),진용미 ( Yong-mi Jin ) 한국미용학회 2018 한국미용학회지 Vol.24 No.4

The purpose of this study is to suggest ways to improve the cognitive emotional regulation of hairdressers as well as resolution of job stress of hairdressers. There were 9 sub - dimensions of cognitive emotional regulation and 3 factors of job stress. The effects of the cognitive emotional regulation of the hairdresser on job stress were found to be statistically significant in both role stress, customer response stress and work stress. The cognitive emotion regulation of the hairdresser is an important variable in the emotional management. If a hairdresser can not control his feelings and blames himself or blames others, he will be in negative thinking and his job stress will increase and the turnover rate will also increase. Eventually, it will bring about a catastrophic loss of human resources in the beauty industry. Therefore, in order to manage human resources, it will be necessary for the hairdressers to develop a mental health program that can change the mind with a positive focus and to improve the sense of self - esteem. In addition, it is necessary to find a way to strengthen the cognitive emotional regulation by making it possible to perceive their own values a nd abilities as members of the organization and to improve their sense of belonging. This study was conducted with limited research subjects and variables, but in the follow-up study, it is hoped that comprehensive and substantial research will be continued considering various variables.

여성의 헤어제품관여도가 두피·모발제품구매성향에 미치는 영향

박계희 ( Park Kye-hee ),이수현 ( Su-hyun Lee ),김민선 ( Min-sun Kim ),진용미 ( Jin Yong-mi ) 한국미용학회 2017 한국미용학회지 Vol.23 No.4

This study attempted to suggest basic data for marketing scalp and hair care products after investigating the effects of female consumers` involvement in hair products on scalp and hair care product purchase propensity. For this, an empirical analysis was performed, and the results found the following: First, according to the analysis of subjects` demographic characteristics, `20s`, `single`, `community college`, `service job` and `KRW 1-2 million` were the highest in terms of age, marital status, educational background, occupation and monthly income, respectively. Second, in terms of the number of dimensions for involvement in hair products and scalp and hair care product purchase propensity, the former was three while the latter was five. Third, according to the analysis of the effects of involvement in hair products on scalp and hair care product purchase propensity, as hair conditions were improved with a better understanding of scalp and hair care products, respondents tended to accept scalp and hair care product-related trends more quickly and purchase the products more willingly. Scalp and hair conditions represent a person`s living standards. As respondents felt that hair conditions were important when others were assessing them, and that the products could improve their scalp and hair conditions, they tended to purchase them considering their fragrance, quality and price. As symbolic factors of scalp and hair care products increased, in addition, the respondents acquired the products through newspapers, magazines, advertisements or recommendation by their acquaintances. As they became more interested in scalp and hair care product-related issues, their brand loyalty increased. Furthermore, as these products improved scalp and hair conditions, they wanted to buy brand-name products. In other words, they preferred famous brands and revealed brand-oriented purchase patterns. In conclusion, consumers who are well aware of scalp and hair care products show planned purchase patterns and great product loyalty. Therefore, customized recommendations for scalp and hair care products according to consumers` purchase propensity would be helpful in improving product satisfaction and promoting marketing in beauty salons. However, the research subjects in this study were too limited to generalize the study results. It is anticipated that further studies could broaden the pool of research subjects.

미용사의 온라인 취업사이트 몰입이 구직활동 및 구직효능감에 미치는 영향

박계희 ( Kye-hee Park ),김민선 ( Min-sun Kim ),진용미 ( Yong-mi Jin ) 한국미용학회 2016 한국미용학회지 Vol.22 No.5

This paper aims to provide the basic data to secure human resources in the hair care industry and relevant marketing strategy by investigating the involvement tendency of hairdressers in online job search sites, identifying the sub-factors of job search activity and job search efficiency, and analyzing the impact of online job search site involvement on job search activity and efficiency. Data were collected via 536 questionnaires distributed to female hairdressers working in Seoul and Gyeonggi-do. Data were analyzed using SPSS 20.0. The analysis results are presented below. The demographic features of the respondents were single women in their 20s whose average monthly income was from 1 million to 2 million KRW and who were studying or had graduated from college. In accordance with the analysis of online job search site involvement, and job search activity and efficiency, online job search site involvement had three factors: emotional involvement, information involvement and behavior involvement. The job search activity had two factors: execution phase and activity phase. Three factors were identified from job search efficiency: anxiety, goal orientation and technique orientation. In case of the impact of online job search site involvement on job search activity and efficiency, the higher the emotional involvement was, the higher the activity phase in job search activity and anxiety in job search efficiency became. Furthermore, higher information involvement meant higher goal orientation and technique orientation in job search efficiency.

헤어미용 온라인쇼핑 체험마케팅이 구매의도에 미치는 영향

박계희 ( Kye-hee Park ),김형은 ( Hyoung-eun Kim ) 한국미용학회 2021 한국미용학회지 Vol.27 No.4

The purpose of this study is to investigate the relationship of the effect of experiential marketing for hair beauty online shopping on purchase intention, and to present basic data that can prepare a plan to increase the experiential marketing and purchase intention of online hair beauty shopping. Online shopping experience marketing was found to be three sub-factors, and two sub-factors of purchase intention. As a result of examining the effect of experience marketing for hair beauty online shopping on purchase intention, statistically significant results were found in relational behavior, emotional sensation, and intellectual perception. Hair beauty online shopping experience marketing can be said to be an important variable in purchase intention. Therefore, if an online shopping mall is built in a strategic direction to increase the sub-elements of the online shopping experience marketing for hair beauty, the purchase intention of consumers will increase and the hair beauty industry will be able to gain an edge in the infinite competition. This study was conducted with limited research subjects and variables, but I hope that a comprehensive and practical study considering various variables will continue in subsequent studies.

헤어미용 전공 학생들의 미래핵심역량이 에듀테크인식 및 온라인 학습전이에 미치는 영향 : 2년제 대학을 중심으로

박계희(Kye-Hee Park),김찬수(Chan-Su Kim) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.3

The purpose of this study is to identify the future core competencies of students majoring in beauty, to investigate the effects of learning competencies on the perception of educational skills and prior learning, and to prepare a plan to provide higher-quality beauty and beauty education services The future core competencies were represented by three sub-factors, the sub-factor of education skills perception was represented by four factors, and learning transfer was represented by a single factor. As a result of examining the effects of future core competencies on education skills perception and learning, statistically significant results were found in sociocultural competencies, cognitive competencies, and emotional competencies. Future core competencies can be said to be important variables for edutech awareness and learning. Therefore, establishing curriculum in a strategic direction to strengthen the future core competency sub-elements of students majoring in beauty is expected to increase the awareness and transfer of learning in edutech. Although this study was conducted with limited subjects and variables, it is expected that a comprehensive and practical study considering various variables will be conducted insubsequent studies.

사군자(梅蘭菊竹)를 응용한 퍼머넌트 디자인

박계희 ( Kye-hee Park ),김형은 ( Hyaung-eun Kim ),임영근 ( Young-kun Leem ),양은진 ( Eun-jin Yang ),진용미 ( Yong-mi Jin ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3

The four gracious plants us as our oriental culture is an expression of the beauty conscious. In this study, shown in the four gracious plants understand the beauty and history of the East through relearn the four gracious plants permanent characteristics of the formative principles of design combined with the four works, making the motif the four gracious plants a work produced meets the design intent and look at that, permanent designed to take advantage of the possibility to learn. The four gracious plants formative characteristics of the works produced in accordance with the results of a total of four types of the four gracious plants the designers, while providing creative ideas to provide an infinite variety of formative and creative design of the force by providing an important motif that give was different. Each design also appeared in the direction of the wave is different depending on the type of volume that was able to see that these types of changes to the customer is able to offer a wide range of designs to increase customer satisfaction and will be able to suggest.

헤어숍 할인혜택이 고객방문의도에 미치는 영향

박계희(Park, Kye-Hee),김민선(Min-Sun Kim) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.3

This study investigated the effects of special beauty salon offers on customers’ visit intention and suggested a way to further strengthen visit intentions as well as effective plans for special offers and discounts, which help beauty salons stay competitive in boundless competition. For this, a questionnaire survey was performed among beauty salons in Seoul and Gyeonggi, and a total of 344 copies were used for final analysis using SPSS 20.0. The results found the following: First, in terms of demographic characteristics, the respondents were single women in their 20-30s who are currently enrolled in or recently graduated from junior college who make KRW 1-2 million monthly on average. Second, according to the sub-factors of special offers and customers’ visit intention, ‘online discount’, ‘visit discount’, ‘extra discount’ and ‘revisit discount’ were derived for special offers. In customers’ visit intention, the following four factors were obtained: ‘design preference’, ‘brand preference’, ‘style preference’, ‘facility preference’. Third, in terms of the effects of special beauty salon offers on customers’ visit intention, as ‘brand preference’ improved, ‘online discount’ and ‘extra discount’ increased as well. In addition, as ‘style preference’ improved, ‘visit discount’ increased. Lastly, ‘facility preference’ rose and ‘extra discount’, ‘revisit discount’ and ‘visit discount’ increased. Consequently, beauty salons should present their own discount packages to stay competitive in the marketplace. They also must promote more practical and reliable social media advertisements along with technical aspect-focused marketing, in addition to offering discounts. If beauty salons improve their image through social media ads and provide high-quality services, they can become more competitive. It is hoped that more comprehensive and practical studies covering more diverse variables will follow.

헤어스타일추구혜택에 따른 커트행동 및 컬러행동

박계희(Kye Hee Park),전혜민(Hye Min Jeon),진용미(Yong Mi Jin) 한국디자인문화학회 2014 한국디자인문화학회지 Vol.20 No.3

본 연구는 20대에서 40대의 여성을 대상으로 헤어스타일추구혜택에 따른 커트행동 및 컬러행동을 알아보고 분석한 결과를 통해 헤어시장의 마케팅 전략을 위한 기본적 동기를 파악할 수 있는 기초자료를 수립하며 헤어스타일추구혜택에 따른 커트행동 및 컬러행동에 관련된 마케팅 전략을 제공하는데 그 목적이 있다. 실증조사를 위한 예비조사를 바탕으로 설문조사를 실시하였으며, 최종 254부를 spss20.0 통계프로그램을 이용하여 조사대상자의 인구통계학적 특성을 알아보기 위해 빈도분석과 헤어스타일추구혜택 유형과 커트행동 및 컬러행동 요인을 알아보고 차이를 분석하고자 요인분석, 신뢰도분석, 군집분석, 분산분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 조사대상의 인구통계학적 특성으로 연령은 30대의 여성, 결혼여부는 기혼 여성, 학력은 대학교 재학/졸업이 많았다. 월 평균 소득은 100만원 이상에서200만원 미만의 소득이 가장 많이 나타났다. 둘째, 헤어스타일추구혜택 요인을 알아본 결과 자아표현추구, 가격표현추구, 사회지향추구, 기능표현추구의 4가지 차원으로 도출되었고, 커트행동 및 컬러행동의 요인을 알아본 결과 커트행동은 층이 있는 형태와층이 없는 형태, 혼합 형태의 3가지 요인으로 도출되었으며, 컬러행동은 긍정적 이미지와 새치관리의 2가지 요인으로 도출되었다.셋째, 헤어스타일추구혜택 요인을 집단으로 구분한 결과, 기능추구집단, 경제추구집단, 자아추구집단, 사회추구집단으로 분류되었다.넷째, 헤어스타일추구혜택 유형에 따른 커트행동 및 컬러 행동의 차이를 알아본 결과 사회추구집단이 커트 행동 중 층이 있는 형태와 층이 없는 형태에 영향을 미치며 자아추구집단은 혼합 형태에 영향을 미치는 것으로 나타났다. 또한 자아추구집단은 컬러 행동차원 중 긍정적 이미지에 기능추구집단은 새치관리에 영향을 미치는 것으로 나타났다. 이는 사회추구집단은한 가지 커트형태의 행동을 하며 자아추구 집단은 혼합된 커트형태와 긍정적인 이미지를 위해 컬러행동을 하고 기능추구 집단은 새치관리를 위해 컬러행동을 하는 것으로 나타났다. 따라서 헤어관련 업게는 이상의 결론을 종합하여 집단의 특성에 맞는 커트행동 및 컬러행동을 고려하여 다양한 정보매체나 매스컴을 통해 광고할 것을 제안한다. 후속 연구에서는 전 연령을 대상으로 하여 기술적인 부분을 접목한 실질적인 연구가 이루어지길 바란다. 20-40 In this study, the single women who cut hairstyle action and color according to the benefits soughtto investigate behavior of the market analysis andmarketing strategies for the hair basically motivated toidentify and establish basic data hairstyle seekingbehavior and color behavior cuts benefits associatedwith the marketing strategy to provide a purpose·Empirical research on the basis of a preliminarysurvey research was part of the final 254 spss20.0 usingstatistical programs surveyed to examine demographiccharacteristics of the frequency analysis for the benefitssought and the type of hair style and color behaviorcuts to analyze the factors that recognize differencesin behavior factor analysis, reliability analysis, clusteranalysis, analysis of variance was performed.The results are as follows. First, the demographic characteristics of surveyedage 30, single women, married women in the maritalstatus, education university student / graduate group.The average monthly income is less than ￦1,000,000￦2,000,000 or more in most of the income, respectively. Second, hairstyles benefits sought out factorsresult of self expression in this pursuit, pursuit of pricerepresentations, and social-oriented pursuit, the pursuitof functional expression was derived in four dimensions,cut out the factors of action and color behavior cuts,this results in the layer behavior layers are not in shapeand form, a mixed form of the three factors werederived, color images and marlin action in themanagement of two positive factors were derived.Third, hairstyle, separated by groups seeking tobenefit from the results factors, functional groups seek,pursue economic groups, self-seeking groups, andcommunity groups were classified as pursuit.Fourth, according to the type of hairstyle CutBenefit behavior and know the difference between thecolor of this behavior results in social action in pursuitof collective layer in the form of the cut and the flooris not self-seeking groups form influences affecting themix of respectively. In addition, self-seeking groups inthe positive-dimensional image feature color actiongroups are seeking to influence management marlin.This is one kind of social groups are seeking tocut and shape the behavior of self-seeking groups aremixed cut shape and color for a positive image seekingbehavior and ability to manage a group of the marlinaction showed that color. Thus, the more hair-relatedeopge general conclusions on the nature of the collectiveaction and color behavior cuts to meet a wide rangeof modern information media and advertising throughthe mass media suggest.Targeted follow-up study, all age groups combinedwith a substantial part of the technical study hope cometrue.

소셜커머스 이용행동에 따른 헤어서비스 추구혜택과 서비스 불만족 및 평가차이

노여진 ( Yeo-jin No ),박계희 ( Kye-hee Park ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.3

This study will study the benefits sought hair services and service dissatisfaction and evaluated using difference in social commerce action, object of the present invention is to provide a basis for marketing and the result is as follows. Social commerce is the buying and the experience of many, that's why the price or discount level, often using social commerce company Kupang, Timon, Wemakeprice order to purchase items were mainly found most relevant products. Hair also social commerce service benefits sought-dimensional seek convenient, economic pursuit, pursuit trust, four levels of service to pursue, unsatisfactory service skills shortages factors, two of the post-treatment anxiety, hair-service evaluation is a provider satisfaction, service satisfaction, I know the results of the buying experience that is convenient to pursue collective action using the differences in social commerce, but no difference according to the perception that the presence of more highly. Showed dissatisfaction is higher in the group that knows the social commerce hair services, assessments have been shown to increase awareness in the community who do not know the social commerce hair services. The study concluded that social commerce through hair services over dissatisfaction with services technology factors were lack of post-treatment anxiety. In other words, are needed social commerce services for a variety of hair services. Also build trust for the content, rather than just convenience to emphasize aspects of social commerce, if you release a variety of products from many vendors hair services social commerce market will grow more than the present.