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- 저자 : 노여진 ( Yeo-jin No ) (검색결과 4 건)
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소셜커머스 이용행동에 따른 헤어서비스 추구혜택과 서비스 불만족 및 평가차이
노여진 ( Yeo-jin No ),박계희 ( Kye-hee Park ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.3
This study will study the benefits sought hair services and service dissatisfaction and evaluated using difference in social commerce action, object of the present invention is to provide a basis for marketing and the result is as follows. Social commerce is the buying and the experience of many, that's why the price or discount level, often using social commerce company Kupang, Timon, Wemakeprice order to purchase items were mainly found most relevant products. Hair also social commerce service benefits sought-dimensional seek convenient, economic pursuit, pursuit trust, four levels of service to pursue, unsatisfactory service skills shortages factors, two of the post-treatment anxiety, hair-service evaluation is a provider satisfaction, service satisfaction, I know the results of the buying experience that is convenient to pursue collective action using the differences in social commerce, but no difference according to the perception that the presence of more highly. Showed dissatisfaction is higher in the group that knows the social commerce hair services, assessments have been shown to increase awareness in the community who do not know the social commerce hair services. The study concluded that social commerce through hair services over dissatisfaction with services technology factors were lack of post-treatment anxiety. In other words, are needed social commerce services for a variety of hair services. Also build trust for the content, rather than just convenience to emphasize aspects of social commerce, if you release a variety of products from many vendors hair services social commerce market will grow more than the present.
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헤어미용 소셜커머스 추구혜택이 헤어서비스에 미치는 영향
박계희(Kye-Hee Park),노여진(Yeo-Jin No),김민선(Min-Sun Kim) 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.3
This paper aims to identify the impact of social commerce service by hair service providers on hair services and so provide basic marketing data for hair service providers in social commerce. The results by empirical analysis are presented below. In accordance with demographic analysis, women used these services more than men. College students ranging in age from 18 to 20 years old showed the highest usage ratio. For average monthly income, singles with an income from 300,000 KRW to 500,000 KRW had the highest ratio. The benefits from social commerce on sub-categories of hair service were analyzed. Four benefits were identified: convenience, economy, reliability and service. The disadvantages of hair service by social commerce were two types--insufficient skills and unkindness--and insufficient post-treatment. For the impact of the benefits from social commerce on hair service, social commerce had a positive impact on insufficient skills and unkindness and also on insufficient post-treatment. However, reliability and diversity showed a negative impact. Since the benefits from social commerce had a significant impact on hair service, social commerce needs to provide a variety of hair services. Hair service providers within social commerce may denigrate their awareness of the services due to excessive competition. These providers must therefore offer a variety of hair services to satisfy potential customers. When they offer a variety of products as more professional service providers and build reliability on service contents as well as convenience of social commerce, the hair service market in social commerce will become more advanced.
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헤어디자이너의 스트레스 및 근무환경이 직업 만족도에 미치는 영향
박재홍 ( Jea-hong Park ),노여진 ( Yeo-jin No ),신소연 ( So-yeon Shin ),오태식 ( Tae-sik Oh ),이은규 ( Eun-kyu Lee ),장영하 ( Young-ha Jang ),한주희 ( Ju-hee Han ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.1
This study is a hair stylist job satisfaction, stress and work environment to study the impact of the future development of the beauty industry and human resource management to provide the necessary information and scientific data that purpose. Stress and the working environment of a hair stylist is to examine the effects of job satisfaction showed that significant influence. Stress is looking at the impact on job satisfaction, job satisfaction, self satisfaction factors are positive factors and negative factors that increase stress factors that increase the self-definition of satisfactory correlation. Satisfying work environment factors in job satisfaction factors include increased positive work environment stressor factors also increase the definition of relationship satisfaction showed negative stress factors did not significantly affect the. Working environment is looking at the impact on job satisfaction, job satisfaction factors, and environmental factors in self-satisfaction factor is increased, the reduction factor is a part of external relations and satisfaction, interpersonal relationships, self-development self-satisfaction factors, factors that increased defined increase in correlation. Factors of job satisfaction in working conditions and environmental factors are satisfied, self-development factor increases with increasing factor in the definition of workplace relationships and satisfaction, interpersonal factors decrease with increasing internal satisfaction factors showed a negative relationship. As such a hair stylist job satisfaction, stress and work environment was found to be affecting. This is according to the working conditions of stress and job satisfaction is a hair designer which means varies. Therefore, based on the results of research, better working conditions and if you plan a strategy for profit, a hair stylist's job satisfaction would be able to help raise the feed.
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패션일러스트레이션과 헤어일러스트레이션의 디자인 프로세스 유사성 비교
이기명 ( Ki-myoung Lee ),신미숙 ( Mi-suk Sin ),노여진 ( Yeo-jin No ),진용미 ( Yong-mi Jin ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
Simply artistic illustrations of hair were considered to express, but the rapid development of the beauty industry and the desire of consumers to higher awareness and the need for hair illustration has been enhanced and is widening. Beauty was expressed only in hair illustration aesthetic expression through radical approach is not only to help substantially in hair design hair illustration illustrations to help them develop jungyimyeo hair sketch is activated. However, compared to the still insufficient sleep, fashion illustration, and at this point, to reach the level of advanced beauty culture of the hair care and the development of illustrations is the time necessary. The results of this study represent the characteristics of fashion illustrations than the hair from the depth and variety shows that were lacking a lot of high quality hair illustrations in-depth research is needed. To this end, the future professional development of the domestic needs of the hair illustrations and beauty industry professionals and also the high miyonghak illustrations of hair care and design process for the development of a variety of development will also be made.
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