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옥선종(Sun Jong Ok),정현주(Hyun Ju Jung) 한국유통경영학회 1998 유통경영학회지 Vol.1 No.-
The aim of this paper was to look at distribution intensity of men`s formal wear industry. It also provides the guide to distribution design and reinforces the strategy of the firm of it. Since the firm especially in men`s apparel industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Thus five hypothesis were set based on the data in `98 Korea Fashion Guide`. 227 brands had been analyzed with percentage, person`s correlation and t-test. The results were as follows: In general, the higher the price of the product is, the more intensive the distribution of the men`s apparel industry is. The higher the total`s sale is and the longer the launching period is, the more intensive the distribution of the men`s apparel industry is. Besides, there is difference between the brand origines in the distribution intensity. There is no relationship between the target customer`s age and the distribution intensity. In addition, three brand types were classified and tested. The distribution intensity of the national brand and the licensed brand have related to the price, the total sale, the launching period while men`s formal casual and men`s knit have related only to the total sale. The one of men`s shirt has the relationship with the total price and the launching period.
지용선(Jee Young-sun),이경원(Lee Kyung-won),옥선종(Ok Sun-jong) 한국전자상거래학회 2001 전자상거래학회지 Vol.2 No.1
With the rapid growth of Internet users, a lot of applications have been introduced in the real world.<BR> Despite the tremendous growth in electronic commerce, there are numerous shortcomings in the criteria that can serve as a market guide to both Internet shopping mall businesses and consumers. A few institutional entities that recognize and certify outstanding shopping malls and online shops are limited to extending their recognition or certification to only the few leading shopping malls.<BR> In this article, we focus on the Internet business model and evaluation method of it. Each of many researches has concentrated on the classification of the Internet business model with a single criterion such as business activity, transaction partner, revenue source, product types, etc. However, the Internet business is performed with integration of various factors affecting the success of the business. Therefore, it is need to have an integrated business model for the Internet business. In this article, we suggest a conceptual model for it.