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포홍비 ( Hong Fei Bao ),홍성화 ( Sung Hua Hong ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.2
And recently, Chinese tourists visiting Korea have increased dramatically, in order to maintain the Chinese tourism and increase their shopping intention in Jeju, this research aims to identify the satisfaction about Chinese tourists depending on Jeju shopping places. The result indicated that Chinese tourism has different satisfaction about different shopping places. In the case of duty-free shops, they are satisfied with the price; but, the higher expectation about service attributes was there. In hypermarkets, they are satisfied with the quality of the merchandise; but, communication service is a key factor that effects the customers`` satisfaction. The result of analyzing the effect of satisfactory factors on souvenir shops is the price but Chinese tourists were satisfied with good communication. In traditional markets, Chinese tourists are highly satisfied with the physical environment in Jeju traditional markets, compared with the physical environment in Chinese traditional markets. In addition, demographic characteristics also affects on Chinese tourists’degree of satisfaction based on shopping places.
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