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포홍비 ( Hong Fei Bao ),홍성화 ( Sung Hua Hong ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.2
And recently, Chinese tourists visiting Korea have increased dramatically, in order to maintain the Chinese tourism and increase their shopping intention in Jeju, this research aims to identify the satisfaction about Chinese tourists depending on Jeju shopping places. The result indicated that Chinese tourism has different satisfaction about different shopping places. In the case of duty-free shops, they are satisfied with the price; but, the higher expectation about service attributes was there. In hypermarkets, they are satisfied with the quality of the merchandise; but, communication service is a key factor that effects the customers`` satisfaction. The result of analyzing the effect of satisfactory factors on souvenir shops is the price but Chinese tourists were satisfied with good communication. In traditional markets, Chinese tourists are highly satisfied with the physical environment in Jeju traditional markets, compared with the physical environment in Chinese traditional markets. In addition, demographic characteristics also affects on Chinese tourists’degree of satisfaction based on shopping places.
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인센티브 투어 제약요인들이 방문객 행동제약에 미치는 영향에 관한 연구 -제주 방문 중국 인센티브 관광객 대상으로-
포홍비 ( Hong Fei Bao ),홍성화 ( Sung Hwa Hong ) (사)한국마이스관광학회(구 한국컨벤션학회) 2015 MICE관광연구 Vol.15 No.2
In many countries, incentive travel has played a more and more prominent role in more and more enterprises, accounting for its ability to encourage staff, develop new markets and shape corporate images. The purpose of this study was to analyze the effect of inventive travel constraints on behavioral intention. The methods of analysis included demographic characteristics and travelling characteristics to grasp the characters of the respondents. Then through the factor analysis and regression analysis to identify whether the travel constraints in incentive tour will effect on the behavioral intention or not. The results show that the three factors of travel constraints based on literature reviews were proper. The constraints factors included intrapersonal factors, interpersonal factors, and structural factors. The result of relations between travel constraints and incentive tourists`` behavioral intention showed that the intrapersonal factors have obviously influenced on travel intention.
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포홍비 ( Hong Fei Bao ),오미자 ( Mi Ja Oh ),홍성화 ( Sung Hwa Hong ) (사)한국마이스관광학회(구 한국컨벤션학회) 2015 MICE관광연구 Vol.15 No.4
There are many investigations about the impact of interactive media on communication, entertainment, and formal education. But, it is hardly to find out the researches about the interactive media in tourism areas. This paper aims to investigate the impact of interactive media on the tourism destination. In this paper, using data obtained in standard questionnaires, Firstly, indicated the demographic characteristic of respondents, and the impressive things impact by interactive media on respondents, also the features in time using level of interactive medias. Then, stated the influence on the frequency of contact with the information from interactive media relevant to Korea and Jeju in 7-point likert scale. At last, through analysis of variance (ANOVA) method, confirming the relationship between different income groups and the frequency of contact with the information from interactive media.
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제주방문 중국개별관광객의 관광정보서비스가 전반적 관광만족도에 미치는 영향에 관한 연구
포홍비(Hong Fei Bao),홍성화(Sung Hwa Hong) 한국관광연구학회 2015 관광연구저널 Vol.29 No.5
Recently, Chinese tourists visiting Korea have increased dramatically, because of the growth of Chinese economy and the impact of Hallyu. And tourism is one of the key industry of Jeju. Jeju island becomes a free international city in 2002, and Chinese tourists could visit Jeju with free-visa. Under these circumstances, in order to maintain the Chinese tourism and attracting more individual Chinese tourists visiting Jeju, this study aims to prove accessibility, usability, diversity, and accuracy of tourism information services will improve Chinese individual tourists` satisfaction for improving their convenience when they had visited the South Korea. The study collection is in progress of Chinese young patients of sns suers. The methods of analysis included demographic characteristics and travelling characteristics to grasp the characters of the respondents. Then through the factor analysis and regression analysis to identify the whether the tourism information services will effect on the overall tourism satisfaction or not. The results show that the four factors of tourism information systems based on literature reviews were proper. The result of relations between tourism information system and Chinese tourists` satisfaction showed that it was necessary to improve the usability, diversity and accuracy of tourism information services. The result of study could give very useful implication for improvement of Chinese individual tourists` satisfaction.
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