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패밀리레스토랑의 보상프로그램의 만족도가 구매행위에 미치는 영향에 관한 연구
조남재(Nam Jae Jo),홍석규(Seok Gu Hong),이영우(Young Woo Lee) 한국관광연구학회 2009 관광연구저널 Vol.23 No.1
Today`s environment of enterprises has changed from the ear with shortage of supply to the ear with surplus supply and the change in enterprises is so rapid that fainting may be felt. At the moment, the change is strengthening the relationship with customers in terms of scale and potential became the problem that is related to the existence of enterprises Therefore, in this study, a questionnaire survey was conducted to the students in Gang-Nam educational institutes and office employees to know what influence is made by the reward program of family restaurants on customer satisfaction and revisits. As the result of the survey, excessively expanded reward program to motivate Customer Relationship Management should be reconsidered to meet the circumstances of enterprises and the atmosphere of family restaurant and quality of provided menu that meets the service would be enforced.