귀농자의 귀농만족도에 미치는 영향 요인 연구

허철무,하규수,Heo, Chul Moo,Ha, Kyu Soo 한국벤처창업학회 2014 벤처창업연구 Vol.9 No.2

2000년대 이후에는 도시에 살고 있던 사람들이 농촌(farm village)을 새로운 시각에서 생각하게 되면서 귀농(return to farm)과 귀촌(return to rural)을 하는 사람들이 점차적으로 늘어나고 있는 추세이다. 또한 귀농이라는 것은 창업형(foundation type)의 개념으로도 발전되고 있기 때문에 정부에서도 많은 관심을 갖게 되었으며, 정부기관 및 지자체의 관련기관을 통해 다양한 지원정책을 펴고 있다. 분석결과를 토대로 얻은 결론은 다음과 같다. 본 연구의 실증분석을 위해 2013년 8월1일부터 8월 30일까지 제주도를 제외한 전국에 귀농한 300명을 대상으로 설문조사를 실시하였다. 이중 불성실한 답변을 제외한 252부를 최종 유효 표본으로 사용하였다. 수집된 자료는 SPSS Wim Ver. 18.0을 이용하여 결과를 도출하였다. 첫째, 본 연구의 가설 1인 '개인적 특성(individual peculiarities)은 귀농만족도(satisfaction of farm life)에 정(+)의 영향을 미칠 것이다'는 부분적으로 지지되었다. 둘째, 본 연구의 가설 2인 '정착적 요인(settlement factors)은 귀농만족도에 정(+)의 영향을 미칠 것이다'는 부분적으로 지지되었다. 셋째, 본 연구의 가설 3인 '지역상황적 특성(regional circumstantial factors)은 귀농만족도(satisfaction of farm life)에 정(+)의 영향을 미칠 것이다'는 부분적으로 지지되었다. 넷째, 개인적 특성, 정착적 요인, 지역상황적 특성 및 귀농 만족도 간 사회적 지지(social support)의 조절효과를 검증한 결과, 정착적 요인이 귀농 만족도에 영향을 미칠 때 사회적 지지는 부분적인 조절효과가 있었다. 지역상황적 특성이 귀농 만족도에 영향을 미칠 때 사회적 지지의 조절효과는 없는 것으로 나타났다. 다섯째, 인구통계적 특성에 따른 개인적 특성, 정착적 요인, 지역상황적 특성 및 귀농 만족도 차이는 분석한 결과, 농촌생활 만족도는 40대 이상이 30대보다, 대학원 재학이상이 대학교 졸업보다, 귀농 전 거주지 특별시가 시/군보다, 귀농지역이 전북이 경북, 충남보다 귀농 이후 농촌생활에 대한 만족도가 더 높게 나타났다. Since 2000, people who lived in the city begin to see returning to farming in a new perspective. People returning to the farming became a trend and therefore, the number of people who are returning to farm are increasing. Because of the concept of take up farming is developing as an idea of establishing a new business, the government agency and the government-related organization are very supportive as the government is interested in the business. The conclusion is below regarding the analysis result In order to receive the analysis of actual proof, we conducted a survey targeting 300 people who returned to farming village in the whole country, excluding Jeju Island from Aug 1st 2013 to Aug 30th 2013. Except uncandidness answers, we used 252 survey results of our sample. Also we used SPSS Wim Ver. 18.0 to draw a conclusion regarding the collected sample. First, regarding of Hypothesis 1 "Personal characteristic will give positive effects in returning to farming village", was partially supportive Second, regarding of Hypothesis 2 "Reason of settling will give positive effects in returning to farming village", was partially supportive Third, regarding of Hypothesis 3 "Geographic characteristics will give positive effects in returning to farming village", was partially supportive Fourth, the effect of social support between the individual characteristic, reason of settling, and geographic characteristics, the result indicated that the social support was partially supportive in farm returners regarding reason of settlement. However, there were no social support effect in returning to farm satisfaction regarding of geographic characteristic. Fifth, after analysing the difference of personal characteristic regarding demographic characteristic, reason of settlement, and geographic characteristic, the result indicated that people who are age 40+, who graduated graduate school lived in metropolitan city, settling to Jeollabuk-do felt higher satisfaction of returning to village than people who are in their 30s, graduated university, lived in city/district, and now settling to Kyung-book and Choong-nam.

드론을 이용한 스포츠중계 소비자만족요인에 관한 연구 : 통합기술수용모델의 확장을 중심으로

허철무(Heo, Chul-Moo) 한국사회체육학회 2022 한국사회체육학회지 Vol.- No.87

Purpose: The purpose of this study is to explore the factors of consumer satisfaction in sports broadcasting using drones. Method: A survey was conducted on consumers who had experience watching sports games using drones in sports broadcasting. Confirmed factor analysis, correlation analysis, and reliability analysis using SPSS 21.0 program and AMOS 21.0 program were performed. Results: The results of this study are as follows. 1) Performance expectancy had a positive influence on consumer satisfaction. 2) Effort expectancy had no significant influence on consumer satisfaction. 3) Social influence had no significant impact on consumer satisfaction. 4) Facilitating conditions had a positive influence on consumer satisfaction. Conclusion: In summary, consumer satisfaction factors for the use of drones in sports broadcasting include performance expectation and facilitating conditions. Therefore ,if the use of drones quickly delivers important scenes in sports broadcasting, improves productivity, is compatible with current sports broadcasting technology, and emphasizes that it is an essential resource in sports broadcasting, it will increase consumer satisfaction.

골프소비자의 스포츠 관여도와 인식이 스폰서 기업의 브랜드 충성도, 기업태도, 구매의도에 미치는 효과

허철무(Chul Moo Heo) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53

This study aimed at examine the effect of sport involvement and awareness of sponsor enterprise on customers loyalty, attitude toward the sponsor, and purchase intention. The sample of this study were 322 golf consumer. Factor analysis, t-test, ANOVA, correlation analysis, reliability analysis, and MANOVA were analyzed by SPSS 15.0 and IBM AMOS ver. 20 program. The findings of this study were as follows. First, group over 51 years old showed high scores on customers loyalty than group, 40-50 years old. Also, group over 5 years in golf career showed high scores on purchase intention than group under 2 years in golf career. Second, sport high involvement group showed high scores on customers loyalty, attitude toward the sponsor, and purchase intention. Third, group, awareness of sponsor enterprise, showed high scores on customers loyalty, attitude toward the sponsor, and purchase intention. Fourth, sport involvement and awareness of sponsor enterprise had positive influence on customers loyalty.

모바일스포츠게임 사용자의 확장된 기술수용모델을 적용한 지속사용의도

허철무(Heo, Chul-Moo) 한국사회체육학회 2023 한국사회체육학회지 Vol.- No.93

Purpose: The purpose of this study is to verify the factors that infelunce the intention to continue using mobile sports games. Method: A survey was conducted among users of mobile sports game, and 325 responses were included in the analysis. The data was analyzed using the SPSS 21.0 program and the AMOS 21.0 program, Major results were obtained through confirmatory factor analysis, correlation analysis, and path analysis. Results: The main results are as follows. Firstly, perceived control and skills had a positive effect on perceived playfulness and perceived usefulness. Secondly, perceived playfulness had a positive effect on perceived usefulness. Thirdly, the perceived ease of use had ap ositive effect on both the perceived pla-y fulness and the perceived usefulness. Fourthly, perceived useuflness and perceived ease of use had a positive effect on the intention to continue using. Conclusion: To enhance the intention to continue using mobile sports games, it is crucial to actively consider factors such as perceived control, enjoyment in gameplay ,ease of use, and perceived usefulness as essential marketing elements. These aspects should be carefully incorporated when developing new business models, and strategic techniques should be applied to ensure successful model development.

스마트폰 스포츠게임 이용동기와 스포츠태도, 게임충성도 및 재구매의도의 관계

허철무(Chul Moo Heo) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.52

The primary purpose of this study was to examine the relationship among the smart phone motivation for using sport game, sport attitude, game royalty and repurchase intention of students attending university. For this purpose, a survey was conducted 305 users of sport game through smart phone. The data were treated with the SPSS 15.0 and AMOS 20 program. As a result, the following conclusion were drawn. First, motivation for using sport game influenced positively on sport attitude. Second, motivation for using sport game influ-enced not significantly on game royalty. Third, sport attitude influenced positively on game royalty. Fourth, sport attitude influenced positively on repurchase intention. Fifth, game royalty influenced positively on repur-chase intention.

스포츠용품기업의 친환경 경영활동이 브랜드이미지, 지각된 품질, 구매의도에 미치는 영향

허철무(Heo, Chul-Moo) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6

The purpose of this study was to investigate the effect of sport goods company’s eco-friendly management activity on brand image, perceived quality and purchase intention focused on college students. Total of 371, college students participated in this study. The results were as follows. First, sport goods company’s eco-friendly management activity influenced positively on brand image. Second, sport goods company’s eco-friendly management activity influenced positively on perceived quality. Third, sport goods company’s eco-friendly management activity influenced positively on purchase intention. Fourth, brand image influenced positively on purchase intention. Fifth, perceived quality influenced positively on purchase intention.

광고메시지 신뢰성과 광고태도, 금연의도에 대한 스포츠모델 및 메시지 유형별 효과

허철무 ( Chul Moo Heo ),안상현 ( Sang Hyun An ) 한국스포츠산업경영학회 2013 한국스포츠산업경영학회지 Vol.18 No.2

본 연구는 체육전공 대학생들을 주요 대상으로 하여 모델(유명인과 일반인)과 메시지(긍정적 메시지와 부정적 메시지) 중심의 금연광고가 금연광고 메시지 신뢰성과 광고태도, 금연의도에 미치는 효과를 검증하였으며, 그 결과를 제시하면 다음과 같다. 첫째, 유명 스포츠스타가 모델로 나온 금연광고가 일반인인 모델로 나온 금연광고보다 광고태도와 금연의도가 높은 것으로 나타났다. 둘째, 긍정적 메시지에 노출된 집단이 부정적 메시지에 노출된 집단보다 금연광고 메시지 신뢰성과 광고태도, 금연의도 모두 높은 것으로 나타났다. 셋째, 모델과 메시지 유형의 광고태도 및 금연광고에 대한 개별적 주 효과가 발견되어 유명 스포츠스타가 모델로 등장하고, 메시지 또한 긍정적 메시지로 구성한 금연광고가 다른 금연광고물보다 광고태도 및 금연의도가 높은 것으로 나타났다. 넷째, 금연광고 메시지 신뢰성과 광고태도는 금연의도에 정적 영향을 미치는 것으로 나타났다. The purpose of this study was to measure the impact of the anti-smoking advertising on message incredibility, advertising attitude and nonsmoking behavioral intention focused on physical education major students. In terms of the impact of anti-smoking advertising, the model type was divided by celebrated model and ordinary model, the message type was divided by positive and negative message. The results revealed as followed. First, anti-smoking advertising bycelebrated model showed high scores on advertising attitude and nonsmoking behavioral intention. Second, positive message on anti-smoking showed high scores on message incredibility, advertising attitude and nonsmoking behavior intention. Third, anti-smoking advertising by celebrated model and positive message showed high scores on advertising attitude and nonsmoking behavior intention. Fourth, message incredibility and advertising attitude on anti-smoking advertising influenced positively on nonsmoking behavior intention.

증강현실 스포츠브랜드 광고의 프레즌스, 즐거움, 브랜드태도와 구매의도의 구조적 관계

허철무(Chul-Moo Heo) 한국디지털콘텐츠학회 2018 한국디지털콘텐츠학회논문지 Vol.19 No.3

신체활동 참여 노인의 삶의 의미, 행복감 및 성공적 노화의 관계

허철무(Heo, Chul-Moo) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.2

The purpose of this study was to examine the relationship among meaning of life, happiness, and successful aging among elderly people participating in physical activity(dance sport). The main results of this study were derived from the SPSS 21.0 program and the AMOS 21.0 program. In particular, exploratory factor analysis, confirmatory factor analysis, effectiveness of observation variables on latent variables, and reliability analysis were conducted to verify the validity of major measurement tools. The main results were then derived through correlation analysis and structural model analysis. The results of this study are follows. 1) First, meaning of life of elderly people participating in dance sport has a statistically significant positive effect on happiness. 2) meaning of life of elderly people participating in dance sport has a statistically significant positive effect on successful aging. 3) happiness of elderly people participating in dance sport did not have a statistically significant effect on successful aging. In summary, The results indicate that the meaning of life is an important predictor of successful aging and happiness in the elderly who participate in dance sport.

골프소비자의 골프선수에 대한 공감이 후원기업에 대한 태도와 고객충성도에 미치는 영향

허철무(Heo, Chul-Moo),양성지(Yang, Sung-Jee) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.4

The goal of this study was to investigate the effect of empathy for golfer on attitude toward the sponsor and customer loyalty of golf customers. In order to achieve the purpose of this study, total of 255 golf customers were surveyed. The data were analyzed by exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21.0 program and AMOS 21.0 program. The results showed that empathy for golfer of golf customers had influenced positively on attitude toward the sponsor. Second, Attitude toward the sponsor had influenced positively on customer loyalty. Third, empathy for golfer of golf customers had not influence significantly on customer loyalty.