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Logit 및 Turnbull 모형을 이용한 복숭아 품질인증의 소비자가치 평가
허주녕,김태균,변상희 한국농업정책학회, 한국축산경영학회 2000 농업경영정책연구 Vol.27 No.3
The dichotomous-choice contingent valuation method is applied to elicit consumers' value of quality-certificated peaches. First, a logit model is estimated like previous studies. Second, a distribution-free approach, Turnbull empirical distribution model, is employed to solve negative willingness to pay and truncation problems. The result is shown that consumers are willing to pay 2,559∼2,975 Won/kg more than the current price of regular peaches for quality-certificated peaches. Key words : 품질인증 복숭아(quality-certificated peach), 로짓모형(logit model), Turnbull 분포무관모형(Turnbull model), 가상가치평가(contingent valuation), 지불의사금액(willingness to pay)