화장품 패키지디자인과 뉴트로 트렌드의 콜라보레이션 미적 특성 연구

허정윤 ( Jung-Yoon Heo ),주영주 ( Young-Joo Joo ) 한국미용예술경영학회 2021 미용예술경영연구 Vol.15 No.2

본 연구는 기능적 가치보다는 감성적 가치를 중요시하는 소비자들의 패턴을 통해 뉴트로 디자인과 콜라보레이션을 진행한 화장품 브랜드의 패키지디자인을 분석하여 뉴트로와 화장품 브랜드의 콜라보레이션 사례를 바탕으로 미적 특성을 도출해 화장품 브랜드 가치를 제고하고, 뷰티마케팅 활동의 시너지 효과를 마련하는데 도움이 되고자 한다. 연구방법과 범위로는 화장품 패키지디자인, 콜라보레이션, 뉴트로 트렌드 분야의 선행연구 및 국내·외 주요 인터넷 사이트의 정보, 전문 서적 등 문헌 연구 및 사례조사를 바탕으로 개념과 특성을 이론적으로 고찰하였고, 콜라보레이션 유형과 그에 따른 미적 특성을 도출하기 위한 기반을 제시하기 위하여 주체적 기준으로 유형을 분류하였다. 국내 화장품 브랜드 중 15년 이상 된 기업을 대상으로 2018년~2021년까지 뉴트로 트렌드에 맞춰 콜라보레이션을 진행한 표본을 한정하였으며, 신뢰성을 높이기 위해 뷰티업계 10년 이상 종사하고 있는 전문가 5명을 선정하여 부적합한 디자인을 제외한 사례를 최종 분석 자료로 활용하였다. 뉴트로 트렌드 콜라보레이션에 미적 특성을 분석한 결과 미적특성 6가지 중 3가지가 공통적으로 도출됐다. 첫째, 패키지디자인의 색채는 단순성을 나타내고 있다. 둘째, 패키지디자인의 형태는 브랜드의 개성을 강조하는 상징성이 나타났다. 셋째, 과거의 캐릭터나 프레임을 그대로 차용하는 모티브로 재구성하여 재현성을 나타냈다. 이와 같이 뉴트로 디자인과 콜라보레이션을 진행하면 소비자들에게 기대 이상의 만족감과 감동을 주고, 소비자들의 구매 결정에 많은 영향을 주며 브랜드의 가치가 상승하여 브랜드의 충성도가 높아지는 긍정적인 역할을 하게 된다. This study aims to understand the aesthetic characteristics of cosmetics brands that have collaborated with NewTro designs through patterns of consumers who value emotional values rather than functional values. The aim is also to enhance cosmetic brand values by deriving aesthetic characteristics and creating a synergy effect in beauty marketing activities. As a research method, the concepts and characteristics were theoretically considered based on literature studies and case studies, such as cosmetic package design, collaboration, and prior research on NewTro trends, information on major domestic and international Internet sites, and specialized books. To present the basis for deriving the collaboration type and its aesthetic characteristics, the types were classified by subjective criteria. The samples were limited from 2018 to 2021 and included domestic cosmetic brands. Looking at the features common to the NewTro collaboration trends, first, the color of the package design represents simplicity; second, the package design’s symbolism emphasizes the individuality of the brand; and third, reproducibility was demonstrated through reconstructing it as a motif that borrowed the character or frame of the past. In this way, the collaboration with NewTro designs provides consumers a sense of satisfaction and impression beyond expectations, greatly influences consumers’ purchasing decisions, and plays a positive role in increasing the brand’s value by increasing the brand’s loyalty.

지구의 나이 6,000년 설은 기독교적 진리인가?

허정윤(Jung Yoon HEO) 창조론오픈포럼 2018 창조론오픈포럼 Vol.12 No.2

This article is provoked by Terry Mortenson who published a booklet 〈Seven Reasons Why We should Not Accept Millions of Years〉. In the booklet Mortenson denounces scientists who proposed theories of millions years of the earth age, and Christian scholars who attempted to fit the theories into the Bible. The theories includes the Day-Age theory, Gap theory, Local Flood theory, Framework hypothesis, Theistic Evolution, Progressive Creation and so on, excluding the only theory of the earth-age 6,000 years. Reviewing carefully of the evidences of the Bible and scientific theories related with this subject, the author criticizes Mortenson’s view in 〈Seven Reasons Why We should Not Accept Millions of Years〉.

호킹의 〈위대한 설계〉에 대한 비판적 고찰

허정윤(Jung Yoon HEO) 창조론오픈포럼 2017 창조론오픈포럼 Vol.11 No.1

Stephen Hawking suggests M-theory and ‘model-dependent realism’ in which a whole universe can appear out of nothing. The author calls the theories as ‘quantum-theoretical evolutionism’ and opposes with many scientific data including E=mc² and the first law of thermodynamics. Matter and energy can not be produced scientifically from nothing. And the ‘empty space’ which Hawking thinks existing in our universe, but the author proves it really exists outside of the Universe.

지구와 우주의 나이는 몇 살인가?

허정윤(Jung Yoon HEO) 창조론오픈포럼 2018 창조론오픈포럼 Vol.12 No.1

Humans have argued about the ages of the Earth and the universe for long time. Some Christians claim Young Cosmology which means the ages of the Earth and the universe are about 6,000 years each. But Old Cosmologists claim the age of the Earth is about 4.6 billion years and the universe 13.7 billion years. They attack each other, claiming the other’s theory is wrong, Now the controversies between two theories have become a worldwide social issues, especially in Korea and in U.S.A. because headstrong Young Cosmologists KACR is in Korea and ICR in U.S.A.. This assertion aims to prove why they fight for different ages of the Earth and the universe.

<과학과 신의 전쟁>에 나타난 ‘과학적 유신론’ 바로 읽기

허정윤(Jung Yoon HEO) 창조론오픈포럼 2017 창조론오픈포럼 Vol.11 No.2

This article is to read and understand Scientific Theism in The War Between God and Science written by the author. Scientific Theism explains the existence of God scientifically, criticizing and opposing against Scientific Atheism. Scientific Theism starts from the sum of universal energy which the first law of thermodynamics proves existing eternally and indestructibly, which Parmenides called the One, meaning the first cause of everything, which Laotzu described as the first Nature in his Taoism of thingness and nothingness, and which big bang theory says Singularity. The most important suggestion of Scientific Theism is that God has already been as the first Life in the sum of Universal energy, and God created physical law for our universe by big bang, and living law for life in the planet by dividing His life. At last Scientific Atheism has collapsed by Scientific Theism.

생명 진화불가능성에 대한 소고

허정윤(Jung Yoon HEO) 창조론오픈포럼 2019 창조론오픈포럼 Vol.13 No.2

The Origin of Life has been the main issue of the controversies between creationists and evolutionists. While creationists depend on the literal interpretation of the Bible, evolutionists have the tendency distorting related scientific data. In this article, the author tries to criticize these unfair issues.

창조주 하나님을 앎에 있어서 과학의 필요성

허정윤(Jung Yoon HEO) 창조론오픈포럼 2020 창조론오픈포럼 Vol.14 No.1

God the Creator urges his people to know Him correctly. Why, then, have humans created by Almighty God now become scientific atheists who deny the existence of God and His creation? This article is a study of these questions. God the Creator had the purpose of creation of man. When God had created man, He gave man the original Gospel and Adam had heard the original Gospel, but he could not follow it because he lacked knowledge of the land and living things. Adam’s behaviors caused him to commit original Sin. By God"s judgment on Adam’s original Sin, his original Sin was inherited by his offsprings. So human minds and plans have always been evil, and their sins have accumulated more and more in the world history. Jesus Christ preached the Heavenly Gospel that Adam"s descendants must hear, repent and regenerate themselves. But many Christians, like Adam, who have lacked knowledge of land and living things, could not follow Jesus Christ’s Heavenly Gospl. The scientific atheists who have knowledge of land and living things have denied the existence of God, but become rulers of land and living things which God the Creator had created. It means that the original Gospel of God the Creator and the Heavenly Gospel of Jesus Christ have not yet been realized by Christians. Modern sciences have all information about the land and living things created in accordance with God the Creator’s creation laws. Modern Christians, then, are obliged to realize the original Gospel and the Heavenly Gospel by studying of modern sciences, and have to defeat scientific atheists. The author conclusively argues that knowledge of God the Creator should not be limited to the Bible, but should extend to modern science to study God"s laws of creation.

창세기의 ‘욤’과 ‘라키아’의 현대적 해석

허정윤(Jung Yoon HEO) 창조론오픈포럼 2019 창조론오픈포럼 Vol.13 No.1

The Genesis says God created the Universe and all the creatures in six ‘YOMs’(days). Some Christians insist headstrongly that the age of the earth is only about 6,000years on the basis of the Genesis. They interpret that ‘YOM’ is literally a day of 24 hours. Can it be believable? Also the Genesis says God created ‘RAQIA’(firmament) in the water and divided the water over and below it. And God lift up ‘RAQIA’ in the sky and made Heaven with it. Also can it be believable? This article is to provide answers to the two unbelievable questions in the view of modern perspective.

공황장애에서 단기약물치료가 불안민감도와 삶의 질 및 기능장애에 미치는 영향

오윤혜,최관우,김보라,허정윤,유범희,Oh, Yun-Hye,Choi, Kwan-Woo,Kim, Bora,Heo, Jung-Yoon,Yu, Bum-Hee 대한불안의학회 2013 대한불안의학회지 Vol.9 No.1

공황장애 환자에서 12주간의 escitalopram 약물치료 결과, 공황장애 증상은 관해 상태에 이르렀고, 높은 불안민감도와 삶의 질 저하 및 기능장애가 모두 유의하게 호전되었다. 하지만 공황장애 환자들은 약물치료 후에도 여전히 상대적으로 높은 불안민감도와 삶의 질 저하 및 기능장애를 보여서 이의 회복을 위해서는 장기간의 약물치료가 필요할 수 있겠다. Objective : Panic disorder is a chroni, debilitating illness, and has been known to be affected by high anxiety sensitivity and a poor quality of life. We examined if 12 weeks of pharmacotherapy with escitalopram could affect anxiety sensitivity, quality of life, and general disability in patients with panic disorder. Method : We enrolled 27 patients who met the DSM-IV-TR criteria for panic disorder, with or without agoraphobia, and completed 12 weeks of escitalopram treatment. We enrolled 29 normal control subjects who were matched for age and sex compared with the panic patients. All subjects were assessed using the Hamilton Rating Scale for depression (HAM-D), Hamilton Rating Scale for Anxiety (HAM-A), Panic Disorder Severity Scale (PDSS), Anxiety Sensitivity Index-Revised (ASI-R), WHO quality of life assessment (WHO-QOL) and Sheehan Disability Scale (SDS) before and after 12 weeks of treatment. Result : Panic disorder patients had a higher Anxiety sensitivity, a poorer Quality of life, and significant disability than normal control subjects at baseline. After the treatment, Panic disorder patients showed significant improvement in the severity of panic symptoms in terms of the HAM-A p<0.001), HAM-D (p<0.001) in addition, the reached a remission state in terms of the PDSS score. They also showed significant improvement in the ASI-R (p<0.001), WHO-QOL (p<0.001) and SDS (p<0.001), but mean scores of the ASI-R, WHO-QOL and SDS in panic disorder patients were did not reach normal levels. Conclusion : This study suggests that 12 weeks of pharmacotherapy with escitalopram could improve anxiety sensitivity, quality of life, and disability in panic disorder patients, although their anxiety sensitivity, quality of life and disability were not yet normalized after short-term pharmacotherapy. Thus, long-term pharmacotherapy may be necessary for panic disorder patients in order to get an optimal clinical response in terms of anxiety sensitivity, quality of life, and general disability.

국내 대학병원 공황장애 환자들의 임상적 특징에 대한 연구 : 다기관, 후향적 연구

오재영,이재헌,한상우,지익성,구본훈,우종민,양종철,김민숙,이상혁,허정윤,유범희,Oh, Jae-Young,Lee, Jae-Hon,Han, Sang-Woo,Chee, Ik-Seung,Koo, Bon Hoon,Woo, Jong Min,Yang, Jong-Chul,Gim, Min-Sook,Lee, Sang Hyuk,Heo, Jung-Yoon,Yu, Bum-Hee 대한불안의학회 2014 대한불안의학회지 Vol.10 No.1

Objective : Despite the high prevalence and clinical importance of panic disorder, studies on the clinical characteristics and course of panic disorder are relatively rare. This study is a multi-center, and retrospective study to examine the clinical characteristics and course of Korean panic disorder patients who visit university hospital. Methods : The study subjects were panic disorder patients who had visited the psychiatric outpatient clinics of 8 university hospitals in South Korea from January to December in 2008. Finally, 238 panic patients were included in this study. Their medical charts were retrospectively reviewed and reassessed by experienced psychiatrists to examine their clinical characteristics, demographic data and clinical course in repose to pharmacotherapy. Results : Among the 238 patients (121 males vs. 117 females), the mean age of disease onset was $41.3{\pm}12.7$ years and female patients showed 5 years older age of disease onset, compared with male patients. The mean score of PSR scale was $4.5{\pm}1.0$ at the first visit, reflecting a 'marked' level of severity of illness and impairment in functioning. Only 110 patients (46.4%) completed the whole follow up visits, whereas 128 patients (53.6%) dropped out during the treatment. After $17.7{\pm}0.5$ months of mean follow up period, the mean score of PSR scale at the last visit was reduced into $2.1{\pm}0.9$, reflecting a 'residual' severity of illness and impairment in functioning. The cumulative recovery rate was 62.1% in the completer group, whereas that of the drop-out group was 47.7%. Conclusions : The mean age of disease onset in Korean panic disorder patients who had visited university hospital was about 10 years older than that of Western panic disorder patients in previous studies, and the Korean panic disorder patients who had visited university hospital showed a relatively higher cumulative recovery rate. These differences might result from an ethnic difference in clinical characteristics and course in response to pharmacotherapy of panic disorder.