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패션쇼와 국내 화장품 광고에 나타난 메이크업 트렌드 분석 - 2012-2013년 중심으로 -
표민경 ( Min-gyeong Pyo ),김연희 ( Youn-hee Kim ),이경숙 ( Kyoung-sook Lee ),이현숙 ( Hyun-suk Lee ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
Everywhere rapid development of the media and popularization of information in the mass media is spreading quickly. As a result, women are easy to accessing the fashion trend, creating a style of fashion. In purpose of the study, we search change of fashion trend on Vogue magazine and analysis make-up trend on cosmetic advertising, Considering aesthetic change to people, it looks into mutual relation of make-up. Selecting Vogue, representative for a fashion magazine that selected high sales, choose the type of fashion make-up trend. It explains character of eye, cheek and lib make-up trend in selected 5 color brands, Misha, Etude House, Banilaco, Espoir, and Clubclio, these are easily accessible and having season look of make-up. Studies show that trend of fashion make-up and domestic cosmetics ads expecting to popularity of people forward us a variety of make-up look. it has important implications for the formation with morden women's make-up.
표민경 ( Min-gyung Pyo ),홍영지 ( Young-ji Hong ),임희경 ( Hee-kyung Lim ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.2
In modern times and subdivided industrialization, the each individuality of people is diversified. Because of this, the people strive to build our own image and get out of monolithic image. In purpose of the study, analyzing variety of expressed abilities combined with make-up and informing the importance of colors. In the study, through example of magazine, Allure among beauty pictorial much applied coordinating the colors including Gradation, Separation, Repetition , Accent, Tone-in-tone, and Tone-on-tone color, it showed each color method having the pros and cons by analyzing this study and applying to do 8 kinds of images on make-up. The images on make-up are Classic, Natural, Modern, Casual, Romantic, Retro, Future, and Active. And, It knows that the images can give to change Make-up in the different type and colors. Studies show that various color techniques have a great impact on make-up and making image as I know.
화장품 광고에 나타난 베이스메이크업 질감 트렌드분석 - 2006-2013년 국내브랜드를 중심으로 -
김연희 ( Youn-hee Kim ),표민경 ( Min-gyong Pyo ),이경숙 ( Kyoung-sook Lee ),이현숙 ( Hyun-sook Lee ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
With the craze to look younger in the modern society, women express their ego and the desired integrated image of themselves through the usage of base make-up, which determines the texture of skin. The images they aspire to are often influenced by media, such as how female actors and idol stars wear make up, or by the images created by magazines and cosmetics advertisements. Cosmetics-related ads aim to express the brand image in a symbolic and compressed manner, and they function as a communication tool between the company and the consumers. As these advertisements lay out the latest trends, many depend heavily on this particular medium to understand the current style. These media also have a significant impact on how women put on make-up. Thus this dissertation is written in the hope to predict the advertisement trends to follow in the future, while also understanding the trend of base make-up by analyzing the textures of base make-up from a total of 32 advertisements of season make-up from 2006 to 2013, an image collected from 32 ads from the following brand homepages: the two brands with the largest market domination Amore Pacific’s Hera, which uses female models in their 20-30’s, and LG Household and Healthcare Brand, ; Lee Kyung Min’s Vidi Vici, a personal artist brand that has significant influence on the base make-up texture trend; . These images are chosen after in-depth consultations with experts who are qualified with at least a Masters degree in Aesthetics. As a result, it was shown in that the advertisements of Hera and O Hui, the two largest make-up brands in South Korea, well reflected the latest trends of base make-up in their ads, and also helped in understanding the trend of base make-up texture the most. The analysis also revealed that personal make-up artist brands Luna and Vidi Vici do not reflect the current base make-up texture trend in their advertisements, but rather goes beyond the current trend and reflect in their ads what will be the upcoming ones in the future.