http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 최현덕 ( Hyeon Deok Choi ) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
카노모형에서 의사결정나무모형을 이용한 통상우편서비스 품질속성 분석
최현덕 ( Hyeon Deok Choi ),류문찬 ( Moon Charn Riew ) 한국품질경영학회 2016 품질경영학회지 Vol.44 No.4
Purpose: The demand for ordinary mail services supplied by `Korea POST` is decreasing due to the opening of mail service market and the growth of alternative communication media such as e-mail and SNS. To over-come this situation it is urgent to introduce new services that can be able to appeal customers and to improve existing services. Methods: A field survey is conducted to corporate customers who send ordinary mails and individual customers who receive these mails, respectively. Quality attributes of ordinary mail services are classified by two-di-mensional perspectives in terms of Kano model. Decision tree model is utilized for classifying the quality attributes. Comparative analyses are done whether there are perceived differences on each quality attributes between corporate customers and individual customers. Results: Quality attributes such as `discount postal charges`, `sending small packages by simply dropping it into a mail box`, `sending a mail of any appearance`, `delivering a mail anywhere`, and `receiving a mail at a preferred time where a customer is located ` are classified differently according to some market segments, while most of the quality attributes are classified as attractive or one-dimensional. Conclusion: Decision tree model has been found to be most effective to classify quality attributes for each market segment especially when trying to classify quality attributes belonging to `gray areas`. Based on the perceived differences on quality attributes among customers, strategic implications are suggested to obtain potential customers and to have competitive advantages.
ScienceON
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
