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최승철(Seung Churl Choi),유은아(EunA Yu) 한국농식품정책학회 2019 농업경영정책연구 Vol.46 No.4
Horse owner has to accept responsibility for the animal’s health and well-being. However, the time may come when horses will suffer injury, sickness, old age, lameness, or dangerous behaviors that will result in the trying task of deciding what is best for them. Proper disposal of underutilized horses is important. Having a plan and the necessary information regarding disposal options will help the circumstances of disposing of a horse. As survey results, preferred disposal options, in order, are burial, rendering, incineration, slaughtering. It seems horse owners are considering the costs and convenience of disposing. In contrast with current options, the future options that they prefer, in order, are incineration, livestock selling, burial, and so on. Due to the burden of incineration cost, the owners might want the role play of government. The necessary policy options are about disposal facilities of both individual and public, research and development of disposal technology, and proper institutional guideline and law after analyzing feasible resource alternatives.
최승철(Seung-Churl Choi),최선웅(Seon-Ung Choi),김욱(Wook Kim) 한국농업정책학회, 한국축산경영학회 2011 농업경영정책연구 Vol.38 No.1
This paper deals with the structural changes in pork prices of supply chain and the transaction system in pork wholesale market. In pork wholesale market, the average price of auction of Garak wholesale market, Seoul, has been represented as a standard for decentralized market transactions. However, the amount of transaction in the market has been declined with poorer quality of pork, and thus the role of the market seems to be less reliable. This compels to cast aside current grading system of pork and to find more resonable system. We examine whether structural changes for farm, wholesale, and retail prices are taken place, the adjustment process of the prices, and the causation between the prices.
돈육브랜드 자산가치와 소비자 구매의도에 관한 실증적 연구
최승철 ( Seung Churl Choi ),연규영 ( Gue Young Youn ),김태경 ( Tae Kyung Kim ) 한국농업경제학회 2004 農業經濟硏究 Vol.45 No.4
N/A Marketing strategy of branded commodity can be seen as dealing with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel. For widely emerging branded pork market in Korea, the relationship between brand equity and consumer`s purchase intention becomes important with regard to changing in the market environment. This study deals with this relationship in order to verify several hypotheses and to suggest pork branding strategy to agribusiness firms.
수정된 중요도-만족도 분석법을 적용한 육우고기에 대한 소비자 인식 분석
김범준 ( Beom Joon Kim ),최승철 ( Seung Churl Choi ),장재봉 ( Jae Bong Chang ) 한국농업정책학회 2018 농업경영정책연구 Vol.45 No.3
Simple importance-satisfaction analysis (ISA) is an effective technique to understand consumer attitude and perception of products or services, and therefore the ISA is often applied to evaluate various attributes of foods and guide marketing strategies. This paper compares consumer attitude and perceptions of Holstein beef between conventional ISA and a revised ISA which integrates Kano’s three factor theory. Overall, the differences between the conventional and revised ISA methods are non-trivial. Results from a revised ISA suggest that the consumers place a higher value on freshness, health, hygiene, and grade among beef attributes.
전성원 ( Seong Won Jeon ),최승철 ( Seung Churl Choi ),김기현 ( Ki Hyun Kim ) 한국축산경영학회 2013 농업경영정책연구 Vol.40 No.3
This study is to identify attitudes and purchase intentions of consumers for horse meat in Korea. To do this, we foucs on what factors determine the consumer`s attitude, and apply the theory of planned behavior (TPB) to analyze consumer purchase intentions. As a result, among food choice motives, health, mood, natural content, environmental protection and political values toward foods have weak correlation with consumer attitudes toward horse meat. Neophobia and General knowledge of horse meat are related to consumer attitudes, but subjective norm and perceived behavioral control are found to do not influence on purchase intentions. Overall, consumers have slightly positive attitudes to horse meat, while they show somewhat negative purchase intentions to horse meat.
로지스틱 회귀분석을 이용한 향토음식점의 선택속성에 관한 연구
홍성현 ( Song Hyun Hong ),최승철 ( Seung Churl Choi ) 한국축산경영학회 2012 농업경영정책연구 Vol.39 No.2
This study aims to examine the consumers` selection attributes and types of preference regarding native food restaurants, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the selection attributes. In addition, it will contribute to securring competitiveness in providing consumers with better service by extracting differentiating factors and locations of native food restaurants, and exploring the right direction of native food industry. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among users of native food restaurants to examine such facotrs as importance of selection attributes status, motives of using such restaurants, demographic characteristics, and general features of the restaurants.