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호텔에 대한 감염병 위험지각이 여행태도와 스테이케이션 전환의도에 미치는 영향
초승우,김월호 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.3
Infectious disease risk perception for hotels on travel attitude and switch intention of staycation was investigate. For the sample, online survey was conduct for adults 19 years of age or older who had travel experience from February 2020 to April 2022, and a total of 249 samples were analyzed. For the analysis of this study, exploratory factor analysis and regression analysis were performed using SPSS 20. The results of this study are as follows. First, it was found that physical, economic, social, and psychological factors in the perception of risk of infectious diseases for hotels significantly affected the switch intention of staycation. Second, the economic factors of the perception of the risk of infectious diseases for hotels was found to have a significant negative effect on the positive travel attitude. Third, the positive travel attitude was found to have a significant negative effect on the switch intention of staycation. As the implications of this study, it provides information on the introduction of contactless technology and safe hotel promotion.
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