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지식경영의 일환인 창조성 경영 : 기업의 디지털창의성을 고양하는 요인 탐색
하성호(Sungho Ha),주성현(Seonghyeon Joo) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.1
Modern business corporations have turned their attention to creativity management to cope with rapid-changing business environment, mainly caused by the extensive use of the Internet in their daily business. The competitive environment needs to educate and maintain creative employees of ability to generate new knowledge to lead seamless profit to organizations. In this study we focus on the digital creativity, which indicates the ability to acquire, utilize, and transfer business knowledge in the context of 4CP(Creativity Process, Creativity Product, Creativity Person, and Creativity Press), and further, on exploring and analyzing the influential factors on improving the digital creativity of corporations. By collecting questionnaires from the knowledge management specialists who work for the 150 large corporations in Korea, we clarify the effect of the creativity of employees, creative organization environment, and digital understanding of employees on the digital creativity of business corporations. In other words, we verify that a creative employee with good understanding of digital technology (KMS, e-learning) could produce, transfer, and utilize business knowledge better and more easily than others. The results of this research could provide much impression of digital creativity to the creativity managers, KM practitioners, KM researchers, and KMS designers.