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독특성에 대한 욕구가 패션성향과 소비가치에 미치는 영향
주나안 ( Naan Ju ),이규혜 ( Kyu-hye Lee ),이지연 ( Jiyeon Lee ) 복식문화학회 2017 服飾文化硏究 Vol.25 No.1
People tend to maintain and express their individuality in unique ways. Consumer`s need for uniqueness is defined as an individual`s pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers` need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach`s α value of questions was reliable as .628-.862. The study`s results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer`s needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.
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주나안(Naan Ju),이지명(Jimyung Lee),추선형(Sunhyung Choo) 한국색채학회 2012 한국색채학회 논문집 Vol.26 No.4
지난 20세기 도시가 산업화되고 계층 간 불균형이 심화되는 과정에서 젊은이들은 기존 주류집단과 자신들을 구별하고자 스트리트 패션을 탄생시켰다. 스트리트 패션은 독특한 스타일과 착장 방식으로 많은 디자이너들에게 영감을 주었으며, 새로운 유행으로 끊임없이 재창조 되어왔다. 이에 본 연구에서는 스트리트 패션의 색채 특성에 관해 분석하고 이를 지역별, 성별 특성에 따라 분석하고자 했다. 이를 위하여 각 나라별 스트리트 스타일을 전문적으로 다루는 스트리트 패션 전문잡지인 C매거진의 자료를 중심으로 분석을 실시하였다. 색채 분석은 Photoshop과 Munsell Conversion 프로그램을 사용하였고 배색 분석은 색상 배색을 활용하여 지역과 성별에 따라 나누어 빈도분석과 내용 분석을 실시하였다. 연구결과는 다음과 같다. 아시아와 아메리카에서는 멀티컬러(Multi colors)가, 유럽에서는 PB계열이 가장 많이 나타났다. PB와 멀티컬러를 제외하고 나머지 색채들은 세 대륙 모두에서 비슷한 선호도를 보였으며 R 색채에 있어서만 차이를 보였는데, R 색채는 아시아에서 특히 선호되었다. 대륙별 무채색 선호도를 살펴보면, 모든 대륙에서 BK(검정)계열이 80% 이상을 차지하여 WH(흰색)색채보다 선호되었다. 성별 유채색 선호도를 살펴보면, 남성은 PB를 가장 선호하고, 여성은 멀티컬러를 선호하는 것으로 나타났는데 이는 여성이 남성보다 페이즐리, 도트, 체크, 레오파드, 지브라 등 패턴이 있는 옷을 많이 입기 때문인 것으로 해석된다. 성별 무채색 선호도는 대륙별 무채색 선호도와 마찬가지로 남, 녀 모두 BK 색채를 80%이상 착용하여 성별 무채색 선호에는 차이가 없었다. 배색에 있어서도 대조색과 유사색에 대한 선호가 전반적으로 높았으며 아시아지역에서의 대조배색의 선호도가 다른 대륙에 비해 약간 높게 나타나 아시아 지역의 스트리트 스타일이 색채적으로 더 화려한 감성을 표현한다고 분석 할 수 있었다. In the process of industrialization, inequalities between social classes were intensified and young people want to distinguish themselves with mainstream groups. Street fashion has been emerged from these grassroots inspires to many designers and their unique fashion styles and ways to wear have made new style constantly. The purpose of this study is to analyze differences by gender and region in street people’s preference color and color coordination. In this study, it was reviewed on the history of street fashion and color trends of street fashion via previous literatures. As an empirical study, it was investigated on the street people’s preference color and color coordination in street fashion magazine C from 2010 to 2011. Total 2231 photos were used for analysis and Photoshop and Munsell conversion software used for color analysis and color coordination scheme system was based on the Munsell hue system-based. As a result of this study, first, while the most popular color in Asia and America was multi colors, but Europe was PB color. Beside R color, the other colors had similar preference in all continents. Asian more like R color than European and American. For the achromatic color, most street people favor BK color regardless of continent. Second, there is no big difference of preference between male and female. According the result, male prefer PB color and female prefer multi colors. Because usually female more wears patterned clothing such as paisley, floral, dot, check, leopard, zebra than male. In the achromatic color, more than 80% of street people like BK color regardless of gender. Third, in the color coordination, there is a similarity between Asian, European and American. All continents more prefer complementary and analogous than monochromatic. Especially since they tend to express their style more strikingly, Asian’s preference of complementary color is little higher than other continent
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혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -
이규혜 ( Kyu-hye Lee ),주나안 ( Naan Ju ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.2
As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.
ScienceON
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