골프참여자의 레크리에이션 전문화와 골프용품 구매결정요인 및 운동만족의 관계

조원득(Cho, Won-Deuk) 한국웰니스학회 2023 한국웰니스학회지 Vol.18 No.2

대학생의 여가스포츠 참여에 따른 자기애와 인지적 유연성 및 행복증진활동의 관계

조원득(Cho, Won-Deuk) 한국체육과학회 2023 한국체육과학회지 Vol.32 No.3

The purpose of this study is to investigate the relationships among narcissism, cognitive flexibility and happiness enhancing activities for the leisure sport of undergraduate. To achieve the goal of this study, a total of 250 questionnaires were distributed. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 233 questionnaires were analyzed for this study. The data were analyzed by frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling using SPSS Version 18.0. and Amos 18.0 program. Main findings were as follows: First, narcissism had a positive effect on cognitive flexibility. Second, cognitive flexibility had a positive effect on happiness enhancing activities. Third, narcissism had a positive effect on happiness enhancing activities. Fourth, cognitive flexibility mediated the relationship between narcissism and happiness enhancing activities. Therefore, in order to encourage college students’ happiness enhancing activities, it is necessary to encourage participation in leisure sports to improve narcissism, as well as to establish a sports culture in which mutual consideration and praise are established through desirable interpersonal relationships. should be sought to improve cognitive flexibility.

불법스포츠도박 뉴스프레임 방식과 관여도에 따른 스포츠토토의 공중관계성 차이분석

조원득(Cho, Won-Deuk),이원정(Lee, Won-Jeong),안명식(An, Myoung-Sik) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The Purpose of this study was to examine the differences of public relation depending on the type of illegal sport gambling news frame and involvement of Sport-Toto. Data were drawn from 367 college students and graduate college students in four different universities. Data were analyzed using frequency analysis, reliability analysis, exploratory factor analysis, correlation, and MANOVA. The statistical significance level was set at a〈.05. The results were as follows. First, credibility in public relation, significant difference was statistically observed by involvement of sport-toto. Second, friendliness in public relation, significant difference was statistically discovered by involvement of sport-toto. Third, sports development contribution in public relation, significant difference was statistically observed by news frame. Fourth, reflecting opinion in public relation, significant difference was statistically discovered by news frame. Fifth, managing ability in public relation, significant difference was statistically observed by involvement of sport-toto.

피트니스센터의 관계혜택에 의한 고객몰입이 충성도 및 재이용의도에 미치는 영향

조원득(Cho, Won-Deuk) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

The purpose of this study was to verify the effects of relationship commitment on customer loyalty and repurchase intention through relationship benefit in fitness center. The 320 survey questionnaires were distributed among the members who registered fitness centers in Seoul. Due to the reliability of data, 23 samples were discarded and 297 samples were put to actual analysis. By using SPSS Ver. 18.0, frequency analysis, reliability analysis, exploratory factor analysis, corelation analysis and multiple regression analysis were conducted. The results of the study are as follows. First, fitness center’s relationship benefit had a significant affect relationship commitment. Second, relationship commitment had a significant affect customer loyalty. Third, relationship commitment had a significant affect repurchase intention. Lastly, customer loyalty had a significant affect repurchase intention.

스포츠센터의 관계마케팅에 따른 관계몰입이 고객만족 및 고객충성도에 미치는 영향

조원득(Cho, Won-Deuk) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.6

The purpose of this study was to verify the effects of relationship commitment on customer satisfaction and customer loyalty through relationship marketing in sports center. The 300 survey questionnaires were distributed among the members who registered commercial sports centers in Seoul. Due to the reliability of data, 12 samples were discarded and 288 samples were put to actual analysis. By using SPSS Ver. 18.0, frequency analysis, reliability analysis, exploratory factor analysis, corelation analysis and multiple regression analysis were conducted. The results of the study are as follows. First, sports center’s relationship marketing had a significant affect relationship commitment. Second, relationship commitment had a significant affect customer satisfaction. Third, relationship commitment had a significant affect customer loyalty. Lastly, customer satisfaction had a significant affect customer loyalty.

모델링 특성을 이용한 발레 동작의 학습 효과 분석

조원득(Cho, Won-Deuk),홍정연(Hong, Jung-Youn) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.6

The purpose of this study is to examine the accuracy of ballet movement learning effectiveness on ballet beginners who have different learning characteristics through the video evaluation based on verbal feedbacks. There are few detailed hypotheses; the first, a self-modeling group assumes superior learning accomplishments than a peer-modeling group on accuracy of movement; second, a self-modeling group assumes superior learning accomplishments than a expert-modeling group on accuracy of movement; lastly, a peer-modeling group assumes superior learning accomplishments than a expert-modeling group on accuracy of movement. This study was conducted for 48 high school students whose major are dance but not ballet. 48 participants were randomly divided into 4 groups which are a self-modeling group, peer-modeling group, expert-modeling group, and control group. This study is structured by composition of 10 individual ballet movements within one minute and 30 seconds from Enchainement. In other words, this is structured in composite movement and proven results in 2 stages; acquisition and retention. The results are as below: First, self-modeling group certainly shows exceptional learning results compare to an peer-modeling group; second, self-modeling group certainly shows exceptional learning results compare to an expert-modeling group; lastly, a expert-modeling group indicates that they show limited learning results than the peer-modeling group in acquisition stage, however, there are no statistically significant between peer-modeling and expert modeling in retention stage.

여가스포츠 참여노인들의 여가경험이 여가몰입 및 심리적 행복감에 미치는 영향

조원득(Won Deuk Cho),안명식(Myoung Sik An) 한국여가레크리에이션학회 2015 한국여가레크리에이션학회지 Vol.39 No.3

The purpose of this study was to investigate the effects of leisure experience on leisure flow and psychological happiness for leisure sports activity of elderly. To accomplish the purpose of this study, this paper chose participants who take part in the amateurs leisure sports activity in Seoul and Gyong-gi providence as populations, and sampled using convenience sampling. A questionnaire was distributed to 300 customers and a total of 276 questionnaires were used for the study. For the analysis of data, SPSS 18.0 and Amos 18.0 was used for frequency analysis and reliability analysis, confirmatory factor analysis and correlation analysis was made. For the verification of model suitability and of research hypotheses, path analysis was made. The research results are as follows: First, among leisure experience which composed of self-affirmation, perceived self-efficacy, escape from daily routine and social relations had significant influence on leisure flow. Second, among leisure experience, self-affirmation and perceived self-efficacy and escape from daily routine had significant influence on psychological happiness. Third, leisure flow had significant influence on psychological happiness.

프로야구 경기장의 서비스스케이프와 관람가치 및 재방문의도의 구조적 관계 분석

조원득(Cho, Won-Deuk) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.59

The purpose of the study was to clarify the structural relationships among the servicescape of professional baseball stadium, viewing value and revisit intention by employing a statistical data analysis method. To investigate the factors affecting revisit intention, this paper chose 303 professional baseball fans who visited baseball stadium at least more than 2 times during the Korea Professional Baseball League season as its population. Dada was collected using a survey questionnaire, with a convenience sampling method. To analyze data, exploratory factor analysis and reliability analysis were executed by using SPSS 17.0. Also, confirmatory factor analysis was conducted using Amos 7.0. For the analysis of data, SPSS 18.0 and Amos 17.0 were used for frequency analysis, reliability analysis, correlation analysis and confirmatory factor analysis. For the verification of model suitability and of research hypotheses, path analysis was made. The research results are as follows: First, Among servicescape variables, seat had significant influence on hedonic viewing value. Second, Among servicescape variables, seat and cleanliness had significant influence on utilitarian viewing value. Third, Among servicescape variables, hedonic viewing value and utilitarian viewing value had significant influence on revisit intention.

대학생의 여가스포츠열정과 스트레스강인성 및 심리적 행복감의 구조적 관계에 대한 분석

조원득(Cho, Won-Deuk) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

The purpose of this study was to investigate the structural relationship model of leisure sports passion, stress hardness and psychological happiness for college students. To cahieve the goal of this study, a total 227 surveys collected from university in Seoul, Kyuggi, Chung-Chang, nad Kangwoon areas were utilized for analyzing. frequency analysis, exploratory factor analysis, reliabitliy analysis, confirmatory factor analysis, correlation analysis, regression analysis and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First, leisure sports harmony passion had a positive effect on stress hardness. Second leisure sports obsessive passion had a positive effect no stress hardness. Third, stress hardness had a positive effect on psychological happiness. Fourth, leisure sports harmony passion had not effect on psychological happiness. Finally, leisure sports obsessive passion had not effect on psychological happiness.

골프연습장 참가자의 참여동기가 몰입경험과 생활만족에 미치는 효과

안명식(Myoung Sik An),조원득(Won Deuk Cho),윤용진(Yong Jin Yoon),안병욱(Byoung Wook Ahn) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.33