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      • KCI등재

        메디컬스킨케어 에스테티션의 직무만족이 서비스 품질에 미치는 영향 분석

        조선영 ( Seon Young Jo ) 대한미용학회(구 대한미용과학회) 2017 대한미용학회지 Vol.13 No.3

        Job satisfaction of aestheticians with high intimacy and contact time with customers is significant since it offers high quality services and achieves result of hospital organizational performance. The aim of the current study is to find the influence of job satisfaction on service quality by surveying Medical Skincare Aestheticians who work at hospitals in Seoul and Incheon. Results show that the job satisfaction related factors which includes business result, work satisfaction, and colleagueship had positive influence on job satisfaction, while the four factors of human service quality, viz. certainty, empathy, reliability and responsiveness showed different influences depending on the subjects` general feature. Furthermore, job satisfaction on coworker relationship showed the largest influence on service quality, sequentially followed by competency and work satisfaction. In conclusion, to maintain high competitiveness in Medical skincare market, administration and manpower management are required to raise job satisfaction of the aestheticians who are actually contacting and approaching the customers. Moreover, effort to improve customer satisfaction is also required by understanding consumers` needs on their propensity and increasing service satisfaction.

      • KCI등재

        실버세대 여성들의 화장에 대한 태도와 화장품 구매행동에 관한 연구

        조선영 ( Seon Young Jo ),김주덕 ( Ju Duck Kim ) 한국미용학회 2009 한국미용학회지 Vol.15 No.4

        As the life expectancy of human being becomes enlarged owing to economic growth and advanced medical technology, aging population has emerged as a worldwide phenomenon. In Korea, as aging population phenomenon becomes spotlighted as a social issue, there are increasing interests in silver generation. In particular, women in silver generation are highlighted as a class with consumer impact and purchasing power owing to their changing values and improved financial capacity under the influence of changing social environment. Thus, this study targets women in silver generation at age 55 or older so as to survey and analyze their attitudes to makeup, their interests in makeup, and their actual use and purchase of cosmetics, so that it can forecast their potential purchasing and consuming impact on cosmetic industry and estimate future growth potential of silver cosmetics market in domestic cosmetics industry. Hopefully, it is expected that the results of this study will contribute to preparing effective marketing policies including product planning and promotion strategy for silver cosmetics to be developed in near future.

      • KCI등재

        연구논문 : 미용성형 의료기관 선택속성에 따른 마케팅전략에 관한 연구

        장향미 ( Hyang Mi Jang ),조선영 ( Seon Young Jo ) 대한관광경영학회 2013 觀光硏究 Vol.27 No.6

        본 연구에서는 우리나라 미용성형 지속적인 성장과 현재 처해있는 미용성형의 문제점을 해결하고자 하는 목적으로 미용을 위한 성형수술을 어떻게 인식하고 있으며, 미용성형수술시 의료기관 선택속성에 어떠한 영향을 미치는지를 파악하여 미용성형 의료기관을 방문한 고객의 재방문을 위한 전략적 시사점을 제시하고자 한다. 첫째, 추구편익 시장세분화 개념은 미용성형 산업 시장세분화에 이를 처음으로 적용시킨 본 연구에서도 타당성이 있는 것으로 평가되었다. 둘째, 연구결과는 목표시장의 활성화를 위한 마케팅 전략 수립에도 충분히 적용될 수 있는 가능성을 보여주었다. 셋째, 인구통계학적 특성에 따라 중시하는 의료기관 선택속성에 차이가 있다는 결과는 질적인 의료서비스 제공을 비롯한 다양한 의료기관 선택속성을 고려하여 특색 있고 테마가 있는 상품 개발에 치중할 필요성이 있음을 시사하고 있다. 넷째, 국내 환자 유치 이외에도 외국인 환자 유치를 위한 의료상의 질과 의료시설의 현대화, 그리고 진료상의 의사소통에 많은 관심을 기울려야할 뿐만 아니라 치료비용도 다각도로 모색하여야 한다. 다섯째, 근래에 와서는 여성뿐만 아니라 남성도 미에 대한 관심이 높아졌으며 남성 자신도 외모를 가꾸는 일에 시간과 돈을 투자하고 있으며, 예전과 다른 의식으로 남성들도 외모가 성공 요인에 영향을 미친다고 생각하고 있어서 남성 표본 집단에도 관심을 가지고 광범위한 연구의 필요성을 시사하고 있다. 여섯째, 본 연구의 결과는 미를 추구하는 유사업종 간의 선호도를 비교 분석한 자료로서 활용될 수 있으며, 관련 미용산업에서 미용성형의 중점 육성 분야를 판단하기 위한 유용한 참고 자료로서의 역할을 수행할 것으로 사료된다. This study is both to provide a strategic viewpoint to make a client re-visit the cosmetic medical center and to solve some problems related to a cosmetic surgery in increasing market, analyzing the impact on how people perceive the cosmetic surgery to purpose aesthetic that induce influence when they have when choosing a medical center. First, the notion of benefits sought segmentation that this study first applied in segmenting the cosmetic surgery industry has proved valid. given the outcome of this study reveals each trait of the market segmentation very well. Second, the result of this paper apparently gives the possibility to be adapted in developing marketing strategies to enlarge the target market. Third, the fact that there`s a difference in choosing a medical center attributes depending on the demographic trait indicates that the medical center needs to develop various kinds of personalized services with special themes and characteristics. Fourth, it is essential to pay attention to attract foreign clients not to mention domestic customers not only by providing excellent medical services, good facilities and communication convenience but by planning a medical cost - efficient strategy. Fifth, these days, men as well as women are interested in beauty and invest money and time in making their appearance look attractive, thinking that being in good shape is one of the important factors to succeed in life. This also means the need of the study on men. Last, the result of this research can be employed as comparative analytic data on the preference between similar fields related to beauty industry. I believe this can be a useful reference in deciding target fields of the cosmetic industry.

      • KCI등재후보

        여대생들의 이미지 관리행동에 관한 연구

        임우경(Woo-Kyoung, Lim),조선영(Seon-Young Jo),김주덕(Ju-Duck Kim) 한국화장품미용학회 2017 한국화장품미용학회지 Vol.7 No.1

        In modern society, appearance is an ability to express oneself, and that is competitiveness. Owing to improved living standards, there is a growing concern for beauty, which is, in turn, followed by more investment in it. Appearance management has already been mandatory for modern people for a long time, not a mere matter of choice. The purpose of this study was to examine the state of image management behaviors among 581 female college students, their interest in their own images and satisfaction level in an effort to help relieve their anxiety over future job seeking or social competitiveness. The female college students investigated got a mean of 3.97 in concern for their own images out of five points, which was a high score. They got 2.98 in satisfaction with their own appearance, which was low. They got 3.33 in satisfaction with their own looks after image management, which was not that high.

      • KCI등재후보

        에델바이스캘러스배양추출물의 항노화 관련 효능에 관한 연구

        김수윤(Soo-Yun Kim),김혜인(Hye-In Kim),류승환(Seung-Hwan Ryu),박정곤(Jeong-Gon Park),조선영(Seon-Young Jo),김주덕(Ju-Duck Kim),모상현(Sang-Hyun Moh) 한국화장품미용학회 2018 한국화장품미용학회지 Vol.8 No.2

        Edelweiss, which belongs to the Asteraceae family, has long been used in a variety of medicinal remedies against abdominal, respiratory, inflammation and fever diseases. It is well-known Switzerland national flower and be protected species in many countries. In order to preserve and utilize endangered edelweiss, its callus was derived from seeds using plant tissue culture technology. Edelweiss callus extract (Leontopodium Alpinum Callus Culture Extract; LACCE) was evaluated for its anti-aging effect in the skin cells. The cytotoxicity of the LACCE was examined on HaCaT and Ditroit 551 cells with MTT assay. Anti-oxidant activity of LACCE was verified by In vitro test. The expression levels of MMP-2 and AQP-3 were analyzed on Detroit 551 and HaCaT cells by Real-time PCR to examine wrinkle effect and moisturizing effect. LACCE treated HaCaT cell shows increasing of AQP-3 mRNA levels and decreasing of MMP-2 mRNA levels. The anti-inflammatory effect of LACCE was estimated by the mRNA levels of COX-2 and iNOS in UVB treated HaCaT cells. COX-2 and iNOS mRNA levels were reduced in LACCE treated HaCaT cells. These results showed LACCE can be used in the promising anti-aging cosmetic active ingredients.

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