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베이커리 영양표시정보의 이해도 및 태도가 구매의도에 미치는 영향 - 건강관심도의 조절 효과를 중심으로 -
조미영 ( Meeyoung Joe ),양일선 ( Ilsun Yang ),김어지나 ( Eojina Kim ) 대한영양사협회 2017 대한영양사협회 학술지 Vol.23 No.3
This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer`s understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.
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대학급식 영양정보 표시에 대한 태도 및 이용동기가 이용의도에 미치는 영향
함선옥 ( Sunny Ham ),김영신 ( Youngshin Kim ),정윤희 ( Yunhui Jeong ),박신혜 ( Shinhye Park ),조미영 ( Meeyoung Joe ) 대한영양사협회 2017 대한영양사협회 학술지 Vol.23 No.1
A menu labeling initiative is a lawful regulation with an aim to promote public health by providing customers the right to make informed menu choices. As college years are a critical period in which students form dietary habits, which are sustained throughout their lives, provision of nutritional information at the university dining services is important to students` health and life. Due to the lack of research on menu labeling at university dining services, the purpose of this study was to examine college students` attitudes and motivations toward menu labeling at university dining services, as well as their use intentions toward nutrition information at university dining services. Data were collected from a self-administered survey distributed to 484 college students who had experienced university dining services. Motivations of university students toward menu labeling were categorized into `knowledge pursuit` and `health pursuit`. Students` attitudes toward menu labeling had a positive effect on their intention to use menu labeling at university dining services. The findings of the study indicated that female students, or those who frequently used nutrition information, tended to have higher attitudes, motivations, and use intentions toward nutrition information. The study results suggest that facilitation of healthy eating environments at university dining services by offering nutrition information, and nutrition and health education is necessary.
ScienceON
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