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퀵서비스 레스토랑 고객들의 소비감정이 고객만족 및 재방문의도에 미치는 영향에 관한 연구
정호균(Ho Kyun Jeong) 한국관광연구학회 2012 관광연구저널 Vol.26 No.3
The purpose of this study was to investigate the relationship between customers` consumption emotion, satisfaction and revisit intention in the context of quick service restaurant. Especially, it focused on the moderating effects of coupon types. The results of empirical analysis showed that both positive and negative emotions had a significant effect on customer satisfaction and revisit intention. In addition, revisit intention was to founded to be a positive function of satisfaction. Discount and free coupon appeared to be a moderator in the relationship between negative consumption emotion and customer satisfaction. But discount and free coupon wasn`t founded to be a moderator in the relationship between negative consumption emotion and revisit intention. Therefore, restaurateurs have to use of coupons as well as customer satisfaction through sincere apology to elevate a revisit intention. Implication and future research areas were discussed.
정호균 ( Jeong Ho-kyun ),황영현 ( Hwang Yeong-hyeon ) 한국컨벤션학회 2016 MICE관광연구 Vol.16 No.3
This study aims to examine the differences in shopping behavior of Japanese and Chinese tourists to Busan, Korea. For empirical investigation, Busan Metropolitan City Tourist Survey data collected in 2010 and 2012 were used. Despite of cultural similarities and geographical proximity to Korea, the results of this study show that there are notable differences in shopping behavior between Japanese and Chinese tourists. Japanese tourists preferred to buy at department store and shopping street near accommodation, while Chinese tourists preferred to purchase at duty free shop in the airport and large discount retail store. Japanese tourists were found to buy more seafood, shoes than Chinese tourist. Chinese tourists prefer to buy perfumes and cosmetics, food, ginseng and medical herbs, and apparels. Managerial implications based on findings are discussed.
2014-2015 부산차이나타운특구 문화축제 방문객의 정보원천 분석
정호균 ( Ho-kyun Jeong ),조명환 ( Myung-hwan Cho ) 한국컨벤션학회 2016 MICE관광연구 Vol.16 No.2
Information sources used by festival visitors need to be examined due to the increasing competition within the events sector as a result of growing number and size of events being staged. The purpose of this study provides an analysis of sources by demographic and visitors characteristics in the Busan Chinatown Culture Festival Visitors. A survey was conducted over the two years, 2014-2015. The results of an empirical analysis showed that the most common sources of festival information was placard, poster and personal through word-of-mouth. It is interesting to note that the sources of festival information was varied by gender, age, first time visitors and repeat visitors. Male visitors were more likely to rely on placard and poster, while female of ages 20-39 were more likely to rely on internet as a source of information. The results provide information for developing a theoretical framework for festival information search behavior, and managerial implications.
계획 행동은 정말 실제 구매행동을 예측할 수 있는가? : 패스트푸드 방문객을 대상으로
정호균 ( Jeong Ho-kyun ) 한국컨벤션학회 2017 MICE관광연구 Vol.17 No.2
The purpose of this study was to investigate the influencing factors in unplanned purchasing behavior in a fast-food restaurant context. The results showed that 55.1% of all the respondents consumed specific products that they had planned to eat before entering the fast-food restaurant. Remained 44.9% of all the respondents indicated that they have consumed products that were unplanned before purchasing in the form of substituting item(3.5%), adding new items(41.4%). The binary logistical analysis shows that customers` age, number of people accompanied, discount of products, POP, display of products, recommendation selling of employees has a significant influence on the probability of an unplanned purchasing behavior. In addition, situational factors in store such as discount of products, POP, display of products, recommendations from employees who were selling the products acted as facilitators by causing additions of a new products.
가족기능이 파트타임 종사자들의 직무만족 및 조직시민행동에 미치는 영향
정호균(Ho Kyun Jeong),최규환(Kyu Hwan Choi) 한국관광연구학회 2010 관광연구저널 Vol.24 No.2
The purpose of this study is to investigate the effect of part-time restaurant employee`s family function on job satisfaction and organizational citizenship behavior. A total of 350 questionnaires were distributed to franchise restaurant employees, with 315 copies being returned. After excluding 16 unusable responses, 299 copies were used for data analysis. The results of an empirical analysis showed that two factors (family cohesiveness and family adaptability) of family function had a significant effect on job satisfaction. Especially, family cohesiveness had a high impact on wage and welfare, and family adaptability had a strong effect on sense of accomplishment. Also, family function was positively associated with organizational citizenship behavior. Especially, Family cohesiveness had a high effect on altruism, and family adaptability had a high effect on civic virtue. In addition, three factors (sense of accomplishment and human relations, wage and welfare) of job satisfaction had a significant effect on organizational citizenship behavior. A sense of accomplishment had a high effect on civic virtue, and wage/welfare had a notable impact on altruism and sportsmanship. Implications and suggestions for future research were discussed.