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관광브로슈어의 언어적·시각적 메시지 요소가 관광태도 변화에 미치는 영향
정정숙(Chung Jung Sook) 대한관광경영학회 2017 觀光硏究 Vol.32 No.2
본 연구는 관광브로슈어의 커뮤니케이션 효과와 관광브로슈어의 언어적·시각적 메시지요소가 관광태도 변화에 미치는 영향을 알아보는 것이다. 본 연구를 위하여 문헌연구와 실험설계가 병행되었으며 실험설계는 사전 사후 설계를 사용하였다. 본 연구의 실험대상은 안동시 관광브로슈어이며, 피실험자는 200명의 대학생이었다. 주요 연구 결과는 다음과 같다. 관광브로슈어의 노출은 긍정적인 커뮤니케이션 효과가 있었다. 관광브로슈어의 언어적·시각적 요소는 모두 관광태도(인지적, 감정적, 행동적) 변화에 긍정적인 영향을 미치는 것으로 나타났다. 또한 언어적 요소와 시각적 요소의 관광태도변화에는 차이가 있었으며, 언어적 요소에 대해 더 높은 긍정적인 관광태도를 형성하는 것으로 밝혀졌다. This study is to examine the communication effects of tourism brochure and the impacts of verbal and visual components of travel brochure on tourists attitude change. A combination of secondary research and experimental design used for this study. A pretest-post test design was employed. Object of this study was travel brochures of Andong and the subjects were 200 university students. The highlights of the results are as follows: The exposure to the tourism brochure positively influenced the respondents attitude toward the travel destination. The components verbal and visual component per se positively influenced tourists attitude(cognitive, affective, behavioral) change of travel brochure. Also attitude change toward verbal and visual components was found different and the respondents showed more positive attitude toward verbal component.
한국 소방방수피복의 착용만족도 및 개선방안에 관한 조사연구
정정숙(Jung Sook Chung),이연숙(Youn Soon Lee) 대한가정학회 1999 Human Ecology Research(HER) Vol.37 No.12
This study analyzed firefighter's actual wearing condition of tumout gear. The results are as follows: 1. When a firefighter is employed, Korea applies only the minimum of firefighters stature and weight but America applies both the minimum and the maximu
季節適應을 爲한 日常 着衣에 關한 硏究 : 男女 高等學生을 中心으로 About boy and girl high schooler
정정숙,안필자 진주여자전문대학 1990 論文集 Vol.13 No.-
In order to understand role for seasonal adaptation of clothing one of the methods of human cultural adaptation, a survey on daily clothes worn by boy and girl high schooler was carried out and from viewpoint such as Clothing weight, materials, shape and style was investigated. The results were as follows; 1. The variation of clothing weight was accorded with seasonal change temperature, also outerclothing weight and upper clothing weight showed remarkable variation on change of environmental temperature. 2. It was showed sex difference in clothing weight in each season, the clothing weight was higher for female than male except April. 3. Material was little changed on season and had nothing to do with seasonal adaptation. 4. There was tendency of the open neck line to increase in July and of the close neck line to increase in December in both sexes.