스포츠 시장유형에 따른 소비자 세분화에 관한 연구

정문현(Mun Hyun Jung) 한국사회체육학회 1999 한국사회체육학회지 Vol.12 No.-

시·도 생활체육협의회의 효율적인 운영 방안

정문현(Mun Hyun Jung) 한국체육교육학회 2000 한국체육교육학회지 Vol.4 No.2

The purpose of this study is to identify the problem of the practical physical education conference of local communities and cities and is to suggest an effective method of administration. The data were collected from questionnaires and the findings of this study are as follows; First, all the practical physical education events which were taken place in communities and cities must be unified(26.27%)(r=.001). Second, periodical physical education events must be managed by the practical physical education conference of local communities and cities (61.01%)(r=.001). Third, there should be financial support to the juvenile physical education department of local communities and cities(80.61%)(r=.001). And this was to raise the efficiency of management(52.92%)(r=.001). Forth, the most preferential work of the practical physical education conference of local communities and cities was to give people much more opportunities to take part in sport(26.11%)(r=.001). And an additional work to do was to raise the efficiency of financial support. Fifth, there should be developments and supports for practical physical education programs to raise participation rate(35.24%)(r=.001). Existing public information methods should be improved and public information effect can be raised by media activities such as CATV and publication(45.27%)(r=.001). Sixth, the athletic association of local communities and cities must increase supports to the practical physical education conference of local communities and cities. And this was to expand systematic operations between both of them(33.20%)(r=.001).

청소년의 체육활동 활성화 방안

정문현(Mun Hyun Jung),조준명(Joon Myung Jo) 한국사회체육학회 1999 한국사회체육학회지 Vol.12 No.-

중 고등학생들의 체육수업 시간에 따른 스포츠 구매행동 분석

박종진(Jong Jin Park),정문현(Mun Hyun Jung) 한국체육교육학회 2000 한국체육교육학회지 Vol.4 No.2

The purpose of this study was to analyze the relation of sporting goods consumption with physical education lesson hours of middle school and high school. The following conclusions were supported by the finding of this study. 1) The less physical education lesson hours students have, the more interests in sports they take. Soccer and Basketball are most welcomed. 2) Those who have many physical education lesson hours hope to experience more diverse sports in classes. 3) The more physical education lesson hours students have, the more diverse sports goods they want to buy and the more diversely they are motivated to buy them. 4) It is watching TV programs that gives students interests in specific sports. 5) The less physical education lesson hours students have, they purchase sports goods according to their function. And those who have more than three lesson hours in a week regard goods` design as the most important purchasing factor.

관람스포츠의 소비자 구매 행동 분석

정문현,진윤수 忠南大學校體育科學硏究所 1998 體育科學硏究誌 Vol.16 No.1

To examine an analysis of consumer purchasing behavior of sports inspection we investigated 2,612 people-students and their parents of middle schools, high schools and universities in Taejon and in Chungnam by sport consumer segmentation scale. And we drew conclusions like these. 1. People of big middle cities thought of the main obstacle cause, the effectiveness of direct inspection and the reason of inspection as more important than those of fishing and farming villages did. 2. Men thought the effectiveness of inspection and that of advertising were more important than women did. 3. People from seventeen years old to nineteen years old thought of the main obstacle cause. the reason of direct inspection and the effectiveness of advertising as important. People from twenty years to thirty-five years thought the effectiveness of inspection was most important. But those from fourteen years to sixteen years thought of the main obstacle cause and effectiveness of inspection were least important. 4. People whose families earn more than 4 Million won a month thought of the main obstacle cause as important. Those families earn from 2 million won to 2.99 million won regarded the effectiveness of inspection and the reason of inspection as important. And those who earn less than 2 million a month thought of the main obstacle cause. the effectiveness of inspection and the reason of inspection as least important 5. People who had a postgraduate school education thought of the main obstacle cause as important. Those who had graduated from universities thought the effectiveness of inspection and the reason of inspection were most imprtant. Those who had got a middle school education or less education thought of the obstacle cause and the effectiveness of ins 11 years thought that the effectiveness of inspection, the reason of inspection and the effectiveness of advertising were most important. Those who had exercised for 6 or 10 years regarded the effectiveness of inspection, the reason of inspection and the effectiveness of advertising as being least important.

생활체육 활성화를 위한 체육시설 현황분석

정문현,이재관 忠南大學校體育科學硏究所 1996 體育科學硏究誌 Vol.14 No.1

This study was to suggest improvement for physical in life of Taejon after analyzing current sports facilities. This research, which was carried mainly through related documents, studied present condition of public of private sports facilities and suggested the following to be improved: 1. The number of sports facilities in Taejon to activate physical education in life is the lowest among the largest 6 cities. And they should be enlarged in relation to existing facilities, local characteristic, and local equality with other cities. 2. Various sports facilities should be added to make participants' sports effect the largest one and to raise the rationality of sports. And the criterion of sports facilities both in school and in company should be strengthened to be used for physical education in life. 3. Most public facilities are mainly used for sports games and this result in low degree of constitution to physical in life. So a solution should be made to use these facilities. Furthermore, the security, cleanness and convenience of facilities should be improved to enlarge the participants' desire.

대학생의 인라인 스케이팅 참여동기와 참여효과 분석

정문현 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

This research is to analyze the motives to make college students participate in inline-skating and their effects. For this analysis, 220 students, at discretion, who are in the Taejeon Inline-Skating Association answered the questionnaires. Among the data, unacceptable or insufficient answers were excluded and the rest 192 were analyzed ; 138 were from males and 54 from females. These data were analyzed statistically, using SPSS/PC(ver. 10.0) program. To be concrete, the subjects' characteristics were analyzed population- sociologically, using percentage. The subjects' motives and effects concerned with taking part in inline skating were analyzed using one-way ANOVA, The relation between the motives and effects of inline skating was analyzed by using correlation analysis. And the conclusions are like these; First, the students who took part in inline skating partly showed some differences according to population-sociological characteristics. Second, the students partly showed some differences in participating effects according to population-sociological characteristics. Third, there was partial relation between the motives and the effects of participating in inline skating. And those who took part in inline-skating to increase their health condition didn't get much effect from skating. Those who took part in inline-skating for self-development got little effect from skating. Also, those who took part in inline-skating to increase their sociability didn't get much effect from skating. And it was statistically p<.05 degree.

연령별 스포츠시설선택과 스포츠제품구매와의 상관

박종진,정문현 忠北大學校 平生體育硏究所 1999 平生體育硏究所 論文集 Vol.11 No.-

The Purpose of this study was to investigate the correlation between sports facilities selection and purchasing sports products. Questionaires were conducted by 2,612 students of middle schools, high schools and universities and their parents in Teajeon and Chungcheong Metropolitan Areas. The conclusions were as follows; 1) The answers from respondents at the age of 14-16 showed that there was a very high correlation between the sports facilities selection variables ratio of r=.5906∼.7190, and there was correlation ratio of between the sports products purchasing variables r=.2568∼.5175. Also, the sports facilities selection variables and the products purchasing variables were shown to be correlated by r=.3156∼.4034. 2) The answers from respondents at the age of 17-19 showed that there was a very high correlation between the sports facilities selection variables ratio of r=.5076∼.6985, and there was correlation ratio of between the sports products purchasing variables r=.2115∼.5765. Also, the sports facilities selection variables and the products purchasing variables were shown to be correlated by r=.3068∼.3744. 3) The answers from respondents at the age of 20-35 showed that there was a very high correlation between the sports facilities selection variables ratio of r=.5030∼.7432, and there was correlation ratio of between the sports products purchasing variables r=.2817∼.4962. Also, the sports facilities selection variables and the products purchasing variables were shown to be correlated by r=.2311∼.3376. 4) The answers from respondents at the age of 36-49 showed that there was a very high correlation between the sports facilities selection variables ratio of r=.5394∼.7585, and there was correlation ratio of between the sports products purchasing variables r=.2745∼.4879. Also, the sports facilities selection variables and the products purchasing variables were shown to be correlated by r=.2985∼.3424. 5) The answers of respondents at the age of more than 50 showed that there was a very high correlation ratio of between the sports facilities selection variables ratio of r=.5334∼.7253, and there was correlation among sports products purchasing variables r=2256∼.6296. Also, the sports facilities selection variables and the products purchasing variables were shown to be correlated by r=.3055∼.4502. Consequently, there was a very high correlation ratio between sports facilities selection variables and there was an average correlation between sports products purchasing variables. The sports products purchasing variables and the facilities selection variables were shown to be fairly correlated. The extent of correlation was different depending on the age. It was shown that the younger respondents are the higher the ratio of purchasing effect and interest.

스포츠제품 구매에 따른 소비자 성향 분석

박종진,정문현 忠北大學校 平生體育硏究所 1998 平生體育硏究所 論文集 Vol.10 No.-

To examine the analysis of the propensity of consumer by sporting goods purchases, we investigated 2,612 people-students and their parents of middle schools, high schools and universities in Taejon and in Chungnam by sport consumer segmentation scale. And we drew conclusions like these. 1. People of big and middle cities thought of information gathering channel as more important than those of fishing and farming villages did. 2. Men though of information gathering channel, extent of purchasing concerns and purchasing effectiveness were more important than women did. 3. People from seventeen years old to nineteen years old thought of information gathering channel, factor of purchaing determination, extent of purchasing concerns and purchasing effectiveness as most important. But people over fifty years old thought of extent of purchasing concerns and purchasing effectiveness as least important. 4. People whose families earn more than 4 million won a month thought of extent of purchasing concerns and purchasing effectiveness as most important. 5. People who graduated from universities thought of factor of purchasing determination and extent of purchasig concerns as most important. Those who had got a post graduate who had got a middle school education or less education thought of extent of purchasing concerns as least important. 6. People who had exercised for many years thought of extent of purchasing concerns a most important.

대학 운동부 활서화 방안 고찰

이정흔,정문현 忠南大學校體育科學硏究所 2002 體育科學硏究誌 Vol.20 No.1

This study is to suggest the best method which can make the college sports team prosper. First the college sports teams' present condition, in Taejon city, was examined and their administrations were discussed. The ultimate purpose of college sports teams is to realize the 21c advanced sports. To do so, their impending tasks are like these; First, enough financial resources with which the athletes can play properly must be guaranteed. Second, the original object of college sports team administration should be achieved by the college authorities concerned. Third, though it is hard to overcome the difference between popular sports games and unpopular ones, the trial to maintain the proper balance between both of them must be carried consistently. And specialized administrational mind must be adopted in operating college sports teams in order to accomplish economic independence. Therefore, college authorities should reinforce public relations about their sports teams, develop new college life programs for sports teams, strengthen their ties with local community, intensify their relations with its alumni association, be sponsored by enterprises, and reinforce its licensing business. To achieve these purposes, not only the college authorities, but also professors concerned, the faculty, Athletic Association and alumni must work together. But more than anything else, it is necessary for the manager and players themselves to convert their thoughts.