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あ ぁ か が さ ざ た だ な は ば ぱ ま や ゃ ら わ ゎ ん い ぃ き ぎ し じ ち ぢ に ひ び ぴ み り う ぅ く ぐ す ず つ づ っ ぬ ふ ぶ ぷ む ゆ ゅ る え ぇ け げ せ ぜ て で ね へ べ ぺ め れ お ぉ こ ご そ ぞ と ど の ほ ぼ ぽ も よ ょ ろ を
ア ァ カ サ ザ タ ダ ナ ハ バ パ マ ヤ ャ ラ ワ ヮ ン イ ィ キ ギ シ ジ チ ヂ ニ ヒ ビ ピ ミ リ ウ ゥ ク グ ス ズ ツ ヅ ッ ヌ フ ブ プ ム ユ ュ ル エ ェ ケ ゲ セ ゼ テ デ ヘ ベ ペ メ レ オ ォ コ ゴ ソ ゾ ト ド ノ ホ ボ ポ モ ヨ ョ ロ ヲ ―

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á à Á À é è É È ç Ç ê
Ä Ö Ü ä ö ü ß
ְ ֳ ֲ ֱ ָ ַ ֵ ֶ ִ ֹ ּ ֻ ׂ ׁ ּ פ ם ן ו ט א ר ק ף ך ל ח י ע כ ג ד ש ץ ת צ מ נ ה ב
‘ ’ “ ” 〔 〕 〈 〉 「 」 『 』 【 】 ＂ （ ） ［ ］ ｛ ｝
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§ ※ ☆ ★ ○ ● ◎ ◇ ◆ □ ■ △ ▽ → ← ↑ ↓ ↔ 〓 ◁ ◀ ▷ ▶ ♤ ♠ ♡ ♥ ♧ ♣ ⊙ ◈ ▣ ◐ ◑ ▒ ▤ ▥ ▨ ▧ ▦ ▩ ♨ ☏ ☎ ☜ ☞ † ‡ ↕ ↗ ↙ ↖ ↘ ♭ ♩ ♪ ♬ ㉿ ㈜ № ㏇ ™ ㏂ ㏘ ℡ ＃ ＆ ＊ ＠ ª º
ⅰ ⅱ ⅲ ⅳ ⅴ ⅵ ⅶ ⅷ ⅸ ⅹ Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Ⅹ
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      저자 : 정명애(Jung Myoung ae) (검색결과 2 건)
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      • 홈쇼핑에서 푸드코디네이터의 역할이 소비자 구매행동에 미치는 영향 연구

        정명애(Jung Myoung Ae) 한국식공간학회 2011 식공간연구 Vol.6 No.2

        Nowadays consumer's consumption is changed variously by developed high technology of information network. The representative change of consumer's consumption is 'home shopping' channel on cable TV. Consumer's consumption pattern is intended to be high quality oriented, various, and unique. Every home shopping is trying to induce their customer's interest and show up their products by various ways to satisfy customer's needs on broadcasting home shopping. They hire a special guest for inducing consumer's interest or a food coordinator to set up a table for showing up their products. These efforts show up the image of their products so it is affected consumers to purchase it. Therefore this study shows that consumers don't only consider functions or price of products but also image coordination, various cooking demonstration and practical uses of products when consumers buy it. Food coordinators are working on many fields of our society but it's the beginning step on home shopping as a food coordinator. This study is willing to help other researchers to study a role of food coordinator from now on.

      • 개인가치성향이 외식기업의 브랜드 이미지에 미치는 영향 연구

        박정연(Park Jeong yeon),정명애(Jung Myoung ae) 한국식공간학회 2014 식공간연구 Vol.9 No.1

        Restaurant consumers in the modern society are evolving to value-oriented consumers. Companies exist to satisfy these consumers who pursue personal value. The value of corporate brand images is the value inclination of consumers. This study presents brand image and selective items for trademark attitude of which restaurant consumers seek depending on personal value inclination. It also presents influential factors on customer satisfaction and intention to revisit as well as future plans to make use of the elements. If service quality image and customer pursuit image rise, which are sub-factors of the brand image, psychological factor rises, too, which is a sub-factor of the intention to revisit. It is possible to see that improvement of service quality image is an important factor for improvement of psychological factor. Also, it is possible to see that if service quality image and customer pursuit image rise, material factor rises, too. Suggestions of this study can be evaluated as follows. It can contribute to more subdivided marketing activities of restaurant companies through subdivision for each attitude of recipients depending on personal value inclination so that restaurant companies can secure potentially loyal customers by raising credibility of PPL and establishing differentiation strategy. Also, it can contribute to customer desire marketing in accordance with measurement of restaurant value of customers and to economic market subdivision by considering niche market with classification characteristics for personal value inclination and by comprehending and applying properties of a group.

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