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정동길 고려대학교 스포츠과학연구소 1999 스포츠科學論叢 Vol.10 No.1
The rapid growth of mass communication brought the accelerating effects to the development of pop culture. Sport that constituted an important part of the pop culture has been active, embossed for the subject of commercial targets with the development of mass media. The change of social understanding about the role of sport brought to the thought of commensalism between sport and mass media. Therefore, today, sport became one of the essential elements of pop culture that attract public attention as a social status ascendings, and became direct effects to daily life. This study is designed that how mass communication effects to sport.
정동길 고려대학교 스포츠과학연구소 1999 스포츠科學論叢 Vol.10 No.1
It is generally known that one of the most universal concept of the function of sport has became the way of ascending personal status in a social stratum. This has come from general understandings that successful achievement in athletic activities guarantees enormous wealth and reputation to sports man. Today, many of sportsmen think that participation in athletic activities is useful for status ascending in a social stratum. But the study for the role of sport is poor, though participation in athletic activities has been played as a role of mechanism in status ascending. This study is approached how the people has been ascended by participating in athletic activities.