체육기반시설로서의 근린공원 시설 및 이용 만족도 분석

전용배(Yong Bae Jeon) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.2

The purpose of this study was to examine and analyze the satisfaction in sports and recreational parks. This study was to investigate factors and variables that affect users` satisfaction with community park leisure facilities as sports infrastructure in Busan. For this study, the data were collected by self-administerd questionnaires from 351 samples selected by the convenience sampling method. The analysis of the data were taken two steps. The first method involved exploratory factor analysis to identify major factors involved in satisfaction with leisure facilities and area access in the community park as sports infrastructure. The factor analysis revealed four factors, such as satisfaction, open space variable, area access and facilities levels. Second step tested the causal model of LISREL and correlation analysis. The results of this study were as follows: This analysis showed that facility level related to sports was most significant effects on overall satisfaction with availability of the facility in the community park as sports infrastructure. All factors were statistically significant effects in correlation analysis. The facility levels and space variable had positive effect on total satisfaction.

지역주민의 레크리에이션 시설물 이용 만족 인과모형

전용배 ( Yong Bae Jeon ),황호영 ( Ho Young Whang ),최대우 ( Dae Woo Choi ) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.3

프로야구 경기장환경, 만족도 그리고 재관람의도와의 관계

전용배(Yong Bae Jeon) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.38

The purpose of this study was to identify the causal relationship the intention of re-participation among the facility l environment(convenience, cleanness, attractiveness, and comfortableness) and satisfaction in professional baseball. Responses were collected from 449 out of the 500 questionnaires, A total of 449 responses were used in data analysis; 24 questionnaires were excluded from data analysis because of incomplete or missing data. To conduct this study the hypothesized structure equation model(SEM) was used by Amos 4.0. The results of this study Were as follows: First, the factor of convenience was statistically positive causal relationship with satisfaction, Second, the factor of cleanness was statistically causal relationship with satisfaction. Third, the factor of attractiveness was not statistically positive causal relationship with the satisfaction, Fourth, the factor of comfortableness was statistically causal relationship with the satisfaction in professional baseball. Lastly, the watching satisfaction was statistically positive causal relationship with the intention of re-participation in professional baseball.

대구월드컵 경기장의 사후 활용방안

전용배(Yong Bae Jeon) 한국사회체육학회 2002 한국사회체육학회지 Vol.17 No.-

The purpose of this study was to establish the utilizing planning and alternative plan of The Taegu stadium after the World Cup 2002. This paper examined the reasons why new Taegu stadium needs to set up the utilizing planning after the World Cup 2002. The background and current situation were analyzed and future recommendations made. This paper attempted to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The stadium is underway to build a new 66,140 seats spending 2,925 billion Wons(US $255 million). This includes a minimum of $128 million in local government subsidies. Operate cost after the World Cup 2002 is estimated around $2.4 million each year. Unless detailed planning for use after the World Cup 2002, it will be impossible for the stadium to make a profit on operating. The financial condition of the Taegu stadium should make even in revenue and expenditure excluding fixed cost. This is not easy way compared to many ballparks, stadiums and arenas in the United States, having advanced facilities regarding to sport. The utility planning for the Taegu stadium after World Cup 2002 were as follows : Case one (under control by local government) : ① The catering facilities should be established in the Stadium by private sectors. The City of Taegu should support and induce private sectors to invest for the catering facilities. ② In order to raise utilizing rate, the city of Taegu needs to consider various ways. Creating professional soccer team could be an alternative method. However, this could not be final solution because pro soccer team has usually 20∼30 games/yr. ③ If operating revenue could not make balanced budget compared to expenditure, the city of Taegu is suppose to develop multi complex including showing center, hotel. convention center, multi theater and pleasure park near the stadium in order to make profit. Case two(when private sector take over the stadium) : ① If the Samsung Professional Baseball Club take over the stadium after World Cup 2002, the city of Taegu do not worry about financial deficit, it could be good case for both the local government and Samsung Lions. Pro Baseball can increase the utilizing rate easily. After 1996 Atlanta Olympic Game, Atlanta Braves took over the Olympic stadium to use its home field. This is a good example. ② To use Samsung Lions` home field, the stadium needs to be modified partially.

New Paradigms of Sport & physical Education in the 21st Century PROCEEDINGS 1 / 10 . Sport Management ( Moloryunture Rm. ) : 대구월드컵 경기장의 사후 활용방안

전용배(Yong Bae Jeon),김권섭(Kwon Sup Kim) 한국체육학회 2000 The 2000 Seoul International Sport Science Congres Vol.- No.-

각국의 스포츠산업 진흥관계 법률에 대한 고찰

전용배 ( Yong Bae Jeon ),김애랑 ( Ae Rang Kim ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.2

이 연구의 목적은 첫째 스포츠산업에 대한 국가의 관여 정도를 검토하고, 둘째 우리나라를 비롯한 주요국가의 스포츠산업 진흥관계 법률을 비교, 고찰하고, 각국의 스포스산업 진흥관계 법률의 특징을 탐색하는데 연구의 목적이 있었다. 스포츠산업은 그 대상인 스포츠에 의하여 범위가 확정된다는 점에서 스포츠에 대한 권리는 스포츠산업과 밀접한 관련이 있다. 스포츠인과 스포츠단체, 또는 스포츠와 관련하여 기본권의 차원에서 스포츠산업과 관련되는 것에는 경제적 기본권이라 불리는 것들이 있다. 스포츠산업 진흥관계 법률과 관련하여 미국이나 일본은 규제완화와 정부개입최소 그리고 일반 법령과의 관계 속에서 스포츠산업이 규제 및 보호받고 있다. 공정한 경쟁의 장(場)만 국가가 만들어 주고 민간의 자유경쟁을 유도하고 있다. 진입장벽이 낮다고 할 수 있다. 중국은 스포츠산업의 성장과 사회발전 속도를 모법(母法)인 “중화인민공화국 체육법”과 일반 관계 법령이 따라가지 못하는 상황이다. 제도적인 문제는 국가의 개입이 필요하며, 법령정비를 통해 스포츠산업 발전에 제도적 기반을 마련해야 한다. 우리나라도 “스포츠산업진흥법” 및 스포츠관련 법률의 조항 중에서 추상적이거나 선언적 의미가 강한 조항들은 수정 보완 될 필요가 있었다. The purpose of this study was to explore and discuss about legal issues and aspects related to the law of sport industry in Asia and the U.S. This paper examined the real situation related to the sports law several country. The background and current situation are analysed and future recommendations were made. The paper also attempted to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The research method was based on the literature review. The results and suggestions of this paper are as follows: First, China needs to approach new paradigm related to the sports law. The Athletics Law of People Republic of China is much more like an administration law. To promote the sport industry law system, China needs not only to modify this code, but also needs to draft series of law, along with the other laws, which have been promulgated. Second, Sports law in the United States is not a single or specific legal discipline, nor does it comprise and discrete substantive legal area. Rather it is defined by the identity and needs of its clients. Japan has not intervened the sport industry basically. The development and advance of sports law depend on private business and system. Korea government in April, 2007 passed the Sports Industry Law to promote sport field which lead future economy. It will be milestone in Korea sport industry. In conclusion, sports has become more than recreational or avocational activity. It is now part of big business on global scale. Sports significantly contributes to the increase of the gross national product of a country and plays an important role in international.

스포츠이벤트 기반 시설로써의 야구장 위치선정 사례연구

전용배 ( Yong Bae Jeon ),구강본 ( Kang Bon Goo ),홍은아 ( Eun Ah Hong ) 한국스포츠산업경영학회 2013 한국스포츠산업경영학회지 Vol.18 No.5

이 연구는 최근 사회적 관심사가 되고 있는 스포츠 시설(야구장)의 위치선정을 객관적으로 하기 위한 기초자료를 제공함은 물론 지역주민 전체가 동의할 수 있는 객관적인 평가 기준과 타당성을 확보하는데 목적이 있다. 목적을 달성하기 위하여 C시의 50,000㎡이상의 가용 가능한 공간 34곳을 대상으로 2011년 7월부터 12월까지 전수조사를 실시하여 야구장 위치선정을 평가하였다. C시의 전반적인 환경조사와 야구장 입지 관련 선행조사를 기반으로 야구장 입지 분석 및 평가, 진단을 제시하였다. 또한 선행연구와 전문가들의 의견을 바탕으로 최적의 장소를 선정하기 위하여 입지 선정요인을 자연환경, 입지 환경, 사회경제환경으로 구분하여 평가하였다. 즉 자연환경의 세부평가요인으로는 토지 사용과 자연환경을 세부평가요인으로 하였으며 입지환경의 평가요인으로는 기반시설 및 주변여건, 사회경제 환경의 평가 요인으로는 접근성, 경제성, 안정성, 제약성으로 구분하였다. 연구자가 34곳을 직접 방문하여 각 항목의 세부평가 기준에 따라 채점하여 결과를 도출하였다. 이러한 결과 34곳의 순위를 결정하였으며 순위에 따라 11개 지역으로 압축하였고, 최종적으로 각 도시의 대표 2곳을 선정하여 보고하였다. 프로야구는 스포츠시설을 기반으로 관람문화를 지속적으로 생산하고 있으며 국민 모두가 함께할 수 있는 스포츠이벤트의 대표적인콘텐츠로 성장하였다. 이러한 성장을 지속하기 위해서는 스포츠시설의 계획적 확충과 객관적 위치선정이 중요하다. 스포츠시설의 무분별한 개발이나 정치적 의사결정은 관련 스포츠산업의 발전을 위해 지양되어야 할 것이다. This study aims to provide some underlying data for objective site selection for baseball parks as part of sports infrastructures, which have lately drawn public attention, and to establish objective and feasible assessment criteria that all local residents can agree on. For the purpose of this study, 34 available sites measuring more than 50,000㎡in C underwent a complete enumeration survey from July to December in 2011. Based on the preliminary study regarding overall environment in C and previous studies on locations of baseball parks, this study analyzed, assessed and diagnosed candidate sites for baseball parks. Also, on the basis of prior studies and experts`` opinions, this study categorized the factors for optimal site selection into natural, locational and socioeconomic environment factors. The assessment criteria for the natural environment included land use and natural environment. The assessment criteria for the locational environment included infrastructures and surrounding conditions. The socio-economic environment was assessed in terms of such criteria as accessibility, economic feasibility, stability and constraints. The author visited and scored each of the 34 sites in person in accordance with the assessment criteria. Then, based on the assessment results, the 34 sites were ranked, among which top 11 sites were selected. Finally, 2 sites from each city were chosen and suggested here. Professional baseball has constantly produced some culture among spectators watching games based on sports infrastructures, and has grown into a dominant content of sports events available to all citizens. To sustain the growth, it is important to set up plans for expanding sports infrastructures and to select sites objectively. Imprudent development of sports infrastructures or political decisions should be averted for the benefit of overall advancement across the sports industry.

야구동호인의 라이프스타일과 참여동기, 팀 몰입도 및 생활만족의 관계

전용배 ( Yong Bae Jeon ),구강본 ( Kang Bon Goo ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

이 연구의 목적은 야구동호인 라이프스타일이 참여동기, 팀 몰입, 생활만족에 미치는 영향을 규명하기 위하여 참여스포츠의 핵심인 동호인 활동의 외연적 확대와 관련 산업 성장에 도움이 되고자 하는데 목적이 있다. 이를 위해 대구, 경북에서 야구동호인으로 활동하고 있는 만 18세 이상의 성인 266명을 대상으로 연구를 수행하였으며, 수집된 자료는 SPSS 14.0을 이용하여 기술분석, 상관분석, 요인분석, 다중회귀분석을 실시하였다. 분석을 통해 다음과 같은 결론을 얻었다. 첫째, 야구동호인의 라이프스타일은 참여 동기에 영향을 미치는 것으로 나타났다. 둘째, 라이프스타일은 팀 몰입에 영향을 미치는 것으로 나타났다. 셋째, 라이프스타일은 생활만족에 영향을 미치는 것으로 파악되었다. 넷째, 참여 동기는 팀 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 참여 동기가 생활만족에 영향을 미치는 것으로 나타났다. 여섯째, 팀 몰입은 생활만족에 긍정적인 영향을 미치는 것으로 나타났다. 종합적으로 야구동호회의 활성화를 위해서는 개개인의 라이프스타일에 대한 신중한 접근이 필요하다. 또한 라이프스타일에 대한 연구는 최근 마케팅의 전략적인 차원으로 접근되고 있기 때문에 참여스포츠의 시장을 세분화하는데 중요한 기준이 될 수 있으며 라이프스타일에 대한 지속적인 연구는 대중스포츠 활성화의 기반이 될 수 있을 것이다. The purpose of this study is to closely examine the influence of lifestyle in baseball club members upon participatory motive, team commitment, and life satisfaction, and is to be conducive to extensive expansion in activity of club members, who are the core of the participatory sport. For this, research was performed targeting 266 adults in fully 18 years old who are being active as a baseball club member in Daegu and Gyeongbuk. The collected data was carried out descriptive analysis, correlation analysis, factor analysis, and multiple regression analysis by using SPSS 14.0. Through analysis, the following conclusions were obtained. First, the lifestyle in baseball club members was indicated to have influence upon participatory motive. Second, lifestyle was indicated to have influence upon team commitment. Third, lifestyle was indicated to have influence upon life satisfaction. Fourth, participatory motive was indicated to have positive influence upon team commitment. Fifth, participatory motive was indicated to have influence upon life satisfaction. Sixthly, team commitment was indicated to have positive influence upon life satisfaction. Accordingly, to activate baseball club, the discreet approach is necessary for each individual``s lifestyle. Also, a research on lifestyle is being approached recently with strategic dimension for marketing, thereby being likely to possibly become a basis for segmenting a participatory-sport market. A research on lifestyle is desired to be continued, thereby being expected to be a frame available for contributing to activation of popular sports.

대학체육부의 마케팅 활동에 대한 조사연구

전용배 ( Yong Bae Jeon ),김애랑 ( Ae Rang Kim ),이병진 ( Byung Jin Lee ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.2

본 연구는 대학 체육부의 마케팅 활동에 대한 사항을 조사하는데 주된 목적이 있으며, 이를 위해 대학스포츠의 체육부장 또는 실장을 대상으로 조직의 마케팅 활동 수행 능력, 마케팅 활동 현황, 체육부의 마케팅 활동 효과에 대한 인식 정도를 알아보았다. 총 24부중 분석 가능한 20부를 대상으로 기술 분석을 실시한 결과 몇 가지 중요한 사실을 발견하였다. 첫째, 대학스포츠의 체육부 마케팅 수행 능력과 관련하여 마케팅 활동을 위한 정보력, 마케팅 활동을 계획하는 수립 능력, 이러한 계획을 수립하고 수행할 수 있는 인적 및 물적 자원 영역에서는 상대적으로 낮은 점수를 보여 체육부의 마케팅 수행 능력이 보통에 지나지 않은 것으로 나타났다. 둘째, 대학스포츠의 체육부 마케팅 활동 현황을 분석한 결과 대부분의 체육부에서는 운동부를 위한 티켓 판매활동, 홍보 및 대중과의 관계 활동 등의 마케팅 활동을 수행하지 않은 것으로 나타났다. 셋째, 대학체육부의 마케팅 활동으로 수행되는 광고, 개인판매, 대중관계, 촉진 등 각각의 효과에 대하여 조사대상자가 어느 정도 동의하고 있는 가에서 조사대상자의 과반수 이상이 효과가 미약한 것으로 인식하였다. 이러한 결과는 대학스포츠의 체육부 조직이 적극적인 마케팅 활동을 수행해야 되며, 이러한 마케팅 활동을 수행할 수 있는 인적 자원의 확보가 이루어져 됨을 의미하고 있다. The purpose of this study was to conduct survey to determine operational efficiency of marketing promotion activities, marketing activities such as personal selling, public relations, advertising, and sales promotion, and level of agreement with effectiveness of marketing promotion strategies for the athletic department. The target population of this study was 30 athletic directors of the universities in the province of Kyungbuk and Kyungnam. All 24 colleges and universities received a questionnaire. 20 subjects returned usable questionnaires. Descriptive statistics were utilized to analyze the data. The results of this study indicated that most of the respondents revealed low scales on the operational efficiency, strategic orientation, integrated organization, and personal resources. Most of the respondents revealed the perceived low level of effectiveness of promotional strategies such as personal selling, public relations, advertising, and sales promotion.

프로야구 관람자의 플로우(flow)경험 척도 개발과 타당성 검증

전용배(Yong Bae Jeon),하제현(Jae Hyun Ha),김종백(Jong Back Kim) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.46

The purpose of this study was to develop and validate flow experience scale toward professional baseball spectators. In order to achieve this study, using a convenient sampling method, total 400 questionnaires were distributed to professional baseball spectators who attended a home game at the city of Busan. Among them, seventeen questionnaires were excluded because they were inappropriate. There were 383 usable questionnaires. Data were analyzed with frequency analysis, descriptive statistics analysis, exploratory factor analysis, reliability analysis, and confirmatory factor analysis using SPSS Ver. 17.0 Window Program and AMOS 7.0. The results of this study indicated that flow experience scale consisted in 6 factors(Involvement, Knowledge, Challenge, Arousal, Interactivity, Positive Affect) based on the results of descriptive statistics analysis, exploratory factor analysis, and reliability analysis. The results of confirmatory factor analysis revealed that 6 factor measurement model satisfied overall model fit of flow experience scale, construct validity, and SMC(squared multiple correlations). Practical implications of the findings and directions for future study were discussed.