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전가환 ; 김상희 김천대학교 2000 김천대학교 논문집 Vol.21 No.-
This study was undertaken because we wanter to present the mar-keting suggestions which make service strategies for the customers. This paper tries to find out major choice attribute on Theme Park when the customer takes a visiting. The study sought to segment users of the theme park and investi-gate their behavioral characteristics. For the purpose of this study, we used the theme park selection attributions as variables of mar-ket segmentation. The sample was the users of Expo Science Park in Taejon. Korea The data for this study were collected from a questionnaire survey 456 visitors.