http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 장영빈(Yongbin Zhang) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
해외직구사이트의 속성이 중국 소비자의 만족도 및 재구매의도에 미치는 영향
장영빈(Yongbin Zhang),신건훈(Gun-Hoon Shin) 한국인터넷전자상거래학회 2018 인터넷전자상거래연구 Vol.18 No.1
The purpose of this study examines the moderating effect of gender relationship between the attributes of overseas direct purchases site and satisfaction. In order to verify the research hypothesis, the empirical analysis was conducted by using SPSS 20.0 and AMOS 18.0. The results of this study are as following. First, the impact of the attributes on satisfaction was partially supported. The effect of product assortment on satisfaction was significant, and hypothesis 1-1 was adopted. The effect of convenience and reliability on customer satisfaction was not significant, but interactivity and customer services have a significant effect on satisfaction, Hypothesis 1-4 and 1-5 were adopted. Secondly, the effect of satisfaction on repurchase intention was significant and Hypothesis 2 was adopted. Thirdly, according to the gender of the demographic attribute, the result of the difference between the attributes of the overseas direct purchase site and the satisfaction was partially adopted. The effect of product assortment and convenience on satisfaction was found to be different in according to the gender, Hypothesis 3-1 and 3-2 were adopted. In addition, there was no difference in the effect of reliability and interactivity on satisfaction according to the gender, and Hypothesis 3-3 and 3-4 were rejected. Finally, the effect of customer service on satisfaction was found to be different in according to the gender and Hypotheses 3-5 was adopted.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
